第一财经

From Scale Expansion to Prioritizing Investor Satisfaction: The 28th Lujiazui Financial Salon in 2026 Delves into the Transformation of Investor Engagement Models

原文:从规模扩张转向获得感优先,陆家嘴金融沙龙2026年第二十八期热议投资者陪伴范式转换

Summary of Key Points

The number of investors in China's capital market has exceeded 250 million, with small and medium-sized investors comprising the majority. Their property rights and interests are closely linked to the stability of the market. The Lujiazui Financial Salon, focusing on the theme of "Investor Protection and Rational Investment," brought together various stakeholders such as insurance companies, public funds, futures companies, and securities firms to discuss how to enhance investor protection, improve their investment experience, strengthen risk management, and optimize investment education methods, all in order to support the high-quality development of the capital market.

I. Investor Protection: The Cornerstone of the Capital Market

Why is investor protection so important? Because the majority of the 250 million investors are ordinary individuals, and their financial well-being directly affects millions of households. The China Securities Investor Protection Service Center (a specialized organization for protecting small and medium-sized investors) emphasizes that protecting investors and promoting the high-quality development of the market are mutually reinforcing: a regulated market ensures the protection of investors' rights, and when investors' rights are safeguarded, they are more willing to invest, thus stabilizing the market.

How can this be achieved? By establishing a comprehensive system that covers all stages of the investment process:

  • Pre-investment: Supervising the proper governance of listed companies (for example, the China Securities Investor Protection Service Center, as a shareholder, can offer suggestions and vote to prevent fraud).
  • Investment in progress: Using mediation to resolve disputes quickly (for example, online mediation in collaboration with courts to resolve issues without going to court).
  • Post-investment: Providing legal support through litigation (for example, special representative litigation to help thousands of investors affected by fraud recover losses and deter fraudulent behavior).

II. Public Funds: From Focusing on Scale to Ensuring Investors Earn Money

In the past, fund companies may have prioritized scale, but now the focus has shifted to ensuring that investors actually make a profit. Guotai Fund emphasizes that having investment capabilities alone is not enough; it is also essential to provide genuine support to investors:

  • Linking interests: After the reform of fee structures, the profits of fund companies are now linked to investors' returns (for example, the more investors earn, the more the company makes), aligning both parties' goals.
  • Enhanced support: Moving from one-way information delivery to two-way interaction (for example, using social media platforms like WeChat and video accounts to explain investments in language that young people understand), and providing emotional support during market downturns to help investors maintain a rational perspective.
  • Product design: Avoiding short-term trends (for example, not investing in highly speculative stocks) and focusing on long-term, value-oriented products (such as quantitative funds, which are more transparent and stable).

III. Futures Companies: High Risks with Leverage? Strengthening Risk Management and Returning to Core Functions

Futures involve leverage (for example, using 1 yuan to buy something worth 10 yuan), which makes investor protection particularly crucial. Shenyin & Wanguo Futures suggests:

  • Strengthening risk management: Implementing a comprehensive system (unified account opening, suitability assessment, margin safety, risk supervision, and protection funds) to ensure that suitable products are sold to appropriate investors (for example, high-risk futures are not offered to new investors).
  • Returning to core functions: Futures are designed to help companies manage risks (for example, farmers can use futures to lock in grain prices). Regulatory requirements now encourage futures products to focus on hedging (such as using government bond futures) and prohibit investments in unrelated assets like unlisted stocks. They can also assist small and medium-sized enterprises with derivative transactions and over-the-counter options to help them earn stable profits.

IV. Securities Firms: Investment Education Goes Beyond Rhetoric

Bank of China Securities believes that firms should play four roles in investment education:

  • Communicators: Simplifying complex financial terms (for example, explaining fund agreements in plain language).
  • Supporters: Providing assistance throughout the investment process (helping investors choose suitable products, comforting them during market fluctuations, and adjusting strategies).
  • Protectors: Preventing fraud and risks (for example, warning investors about high-return, guaranteed-profit scams).
  • Guides: Helping investors develop better investment habits (for example, teaching them how to select stocks and manage their accounts, rather than making decisions for them).

V. The Importance of Offline Investment Education

Although online education is convenient, offline events are also essential:

  • Tailored education: Providing different levels of guidance (basic information for beginners and advanced topics like asset allocation and market analysis).
  • Engaging with students: Teaching financial literacy from an early age.
  • Visiting companies: Taking investors to see companies in person to help them understand their value (for example, visiting factories and interviewing executives).
  • Responding to complaints: Using complaints to improve products (for example, simplifying product documentation).

In summary, investor protection is a collective effort involving insurance companies, funds, futures companies, and securities firms. By working together to strengthen risk management, provide genuine support, and guide investors, we can help the 250 million investors participate in the market more rationally and confidently, thereby promoting the long-term stability and growth of the capital market.