虎嗅

"Zihan" is no longer popular; many people in their 20s are becoming "traditional Chinese style actors"

原文:“子涵”不香了,20后扎堆当“古风小生”

Hello everyone, I'm your financial journalist and friend, an economist. Today, we're not talking about candlestick charts or GDP figures, but about a seemingly soft yet actually profound socio-economic phenomenon: Why have the names of babies born in the 2000s suddenly stopped being "Zihan" (a common name in China)?

Behind this change lies a complex web of factors, including Chinese family consumption patterns, social class anxieties, cultural confidence, and the intense competition in education. Let's avoid using jargon and break down this news story in plain language so everyone can understand it easily.

Summary of the Key Points

In short, this article highlights a clear generational shift: Names like "Zihan" and "Zixuan," which were once very popular, are now fading away in favor of names with a more classical and poetic flavor, such as "Qingyue," "Xiuqi," and "Jinyu."

This is not just a matter of aesthetic fatigue; it's also a battle for "cultural capital." Young parents (born in the 1980s and 1990s) choose names with historical or literary origins to convey their family's cultural taste and social status. It also reflects the rise of a national cultural trend and their desire to shape their children's personalities in a way that distinguishes them from the crowd.

A Deeper Look at the "Name Change Trend" from Five Perspectives

1. Aesthetic Distinction: From Popular to Unique

**Plain Language: In the past, parents were afraid their children's names would be too ordinary. Now, they're afraid of names being too common.

Think back: A decade ago, when a teacher called out "Zihan," four children might stand up in the classroom. Parents from the 1980s and 1990s, being the new trendsetters, found names like "Han," "Xuan," "Yu," and "Xuan" to sound modern, easy to pronounce, and meaningful. But as these names became too common, their value diminished. Today's parents, many of whom are only children, are raised with the idea that they are unique. They want their children to be remembered for their names and not to have identical names to others.

2. Education Competition as a Form of Cultural Capital

**Plain Language: Names act as a first impression of a child's educational background before they even start school.

The article mentions the concept of "cultural capital." In today's competitive education landscape, names can signal a family's cultural sophistication. Parents with classical names are seen as more educated and culturally aware, which can give their children an advantage in social interactions and job interviews.

3. National Cultural Confidence

**Plain Language: The younger generation values their own culture more than foreign ones.

Growing up during China's economic boom, they have a strong sense of national pride. They choose names from traditional Chinese literature, such as the "Book of Songs" and "Chu Ci," to reflect this cultural identity.

4. Linguistic Evolution: A Change in Sound Preferences

**Plain Language: People are tired of the soft, nasal sounds of traditional names and are seeking a cleaner, more resonant sound.

Over the past decade, names like "Zihan" and "Xuan" have become overused, leading to a preference for names with clearer, more pronounced sounds that convey a sense of strength and clarity.

5. Name as a Reflection of Personality

**Plain Language: Names can influence a person's personality.

Research from PNAS (the National Academy of Sciences of the United States) suggests that names can affect behavior and even facial features. Parents hope their names will shape their children's character. For example, names like "Xiuqi" (from "The Great Learning") may convey qualities like self-cultivation and integrity.

Each generation's names reflect the fears and aspirations of their parents:

  • 1950s-1970s: A fear of instability, leading to names like "Jianguo" (meaning "build the country").
  • 1980s-1990s: A desire for dignity, leading to names like "Ting" (elegant) and "Lei" (bold).
  • 2000s-2010s: A fear of mediocrity, leading to names like "Zihan" (beautiful).
  • 2020s: A desire for uniqueness and cultural identity, leading to names like "Qingyue" (clear and noble).

Names are not just words; they carry deep meanings and can influence a person's life. They reflect the values and aspirations of their parents and the times they live in.

In conclusion, the shift from "Zihan" to "Xiuqi" is more than just a change in names; it's a reflection of China's society moving from a focus on material wealth to a pursuit of spiritual wealth and cultural identity. For parents, naming is a way to articulate their family values. For us, it's a window into the anxieties, tastes, and ambitions of our generation.

So, the next time you hear a beautiful and uncommon classical name, don't just find it strange—behind it, there's a family's effort to create a foundation for their child's life that is rooted in tradition, soulful, and stylish.