Summary of Key Performance
Greenlink Technology’s performance in the first half of 2026 was outstanding, with significant increases in both revenue and profit, as well as a rise in gross profit margin. The company has also made notable progress in areas such as research and development investment, product portfolio expansion, global expansion, and brand building, demonstrating strong risk resistance and growth resilience.
Detailed Analysis
1. Robust Growth and Improved Profitability
Greenlink’s revenue for the first half of the year reached 5.821 billion yuan, a 50.92% increase compared to the same period last year. The net profit attributable to shareholders was 431 million yuan, up by 56.9%, indicating a faster growth rate than revenue. More importantly, the gross profit margin (the profit earned per 100 yuan of sales) increased from 36.98% to 39.18%, an increase of 2.2 percentage points. The reasons for this improvement include:
- A higher proportion of high-value-added products being sold, such as smart storage solutions and premium fast chargers, which generate higher profits.
- Strong performance in overseas markets, where the gross profit margin was 44%, significantly higher than domestically, contributing significantly to overall profits.
- Increased efficiency due to larger scale, which reduced management costs and offset the higher expenses associated with research and development.
2. Heavy Investment in Technology
Greenlink invested 349 million yuan in research and development, doubling the amount from last year (101.21% growth), with the R&D growth rate exceeding that of revenue, indicating a focus on technological advancement. The company is working on four main areas: third-generation semiconductor fast charging, smart storage with AI integration, high-speed connectivity, and AI-based audio technology. It now holds a total of 2,506 global patents, including 48 invention patents, with another 349 under review.
This investment has led to the development of new products, such as AI-enhanced NAS systems for home storage with improved computational capabilities, gallium nitride fast chargers that are more compact and powerful, and smart audio headphones that utilize AI algorithms, which have received positive market feedback.
3. Growth in All Four Core Product Categories
All four of Greenlink’s core product categories (charging solutions, smart storage, smart office solutions, and smart audio) experienced double-digit growth:
- Charging solutions, the company’s core business, generated 2.667 billion yuan in revenue (50% growth), accounting for 45.87% of total sales.
- Smart storage saw the fastest growth, with revenue of 770 million yuan (85.53% increase), rising to 13.23% of total sales and becoming the second-largest growth driver.
- Smart office solutions contributed 1.5 billion yuan (45.35% growth), and smart audio solutions generated 877 million yuan (39.2% growth), both providing stable revenue growth.
Diversifying product offerings reduces the risk of relying on a single product and allows the company to meet the needs of a broader range of customers.
4. Balanced Growth in Domestic and International Markets
Overseas markets were a major driver of growth, with revenue of 3.888 billion yuan (69.42% increase), accounting for 66.87% of total sales, much faster than domestic growth (23.46% increase). Online sales amounted to 4.147 billion yuan (45.69%), with Amazon accounting for nearly 40% of the total. Offline sales were even more substantial, reaching 1.667 billion yuan (65.31%) and expanding into international supermarkets like Walmart, Costco, and Best Buy. Emerging markets (Southeast Asia, Latin America) showed even higher growth rates, and domestic offline channels were expanded to cities at all levels.
5. Strong Brand Building through Partnerships and Marketing
Greenlink has made significant efforts in brand building:
- Partnerships: The company has collaborated with Li Auto for car infotainment systems, with BYD on new battery technology, and with MiniMax on AI-based private cloud solutions.
- Marketing: It continues to use Yi Yangqianxi as its brand ambassador and has collaborated with the game “Genshin Impact: Stellar Railways” to launch charging products. It has also organized events in schools and received recognition for its brand efforts, such as 9 German iF Design Awards and Apple Design Awards, as well as being recognized as a leading enterprise in intellectual property.
These initiatives have enhanced the brand’s influence and attracted younger consumers.
Overall, Greenlink has positioned itself well during the recovery and transformation period of the consumer electronics industry, with significant potential for future growth. (Note: This article does not constitute investment advice.)