虎嗅

Far East Brothers: 1.2 billion as "Thunder", 216 million as "Treasure"

原文:远东兄弟:12亿的雷,2.16亿的宝

Summary in Plain Language

This article discusses the succession story of Jiang Xipei, the "Cable King" from China's Far East Group. Starting as a watch repairer and leveraging policy benefits over the past 40 years, Jiang Xipei built a small cable factory into a publicly traded company. In 2016, he handed over the company to his eldest son, Jiang Chengzhi, who had studied abroad and worked as an analyst at a top investment firm. Following his father's strategy of investing heavily to seize market opportunities, Jiang Chengzhi spent 1.2 billion yuan on what was then the leading lithium battery company, only to end up losing 3.3 billion yuan. The lithium battery production line had to be sold off at scrap value, forcing Jiang Chengzhi to resign as the company's chairman in 2020, with his father stepping in to clean up the mess.

After a five-year lull, the younger son, Jiang Chenghong, adopted a completely different approach. For just over 200 million yuan, he acquired a company that produces essential components for AI computing power, coinciding with a photo of Jiang Chengzhi with NVIDIA's Jensen Huang going viral. This move propelled Far East Shares to soar, with the stock price more than doubling in half a year, and the major shareholder cashing out 1.4 billion yuan in nine days. Behind this story lies the transition for China's first generation of private entrepreneurs: the strategies that worked in the past, based on policy arbitrage and bold capacity expansion, are no longer effective in today's rapidly evolving and overcapacity-driven market. The second generation of entrepreneurs is facing a new set of challenges.

Detailed Explanation

1. Jiang Xipei's "chameleon" nickname reflects the unique benefits of the transitional era

Jiang Xipei was known for his adaptability, changing the company's structure five times: from a private business to a state-owned enterprise to obtain loans and recruit college graduates, then to a mixed-ownership company to secure power grid contracts, and finally to a private firm for a public listing. Each move was made at a critical point in policy changes, allowing him to maintain control. This approach is impossible to replicate today, as the rules of the market were still being established. Back then, the "status" of the company was a significant advantage—private firms couldn't get loans or large state contracts, but the label of a state-owned enterprise solved all these issues. Jiang Xipei's core skill was to identify arbitrage opportunities during periods of changing regulations and grow the company quickly through courage and policy awareness. In today's market, such tactics are no longer effective.

2. Jiang Chengzhi's failure in the lithium battery venture was not due to lack of ability

Jiang Chengzhi, a graduate of Nanjing University with a master's degree in finance from the US and three years of experience as an analyst, followed his father's strategy by investing 1.2 billion yuan in a leading cylindrical lithium battery company. However, the industry landscape changed rapidly: Tesla abandoned the batteries he purchased, and national subsidies for new energy were cut, leading to overcapacity. Only one out of ten production lines was viable, resulting in a total loss of over 3 billion yuan. His failure was due to applying old strategies to new circumstances.

3. Jiang Chenghong's more cautious approach was a result of previous mistakes

Jiang Chenghong, having experience in investment and entrepreneurship, approached the situation differently. He invested 216 million yuan in a company producing liquid cooling components for AI computing power, signing a three-year performance guarantee with the seller. If the company failed to meet the targets, the seller would compensate. This approach minimized risk by avoiding heavy capital investments and focusing on a less volatile market. The sudden success of Far East Shares was due to a combination of factors: the company's existing cable business, the NVIDIA partnership, and a well-crafted narrative that emphasized real AI-related operations.

4. The stock price surge was a combination of old and new factors

The stock price soared 254% after the NVIDIA partnership, driven by several factors: the stable cable business, the NVIDIA partnership, and a narrative that highlighted the company's AI capabilities. However, the company's high debt level (80%) and the ongoing challenges in the lithium battery business raised doubts about the sustainability of these gains.

5. This is a common issue for China's post-1960s private entrepreneurs

Many of the first-generation entrepreneurs are nearing retirement age, and their strategies from the past no longer apply in today's market. The second generation faces a new set of challenges, requiring them to assess which strategies from their fathers' success can still be applied and which have become obsolete. Many family businesses fail because the second generation is constrained by the successes of their fathers, unable to adapt to new market conditions. The transition is not about inheriting a fortune but about adapting to new challenges.

In summary, the story of Far East Group reflects the challenges faced by China's private entrepreneurs as they transition from a policy-driven era to one of rapid technological change and market competition.