虎嗅

$84 billion: The Lakers have been sold again

原文:840亿,湖人队又被卖了

Summary of Key Points

The Los Angeles Lakers have changed ownership for the second time in a year: Josh Kushner (brother of Jared Kushner, Trump's son-in-law) and former Disney CEO Bob Iger have acquired the team for $12.5 billion (approximately 84 billion RMB), setting a new record for the most expensive sports team in history. The previous owner, Mark Walter, sold the team after only 10 months in office, likely due to regulatory investigations involving his insurance company that required funds to cover losses. Although the new buyers are connected to the Trump family, Josh Kushner personally leans towards the Democratic Party and has a background in technology and sports investment. He has promised to maintain the role of the Buss family within the Lakers, so the team's future remains promising.

1. Walter Sold the Lakers in 10 Months: Not Due to Poor Management, but Due to Family Problems

Walter did not sell the Lakers because of poor performance; on the contrary, he is an experienced sports investor (owner of the Dodgers and Chelsea). However, this time it was due to internal issues with his company. His insurance company, Delaware Life, was accused of "bookkeeping fraud": only 3% of the money was actually lent to related companies, while 39% ($17 billion) was diverted to his own businesses through third parties, a significant risk in the insurance industry (equivalent to using customers' premiums to cover its own losses). Regulatory authorities (including the FBI) have launched an investigation and seized his phone and computer. To avoid fines and cover the losses, Walter urgently needed cash, and the Lakers were his most valuable asset, so the deal was finalized in just 72 hours without even a competitive bidding process.

2. $12.5 Billion for the Lakers: Is It Too Much? Actually, It's Buying a Permanent Money Maker

Many think $12.5 billion is too expensive, but those familiar with the industry understand that sports teams represent exclusive licenses with potential for continuous revenue generation. For example, Steve Ballmer was criticized for overpaying when he bought the Nets 7 years ago, but now it turned out to be a profitable investment due to the team's fan base, television rights, and merchandise sales. As one of the top NBA franchises (with 17 championships and millions of fans worldwide), the Lakers' commercial value remains strong. The price increase of $2.5 billion reflects the market's recognition of their long-term potential.

3. New Owner Kushner: "Related to Trump but Not Part of the Same Franchise"

Josh Kushner's brother is Jared Kushner, Trump's son-in-law, but Josh himself is considered an outlier within the Trump family:

  • Politically, he has donated to Democratic candidates, and his wife attended the opening of Obama's library (Obama and Trump are rivals).
  • Investively, his company Thrive Capital has invested in tech giants like Instagram, Spotify, and GitHub, demonstrating a understanding of how to monetize user traffic. He also has experience in sports, having invested in the San Francisco Giants and holds minority stakes in the Miami Heat and Chicago Bears.

Together with Iger (a former Disney CEO with expertise in entertainment and IP management), they are likely to leverage technology and entertainment to enhance the Lakers' commercial value, such as through online interactions, digital collectibles, and cross-brand collaborations.

4. The Lakers Were Sold Twice in a Year: Fans Don't Need to Worry; the Team Is Solid

The two ownership changes within a year are not due to the team's shortcomings but rather the owners' personal issues. The first sale was from the previous owner to Walter, and the second was due to Walter's regulatory problems. The new owner, Josh Kushner, has confirmed that he will retain the Buss family's 15% stake and management role, avoiding a complete overhaul of the team's structure. Moreover, the Lakers have a solid foundation with a new leader in Luka Dončić and maintain strong commercial sponsorship and fan support. As long as the new owners manage the team wisely, the Lakers can quickly return to competitive contention.

Conclusion

The recent change in ownership of the Lakers is essentially due to the personal financial challenges of the current owner, not any issues with the team itself. With both financial resources and operational expertise, the Lakers' future looks promising. After all, a team that is worth $12.5 billion in sales shows its potential.