Summary of the Core Content
This news article focuses on the concept of “trust as a source of productivity.” Through the cross-industry knowledge sharing event “New Industrial Perspectives” on CCTV.com, companies from various fields such as traditional Chinese medicine health (Infinite Plus), flying cars (Huitian), and industrial intelligent design (Youjie Future) were brought together to discuss how technology can transform the abstract concept of trust into tangible, verifiable, and measurable productivity. The goal is to overcome public skepticism about new products or services, reduce decision-making costs, and promote high-quality industry development.
Trust as Productivity: Not a Vague Concept, but a Real Boost to Efficiency
Why can trust be considered a source of productivity? Simply put:
- For users: It eliminates the need for repeated comparisons and trial and error (for example, when buying health products, there’s no concern about their effectiveness; when buying flying cars, there’s no fear of safety issues), saving time and effort.
- For brands: It reduces the need for expensive advertising to prove reliability, thus lowering marketing costs.
- For the industry: It increases transaction efficiency (users are more willing to buy, giving brands the motivation to innovate and driving faster industry progress).
Infinite Plus was among the first to adopt the concept of “trust as productivity” as a strategic approach. Today, it has evolved from a company-specific practice to a topic of discussion across industries—because in any industry, if users trust you, business will thrive.
Technology as the Framework: Turning Trust from a Feeling into Something Tangible
How can technology make trust tangible? Infinite Plus has developed a comprehensive approach:
1. Visible reassurance: Traceability of ingredients. They have established over 70 traditional Chinese medicine planting bases and use the Internet of Things and big data to assign each batch of ingredients a “digital identity” (for example, scanning a code reveals the type of herb, the grower, and the fertilizers used), providing full transparency for users to verify.
2. Evidence-based effectiveness: They have invested 16 years in researching “complex polysaccharides derived from traditional Chinese medicine,” understanding their molecular mechanisms and conducting RCT (Randomized Controlled Trials) on humans to prove their efficacy, rather than relying on mere claims.
3. Warm, human-centered connections: They engage in educational and charitable activities and provide professional advice to help users establish healthy lifestyles, turning the efforts of their laboratories and factories into tangible benefits for users, rather than just cold, impersonal products.
Cross-industry Approaches to Building Trust
Trust-building strategies vary across industries:
- Flying Cars (Huitian): To address concerns about safety, they launched a “executive pilot program” where company executives test the cars first and implemented comprehensive safety systems (e.g., using redundant components in case of failure).
- Intelligent Design Software (Youjie Future): To demonstrate the reliability of their algorithms, they have created lightweight VR frames (weighing only 7 grams), more stable liquid-cooled chips for computing power, and reduced the weight of lunar vehicles by 50 kg. These practical achievements prove the effectiveness of their technology.
These examples all illustrate how technology turns the abstract concept of trust into concrete results—whether in the form of data, tangible products, or tangible improvements.
The Future: Traffic May Disappear, but Trust Remains as a Driver of Growth
Many industries are discussing the end of the “traffic dividend” (the temporary boost from increased online visibility), but trust is different; it can be accumulated over time. Technology plays three key roles here:
- Translator: It converts complex technical concepts into language that ordinary people can understand (e.g., explaining how complex polysaccharides boost immunity in simple terms).
- Accelerator: It shortens the time it takes for users to move from awareness to trust to purchase, eliminating hesitation.
Infinite Plus aims to make “trust as productivity” a model for industry development—after all, only when users trust you can your business be sustainable in the long term.
In Conclusion
Trust is not just a slogan; it’s about using technology to turn reliability into something tangible and credible, encouraging users to buy. This may be the key to breakthroughs in all industries in the future.