虎嗅

After the steering wheel disappeared...

原文:方向盘消失之后

Summary of Key Points

On September 3rd, Tesla's Cybercab, a driverless taxi without a steering wheel, will officially launch in Austin, USA. This marks a shift in the global competition for Robotaxis (driverless taxis) from the "technology validation" phase to the "scale-up" phase. In North America, Waymo (owned by Google) has expanded to 14 cities, with a fleet of over 4,000 vehicles; Amazon's Zoox is also accelerating its testing efforts. Chinese players such as Zhiji have launched driverless test vehicles, while Pony.ai has entered the Korean market, and Baidu Luobo Kuai Pao has deployed services in 28 cities, although they also face challenges such as losses and system failures. The core of this competition lies in the battle of technical approaches (pure vision vs multi-sensors), cost control, policy negotiations, and geopolitics, which will ultimately determine the future of transportation in the next decade.

Detailed Analysis

1. Pure Vision vs Multi-Sensors: The "Belief Battle" of Autonomous Driving

You can think of these two approaches as "driving with only eyes" vs "driving with eyes + radar + lidar."

  • Tesla's Pure Vision Approach: The Cybercab is equipped only with cameras and relies on AI to learn how to drive directly from the images (known as "end-to-end" technology). Musk believes that lidar is a "crutch" that is too expensive. The advantage is that the cars are cheaper (23,000-25,000 USD per unit) and the operating costs are lower (0.21-0.25 USD per mile).
  • Waymo's Multi-Sensors Approach: Each vehicle is equipped with lidar, cameras, and radar, giving it "360-degree, obstacle-free vision and hearing." Waymo argues that pure vision is risky—AI may misinterpret situations (for example, mistaking a white truck for the sky), and the physical world cannot be restarted like a smartphone. The advantage is more comprehensive safety verification (200 million miles of real-world data), but the cost of the vehicles is higher, making scale-up difficult.

The two companies have become openly hostile: Waymo's vice president has criticized Tesla's technology for having a "black box" that could fail, while Tesla's analysts argue that Waymo is stuck in an "innovator's dilemma" (reluctant to adopt newer technologies). With the launch of the Cybercab, these two approaches will face direct competition. If Tesla can prove the safety of its technology, Waymo's high-cost model could be at risk; conversely, Tesla's bold bet could fail.

2. The Cost Battle: Can Robotaxis Be Cheaper than Public Transport?

The main cost for traditional ride-hailing services is the driver (accounting for over 60% of the cost per mile). By eliminating drivers, Cybercab's operating costs are reduced to just 20% of those of traditional ride-hailing, and they may even be cheaper than public transportation in many cities (around 0.2 USD per mile).

  • Tesla's Ambition: To produce 2 million Cybercabs annually to drive down costs through scale.
  • Waymo's Dilemma: With only 4,000 vehicles and high sensor costs, Waymo faces difficulties in scaling up.

Goldman Sachs predicts that the US Robotaxi market will reach 48 billion USD by 2035. The company that can deploy vehicles in more cities and reduce costs the most will win. However, Tesla faces the risk of missing its goal of having 1 million driverless vehicles on the road by 2020; any further delay could be costly.

More importantly, what will happen to traditional ride-hailing platforms like Uber and Lyft, and the 7 million drivers? Drivers won't immediately lose their jobs, but their roles will change—moving from driving to maintaining and operating driverless vehicles or managing the platforms.

3. Chinese Players: Moving Fast, but with Hidden Concerns

The Chinese Robotaxi market is not a duel between two giants; rather, it's a "pack of wolves" strategy. Behind the impressive numbers, there are issues:

  • Policy Benefits: In July, a national standard was changed, allowing electronic steering controls to be legal. This has led to a surge in stock prices for companies like Bertel and Top Group, which supply components for driverless vehicles.
  • Different Approaches: Chinese companies start with L2-level assisted driving (e.g., automatic parking, lane keeping) and use mass-produced vehicles to accumulate data (Momenta used 110,000 vehicles to collect 15 billion miles of data before upgrading to L4 autonomous driving), which is a lower-risk approach.
  • Exposed Concerns:
  • Wen Yuan Zhi Xing (the world's first Robotaxi company): Revenue grew by 82%, but R&D costs exceeded revenue, resulting in a loss of 790 million yuan in the first half of the year, with a break-even expected only in 2029.
  • Baidu Luobo Kuai Pao: With 23 million orders in 28 cities, a system failure in Wuhan in March caused significant trust issues.

Chinese companies account for three of the top five players globally, but the real challenge is whether they can make a profit and avoid collapse.

4. Geopolitics: America's "Silicon Valley Ace" vs China's "Tariffs"

This competition is not just about corporate rivalry but also about national industrial strategies:

  • America's Desperation: Chinese electric vehicles are 30% cheaper than American ones, and Detroit cannot compete with China. Therefore, America is betting on autonomous driving (Silicon Valley technology). Driverless taxis without steering wheels are America's last attempt to maintain its automotive industry.
  • China's Barriers: The US imposes a 127.5% tariff on Chinese electric vehicles and prohibits Chinese software and hardware from entering. Chinese automakers are trying to bypass this through Mexico, but Trump has threatened to close the border, making this route uncertain.
  • Paradox: American consumers can buy Chinese cars in Europe and Australia, so they will eventually ask, "Why aren't they available near my home?" Tariffs may not stop the demand.

5. The Future of Robotaxis: It's About Practicality, Not Just Coolness

The outcome of this competition is not about who has the most advanced technology, but three key factors:

1. Cost and Scale: China's manufacturing supply chain and mass production capabilities are the strongest in the world, which is a significant advantage for Chinese players.

2. Comprehensive Factors: Autonomous driving is not just about technology; it also depends on policies (e.g., China's approval of electronic steering controls), capital (the ability to fund development), and consumer acceptance.

3. Job Reconfiguration: The 7 million drivers will not disappear, but their roles will shift from driving to maintenance and management, creating new job opportunities.

The launch of the Cybercab is just the beginning. In the next 3-5 years, North America and China's approaches will collide fiercely. The winner will be the company that balances safety, cost, and scale the best.

This competition, worth billions of dollars, has just begun. Have you ever ridden in a driverless vehicle? Do you think driverless taxis will become a common mode of transportation in the next 5 years? Feel free to share your thoughts in the comments.