虎嗅

Yushu's Financing Story: Investors Decide to Take a Chance on "Wang Xingxing"

原文:宇树融资故事:投资人决定赌一把“王兴兴”

Summary of Key Points

YuShu Technology, a company that develops quadrupedal and humanoid robots, went public on the STAR Market on August 19th with an issue price of 150.8 yuan. Its stock opened at a 629% increase, reaching a market value of 364 billion yuan. This company, which ten years ago was founded by the grassroots entrepreneur Wang Xingxing and faced numerous challenges in its early financing efforts, has now become a benchmark in China's embodied intelligence industry (the ability for robots to perceive and act like humans). Its success is attributed to the founder's relentless dedication to technology, investors' unconventional bets, and a pragmatic commercial strategy. Most importantly, it seized the opportunity presented by the surge in large AI models—AI requires hardware platforms, and YuShu's cost-effective electric-driven robots have emerged as the ideal solution.

I. The Determination of the Grassroots Founder: No Elite Background, but a Focus on Technology

Wang Xingxing did not graduate from top universities or work for renowned companies; his early financing attempts were met with skepticism due to his "grassroots" background. However, he was determined to pursue his vision. While pursuing a master's degree in 2013, he avoided the then-popular hydraulic robots, which were expensive, bulky, and difficult to maintain, and chose to develop the XDog robot using cheaper electric motors. This technological approach became YuShu's core strength, significantly reducing costs from millions to just tens of thousands of yuan, laying the foundation for future commercialization and the AI revolution.

In the early stages, he presented a lengthy but inconclusive business plan (BP) to various investors, facing rejection repeatedly. Undeterred, he continued to refine his technology and sought out those who understood its potential. Eventually, he attracted investment from firms such as Sequoia and Xiangfeng Capital.

II. Investors' Unconventional Bets: Betting on People and Technology

YuShu was seen as an outlier in the investment community, with many doubting the profitability of quadrupedal robots. Investors typically used a set of criteria, such as a prestigious educational background or a track record in established companies. For example, ChuXin Capital initially rejected Wang Xingxing in 2017 but saw the potential of his technology in 2020 and invested at a four-fold valuation, with one of its partners later reflecting on their initial arrogance. Sequoia's Li Yanan learned about YuShu through a connection with a Zhejiang University alumnus and was impressed by Wang Xingxing's passion for technology and the innovation of his products. Xiangfeng Capital initially doubted the market potential of the robots, estimating their value at only 5 billion yuan, but they eventually invested heavily due to YuShu's technological advantages.

These early investors shared a common belief: they focused on the people behind the project and the technology itself, rather than superficial criteria.

III. Pragmatic Commercialization: Surviving Before Seeking the "Perfect Robot"

Instead of waiting for the era of perfect general-purpose robots, YuShu focused on solving immediate problems by selling various products, such as power grid inspection robots, research equipment for universities, and entertainment dogs. This strategy helped them generate revenue while continuously improving their technology. The company was also forced to develop its own core components; initially, suppliers were unwilling to customize parts due to its small scale, so the team developed joints and lidar systems in-house. Today, 90% of YuShu's components are self-developed, not only reducing costs but also creating a competitive advantage.

YuShu turned from incurring losses to making profits in 2024, a crucial milestone for its public offering. At a time when the industry was generally losing money, it managed to survive and thrive.

IV. The Power of AI: From a Marginal Player to a Global Leader

The breakthrough came with the explosion of large AI models. After 2023, Silicon Valley companies needed hardware platforms for embodied intelligence, and YuShu's electric-driven robots became an excellent choice due to their cost-effectiveness and flexibility. In 2025, YuShu's shipments of humanoid and quadrupedal robots increased tenfold. The industry landscape changed dramatically; what was once a neglected field suddenly became a focal point for capital investment, with domestic embodied intelligence projects receiving 73.5 billion yuan in funding and over twenty companies valued at over ten billion yuan. YuShu has evolved from a niche player to a global leader in the robotics industry.

V. The Steadfastness of the Founders: Focusing on Technology and Building an Ecosystem

Despite becoming a sought-after company, Wang Xingxing remained focused on continuous innovation. He emphasized that competitors would always emerge, so YuShu needed to stay ahead by constantly upgrading its technology. Investors, such as Zheng Juncong from Xiangfeng Capital, saw YuShu as the "Apple of the embodied intelligence era"—similar to how software ecosystems emerged after the widespread adoption of PCs. Sequoia's Li Yanan noted that none of the core team members left during the company's growth from its inception to its public offering, highlighting the team's dedication.

The public offering marks just the beginning for YuShu; investors are looking forward to its potential in a trillion-dollar market.

Conclusion

YuShu's success is a result of the combination of a passionate entrepreneur with unconventional investors and a timely opportunity driven by AI. It represents a classic example of how the times shape heroes, who in turn shape the era. Its public offering is not just a victory for the company but also a boost for the entire embodied intelligence industry.