虎嗅

In the future, “American TV shows” might not need to be produced by Americans.

原文:以后,“美剧”可能不需要美国人拍了

Summary of Key Points

A Chinese-created AI-generated short drama, *The Accident*, which features no American actors, sets, or a director who has never been to the United States, has become an internet sensation on Chinese social media platforms, garnering millions of likes and discussions, thanks to its accurate portrayal of American high school stereotypes. This article explores the reasons for its popularity, the boundaries that AI has broken in content creation, the cultural limitations of AI, and the emerging trend of cross-regional AI-driven short dramas.

1. Why Did *The Accident* Resonate with Chinese Audiences?

The success of this drama lies not in its realism but in its ability to tap into Chinese audiences' preconceived notions of American high schools.

You may never have attended an American high school, but shows like *Glee* and *Girls Next Door* have instilled in your mind a set of "American high school" stereotypes: baseball teams, cheerleaders, school parties, lockers, and so on. When these elements appear, your brain automatically associates them with the image of an American high school (a psychological phenomenon known as the "priming effect").

Due to its short length, the drama exaggerates these stereotypes to the extreme. Similar to previous dramas featuring domineering CEOs, viewers can easily fill in the story details without needing additional context. In *The Accident*, the smart protagonist rebukes the villain and kisses the baseball player, combining these familiar elements to create a sense of authenticity, even though it differs greatly from real American high schools.

2. AI Enables Small Teams to Engage in Global Creativity

Ten years ago, creating a cross-regional drama would have required a large production team and millions of dollars, such as Netflix's *Sense8*, which was filmed in nine countries. However, AI has made this process much simpler:

  • No need to travel abroad or hire a large team; a few people can use software to create scenes of Japanese companies, European castles, and American schools.
  • Regional limitations are largely eliminated—AI can accurately recreate visual elements from different cultures (e.g., Japanese cherry blossoms, Korean chaebol buildings).

However, there are challenges: if creators do not understand the local culture, the result can be a mix-and-match that fails to resonate with the audience. For example, Disney's *Mulan* was criticized by Chinese viewers for mishandling traditional Chinese elements like earthen buildings and cultural concepts.

3. AI Can Replicate the Physical Appearance, but Not the Essence

*The Accident* succeeded in China because its characters and plot appealed to local aesthetics, but it might not be well-received in the U.S. American audiences care more about the cultural context of the story, such as individualistic values and social issues like bullying and race. While AI can create American-looking characters and settings, if the story's core values are Chinese, it may not resonate with them.

For instance, *The Great Wall*, despite a budget of $150 million and star-studded cast, only grossed $45 million in North America compared to $171 million in China, because its story failed to connect with American audiences emotionally.

4. The Future of AI-Driven Short Dramas: Cross-Regional Customization as a New Trend

AI has opened up the possibility of more targeted content creation:

  • Platforms like Chizicheng's Playlet have seen a 60% increase in efficiency in producing localized dramas for the U.S. and Japan in the first half of 2026, with one of their dramas even topping the Japanese iOS entertainment charts.
  • In the future, one team could produce versions for different markets, tailored to each audience's preferences.
  • Traditional genres like "American dramas" and "Korean dramas" will no longer be defined by their national origins but by the content that resonates with specific audiences.

In Conclusion

AI has reduced the cost and increased the efficiency of content creation, opening the door to cross-regional storytelling. However, the key to success lies in understanding the cultural context and audience needs. Technology can provide the framework, but the essence of the content must be crafted by humans.