虎嗅

"Hidden Watermarks" Are Here: AI-Generated Content Can Be Easily Identified With a Check"

原文:“隐形水印”来了,AI代写一查便知

Summary of Key Points

In the future, AI-generated texts will be subtly marked with an “invisible watermark.” This watermark is completely invisible to the naked eye but can be detected using specialized tools, indicating whether the text was created by AI. This means that it will become increasingly difficult to use AI to cheat on assignments, submit articles, or for commercial purposes, while making it easier to identify AI-generated content.

Detailed Explanation

1. What is the invisible watermark for AI texts?

It’s not a visual watermark like those found in images (such as logos or text overlays). Instead, it’s a subtle modification made by AI during the text generation process. For example, AI may repeatedly use certain words, adjust sentence lengths (e.g., including very short sentences every now and then), or use specific punctuation patterns. These changes are imperceptible to humans but can be detected by algorithms, much like scanning a product barcode to identify its origin.

2. Why is this watermark added?

To address the problem of AI-generated content being misused: It’s becoming too easy for students to use AI to complete assignments, for contributors to write articles, and for businesses to create advertisements. However, this leads to challenges such as teachers not being able to tell if assignments were written by humans or AI, editors unsure whether submissions are original (AI may copy large amounts of content but make it seem original), and consumers struggling to distinguish between AI-generated and manually written content in commercial contexts. The watermark helps quickly verify the authenticity of the text, reducing instances of cheating and fraud.

3. What impact does this have on ordinary people?

  • Students: Using AI to write assignments or papers will be more difficult to conceal, as teachers can use tools to detect it.
  • Contributors/creators: If a submission is AI-generated, editors may reject it unless the platform allows for the indication of AI assistance.
  • Businesses/Professionals: When using AI to create content, they need to decide whether to disclose that it’s AI-generated. Concealing this information could be considered deceptive (e.g., claiming a piece was manually written when it was actually created by AI).
  • Ordinary readers: Readers will be able to use tools to determine if an article was generated by AI, helping them avoid being misled by false information.

4. Can the watermark be removed?

Not easily. The watermark is embedded in the text structure during generation and cannot be simply altered by removing or replacing a few words. While it’s possible that someone might find a way to remove it in the future, the current technology is quite reliable.

5. The significance of this development:

AI-generated content finally has an “identity.” Previously, AI-generated content had no clear origin. With the introduction of this watermark, each piece of AI-generated text can be traced back to the specific AI model that created it (such as ChatGPT or Wenxin Yiyan). This not only helps prevent cheating but also promotes better use of AI-generated content: for example, commercial use must include a source indication to protect the rights of original creators and hold AI developers accountable if the content is illegal.

In summary, this invisible watermark acts like a “tracker” for AI-generated text, making it less hidden and promoting more responsible use of AI. It also serves as a reminder that we need to be more mindful of how we use AI in the future.