虎嗅

The Villain Turns the Tables, and the Hero Fails: Why Do Young People Love to “Rewatch Old Dramas”?

原文:反派翻身,主角塌房:年轻人为什么爱“重审老剧”?

Summary of the Core Content

In the summer of 2026, an old drama that premiered 9 years ago, "My First Half of Life," suddenly became a sensation without any prior warning. On the Douyin platform alone, the number of views for related videos increased by over 4.9 billion in just one month. This trend led to a resurgence in interest in a large number of classic Chinese dramas from the past decade, with netizens re-evaluating the characters portrayed in them. Characters once considered despicable, abusers, or villains were now seen as ordinary people with their own struggles, while previously regarded as positive protagonists or innocent characters were criticized for their flaws. This phenomenon is not just a simple case of nostalgia; it is a combination of the real emotions of ordinary people today, the traffic-driven business models of short-video platforms, and the changing values of the younger generation. While there is an aspect of progress in the audience's increased critical awareness, there are also many instances of absurdly distorted interpretations of reality.

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Detailed Analysis

1. How Absurd is This Resurrection of Old Dramas?

Ten years ago, the roles in dramas had clear definitions of good and evil: An Jiahe in "Don't Talk to Strangers" was a prime example of a domestic abuser, with no ambiguity about his violent behavior; Chen Junsheng in "My First Half of Life" was a cheating scoundrel, and Ling Ling was a mistress who destroyed other people's marriages; Qi Tongwei in "In the Name of the People" was a corrupt official, while the protagonist, Hou Liangping, was a righteous and honest official. Now, netizens have completely overturned these established judgments. For example, An Jiahe, who was portrayed as a doctor with a controlling personality, is seen as an "ideal husband" for not wanting her to work and socialize. Chen Junsheng has been transformed from a villain to a "suffering middle-aged man" caught in the middle of family responsibilities, and even became a meme for his "tender and vulnerable" personality. No one mentions Qi Tongwei's corruption anymore; instead, people sympathize with his difficult upbringing. On the other hand, the once-loved character Ruoxi is criticized for being overly romantic, and the perfect protagonist Hou Liangping is criticized for being too privileged and using his connections to succeed. It's as if all the established narratives about these characters have been erased and rewritten.

2. It's Not About the Dramas; It's About the Current Situation

Netizens are revisiting old dramas to vent their frustrations about their own lives. Young people are tired from work, weary of social interactions, and find the idea of An Jiahe controlling them to stay at home appealing. Middle-aged people face the pressure of caring for both parents and children while avoiding conflicts with both families, which makes them relate to Chen Junsheng's situation of trying to please everyone without offending anyone. Ordinary people discuss the issue of social mobility and feel empathy for characters from humble backgrounds who struggle to rise. In essence, the discussions are about their own challenges in middle age, workplace stress, and social stratification, with old dramas serving as a scapegoat for these feelings.

3. Short Videos Are the Real Drivers Behind the Trend

Short-video platforms and content creators are the biggest beneficiaries of this trend, as it represents a low-cost way to generate traffic. The copyright costs for old dramas are minimal, and they don't need to spend millions to secure exclusive streaming rights. The characters are well-known to everyone, so there's no need to explain the plot. The "counterintuitive" twists in the stories, such as "hating Ling Ling as a child only to realize she's the most realistic worker," attract more views than regular plot explanations. Creators can easily create viral content by focusing on key moments, and the platforms can increase ad revenue from longer episodes. It's a win-win situation for both sides.

4. A Trend That's Gradually Leading to a Loss of Values

The initial intention of rewatching old dramas was positive: viewers could gain a deeper understanding of the characters and the stories. However, the current trend of overreacting to the characters' actions has blurred the lines between right and wrong. Real issues like domestic violence and cheating are being downplayed as expressions of love or hardship. The portrayal of controlling characters as "loving" and the glorification of corrupt behavior as a form of "deep love" can mislead people and reduce their awareness of real-world harm.

5. The Right Way to Enjoy Old Dramas

Classic dramas retain their relevance when viewed with new perspectives and experiences. However, the current trend of overreacting to the characters can lead to a distortion of values. While it's good for viewers to explore new aspects of the stories, it's important not to completely reverse the original interpretations. You can empathize with the characters' struggles, but you shouldn't justify their negative behaviors. The key is to appreciate the complexity of the characters and the enduring appeal of the dramas, while maintaining a critical eye.