虎嗅

Why did Sun Yuchen misjudge public opinion this time?

原文:孙宇晨这一次为什么错判了舆论?

Summary of the Core Content

Sun Gē intended to use a well-planned article to expose the sensitive issues of a female celebrity (such as tax issues and rumors about surrogacy) in order to manipulate public opinion and bring her down. However, he ended up being the one who faced widespread scrutiny. People were not interested in the celebrity’s scandals but instead delved into his own dark past (such as framing colleagues and exploiting the wealth of ordinary people), which led to a complete collapse of his public reputation. This incident revealed the failure of his long-relied-on strategy of “harvesting attention through symbolic figures.” The root of the problem lies in his treatment of everyone as mere tools, without recognizing the inherent kindness and fairness in human nature, which ultimately led to his own downfall.

Detailed Analysis

1. Sun Gē’s Old Trick: Turning “Attention-Attracting Symbols” into Cash

Sun Gē’s expertise lies in turning everything into a tool for attracting attention. For example, when he had the opportunity to dine with Warren Buffett, he deliberately hyped the topic, ensuring the whole world knew who he was—not for the meal itself, but to leverage Buffett’s status as a highly influential figure. Coincidentally, he had just completed two cross-border acquisitions at that time, demonstrating that attention was his key to business success. In his eyes, Buffett was not just an investment guru but a tool to boost his own popularity; his colleagues were not partners but scapegoats in case of problems.

2. Why Didn’t the “Opinion Bomb” in His Article Work?

In his article, Sun Gē included several elements that could provoke anger: the celebrity’s past spending habits, the involvement of Zhang Yimou and Andy Lau, financial issues, and rumors about surrogacy. He expected the public to condemn the celebrity harshly. Instead, people turned their attention to his own misdeeds. For instance, they pointed out that he had hidden in South Korea during the “1994 announcement,” potentially putting his team at risk of prosecution, and that he wanted to destroy someone’s reputation for just a few tens of millions. The reason? His “symbols” only highlighted others’ faults while hiding his own greed and darkness.

3. The Truth Behind the Public’s Reaction: Greed Is More Offending Than Celebrity Scandals

The public’s disdain was due to the stark contrast between his wealth and his greedy behavior. Sun Gē, with a net worth of 800 million dollars, felt aggrieved after a transaction that seemed like a small loss and decided to destroy his opponent. His greed was seen as even more infuriating than the celebrity’s scandals. Moreover, his past behavior of framing colleagues exposed his selfish nature, making people feel disgusted rather than angry. They chose to criticize him rather than the celebrity.

4. Sun Gē’s Fatal Blind Spot: Failing to See People as Human Beings

For Sun Gē, there were no real people, only utilizable symbols. He thought using terms like “privilege” and “surrogacy” would stir public emotion, but he overlooked the fact that these symbols tap into fundamental human values like fairness and kindness. His article was full of schemes and revenge, devoid of any human touch. Ordinary people saw not the celebrity’s faults but the greed of a manipulator. His inability to recognize these non-symbolic aspects of human nature was the true cause of his failure.

5. “Retribution” Is Not a Divine Punishment, but a Result of Your Own Actions

Some may ask when Sun Gē will face retribution. It has already begun. He made money through symbolic manipulation but also lost his understanding of human nature. In his world, everyone is a tool, but people are beings with emotions and judgment. The public’s backlash is a reflection of his own worldview: you treat others how you are treated in return. Retribution is not a sudden disaster; it is the consequence of your own choices and perceptions.

The essence of this news story is to expose the illusion of “traffic players” like Sun Gē, who think they can control everything with symbolic manipulation. However, the inherent justice in human nature is always stronger. What you fail to see will ultimately lead to your downfall.