虎嗅

Crashing into the Middle Class: Your Car is Losing Value (Fast)

原文:暴击中产:你的车正在加速失血

Hello! I'm your financial analysis assistant. This article, written by tech investor "Ling Xiao," serves as a warning to everyone who owns a private car or is considering buying one: Autonomous driving (Robotaxi) is transitioning from a concept in science fiction movies to a real-money business, and this transformation will directly impact our family's wallets and asset structure.

Let me first summarize the key points in plain language, and then break down the logic into five aspects to help you fully understand the situation.

📝 Core Content Summary

In one sentence: The autonomous driving industry has moved beyond the stage of storytelling and entered the stage of profit-making. Investors no longer care how impressive the technology is; they only care whether the cars can generate revenue. As costs decrease, Robotaxi services may become cheaper and more efficient than owning a private car. In the future, private cars will gradually lose their status as assets and become mere consumer goods. Ordinary people need to re-evaluate their car-buying decisions and be cautious about jobs that are likely to be automated.

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🔍 In-Depth Analysis: Five Easy-to-Understand Dimensions

1. Industry Transformation: From Spectatorship to Practicality – Investors Focus on Cash Flow

【Plain Language Explanation】

In the past, investors viewed autonomous driving like a magic show; as long as the cars could move on their own without crashing, they would invest enthusiastically. Beautiful PPTs and impressive demos were enough to secure funding. But now the tide has turned. Investors are much more pragmatic. They no longer listen to stories like “in the future, we can make cars fly”; instead, they focus on three key metrics:

  • Operation Scope: Which cities can the cars serve?
  • Paid Orders: How many people are actually paying to use the cars, not just getting free trials?
  • Fleet Efficiency: How many trips can the cars make in a day? Are they mostly sitting idle?

Why are investors no longer interested in L3 autonomous driving (conditional automation, like Tesla's FSD, which still requires human supervision) and instead focus on L4 (highly autonomous driving that doesn’t need a driver at all)? Because L3 is still a half-finished product, while L4 is the one that can truly replace drivers and form a complete business model. Smart money invests in businesses that generate real profits, not in technological showmanship.

2. The Economics of a Single Car: Can It Be Profitable?

【Plain Language Explanation】

This is the core logic of the article. The reason Robotaxi services didn’t take off before was not that the cars weren’t advanced enough, but because they were too expensive. A car equipped with lidar, supercomputers, and various safety systems could cost hundreds of thousands or even millions. If it only made a few trips a day or was mostly idle, it would be a money-draining expense.

Now, hardware costs are decreasing (sensors are cheaper, and chips are being mass-produced), and algorithms are improving (they no longer rely on expensive high-precision maps).

  • Key Goal: Companies like Pony.ai aim to reduce the cost of adding autonomous driving systems to a car to below 230,000 yuan.
  • Break-even Point: The business only makes sense if the total cost of buying the car, depreciation, insurance, electricity, and maintenance is less than the revenue it generates.

Another big question is: Can safety drivers be eliminated? As long as there’s a paid employee in the car, costs won’t decrease. To remove safety drivers, it requires extensive road data to prove the system’s safety and legal approval. Only when both safety and low costs are met can Robotaxi become truly profitable.

3. Re-evaluating Assets: Your Private Car is Turning from an Asset to a Liability

【Plain Language Explanation】

This is the most concerning point. When we buy a car, we think emotionally: I want to be able to drive whenever I want, store personal items, and enjoy the driving experience. But investors think practically:

  • Private Cars: 95% of the time, they’re parked and not in use, yet you still have to pay for parking, insurance, maintenance, and depreciation. They provide freedom but don’t generate income and continuously drain your money.
  • Robotaxi: Their goal is to operate 24/7, using more trips to offset costs. They are like money-making machines.

Conclusion: In the past, owning a car was a symbol of middle-class status and an asset (although it depreciates, people still considered it an asset). In the future, if Robotaxi services are 30% cheaper than car-hailing services, private cars will become pure consumer goods. Just like buying a phone or clothes, you pay for convenience and enjoyment, but don’t expect them to retain their value or earn you money. When travel services become cheap enough, the financial value of your parked car will be re-evaluated and may significantly decrease.

4. Industry Division of Labor: Who Makes the Money, and Who Does the Work?

【Plain Language Explanation】

In the future, no single company (like Tesla or Baidu) will dominate the market. Instead, there will be a triangular division of labor:

1. Technology Providers (selling “virtual drivers”): Companies that provide autonomous driving software, charging car manufacturers or operators like operating systems.

2. Platform Owners (controlling Access): Services like Uber and Didi, which have user data and manage rides. Whoever controls the user apps controls the traffic.

3. Asset Operators (doing the Heavy Work): They buy, charge, wash, and maintain the cars and buy insurance. They profit from the efficiency of the fleet.

An Unexpected Point: Software (algorithms) will likely become more standardized, making it easier for everyone to use. However, physical resources (such as city operation licenses, charging stations, maintenance networks, and fleet management data) will become more valuable because they are hard to replicate and require time and money to acquire. Investors are interested in the shift of cash flow from individual car purchases to centralized fleet operations.

5. Guidance for Ordinary People: How to Protect Your Wallet and Job?

【Plain Language Explanation】

What should ordinary people do in the face of this trend? The article offers two practical suggestions:

  • First Line of Defense: Don’t Leverage on Quickly Depreciating Consumer Goods. Before buying a car, calculate the total cost, including insurance, parking fees, maintenance, and its future resale value.
  • Be Cautious of Traps: If a car depreciates significantly each year and you still have a high mortgage, you’re essentially working for the bank and taking on the risk of losing value. Only buy a car if you truly love driving.
  • Re-evaluate Your Job: Jobs that are highly standardized and can be automated (such as basic driving, data entry, and customer service) may be redefined or replaced by algorithms and hardware. Build skills like judgment, complex customer relationships, and professional expertise, as these are hard for machines to replace.

In Summary:

Private cars won’t disappear, but their financial status as assets is being stripped away, leaving only their practical and emotional value. The real concern is not whether you can still drive the car; rather, whether you naively consider it an asset on your family’s balance sheet.

If Robotaxi services were 30% cheaper than car-hailing services, would you sell your car? This is a question worth pondering for everyone.