虎嗅

Maximum fine of 100,000 yuan for charging people to enter restricted areas; "unlicensed tour leaders" and "unlicensed guides" face severe penalties

原文:最高罚10万,收费带人闯禁区,“黑领队”“黑导游”遭重罚

Summary of the Key Points

This year, the newly revised "Nature Reserve Regulations" increased the maximum fine for individuals who illegally enter the core areas of nature reserves from 5,000 yuan to 100,000 yuan. Consequently, two significant fines were issued in China: In Shaanxi's Aotai area, for the first time, five people from the same group who violated the regulations were punished differently based on their level of involvement, with the organizer receiving the heaviest penalty; in Yunnan's Cangshan area, a profit-driven "black guide" who relied on the gimmick of "secret adventure tours" to charge people to enter restricted areas was targeted and could face a fine of up to 100,000 yuan, along with the confiscation of all illegal earnings. This change has completely transformed the enforcement logic in the outdoor industry. Previously, officials would only target ordinary tourists entering the reserves. Now, by tracing social media recruitment posts and payment records, they are focusing on the organizers who initiate illegal activities and profit from such violations, closing the loopholes that these guides have exploited for years.

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Detailed Analysis

1. Different Penalties for the Same Group

The traditional approach to illegal crossings was that everyone who entered the core area of the reserve was fined equally, regardless of whether they were the organizer or just a participant. This was unfair. The Aotai case broke this convention: The organizer, Tang, actively promoted the trip on video, recruited members through private messages, and led the group to bypass checkpoints and barbed wires, resulting in a 25,000 yuan fine; two key participants who helped coordinate the route were fined 20,000 yuan each; the remaining two ordinary members, one of whom was under 18, were fined 10,000 yuan each. The enforcement authorities made it clear that the greater the role one played in the violation and the stronger the intent, the heavier the penalty. Without the organizer's initiative to recruit and find ways to bypass the restrictions, the illegal activity wouldn't have occurred, so the organizer bears the greatest responsibility.

2. Cangshan's Fine of 100,000 Yuan + Confiscation of All Earnings

While the Aotai case distinguished between the organizer and participants, the Cangshan case hit the core of the problem: black guides who made money from illegal crossings. These guides rebranded the core areas as "secret locations" and charged tourists a few hundred yuan each to enter. They could earn several thousand yuan per trip. In the past, enforcement would only stop a few tourists at the entrance and issue a fine; the guides could simply create a new account and start again with almost no loss. The new penalty not only includes a fine of up to 100,000 yuan but also the confiscation of all earnings, effectively turning a profitable business into a losing one.

3. Don't Use "Split Payments" as a Defense

Many guides take advantage of the lack of official certification requirements. They claim their tours are just informal group adventures, but in case of an incident, they deny responsibility. However, enforcement no longer plays this game of words. It focuses on three key factors: whether you have publicly recruited strangers online, collected money and arranged transportation and routes, and made decisions throughout the trip. For example, a group of 45 people who got lost in Hebei after using an outdated route set by a guide from Beijing had to be rescued by firefighters. Such behavior will no longer go unpunished with just an apology.

4. Enforcement No Longer Limits to Checkpoints

Previously, officials would wait at entrances to catch violators. Now, they can track organizers through social media posts, payment records, and chat history. Even if the guide deletes photos and解散 the group after the trip, they can still be identified. For instance, a company in Shaanxi organized 155 illegal crossings of the Qinling Mountains, earning 670,000 yuan, and was fined 115,000 yuan for ecological damage and ordered to apologize publicly. Repeated offenses led to additional penalties.

5. Stricter Regulations Are Good for Serious Enthusiasts

The stricter rules are not aimed at preventing all outdoor activities but at stopping unprofessional guides. They target those who do not prepare properly, such as those who use outdated routes and do not provide necessary safety equipment. Clear regulations protect both the safety of participants and the environment. Serious guides, who plan carefully and cancel trips in bad weather, will not be overshadowed by unscrupulous operators offering cheap "secret adventure tours." By asking more questions before signing up for a trip (e.g., whether the route is legal, who is the organizer, and who is responsible for any issues), participants can avoid many pitfalls.