第一财经

High-speed train ticket prices fluctuate before the holiday season: Some sleeper trains see a surge of 500 yuan, while the "business class" fares actually decrease | Holiday economy

原文:高铁票价现节前浮动:有动卧大涨500元,“商务线”反而降价|假日经济

The Truth Behind the “Changing” High-Speed Rail Ticket Prices: It’s Not About Rising Prices, but About Differentiating Prices Based on Customers

Hello everyone, I’m your financial observer. The Mid-Autumn and National Day holidays are approaching, and many people have noticed that high-speed rail tickets seem to have become more expensive again. Some have increased by 50%, while others have actually become cheaper. What’s going on? Is the railway department taking advantage of the holidays to make more money?

Don’t worry; today, we’ll break down this phenomenon in simple terms. Here’s the key conclusion: This is not just a simple price increase; it’s a dynamic pricing strategy based on supply and demand. It’s similar to how supermarkets adjust the prices of fresh goods—during normal times, there are discounts, but during holidays when demand is high, prices go back up or even exceed the regular price.

Next, I’ll explain the reasons behind these price fluctuations from five different perspectives.

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1. Observing the Phenomenon: The Same Train, Different Prices

First, let’s look at the most obvious aspect. If you think high-speed rail ticket prices are fixed and unchangeable, you’re completely wrong.

Our monitoring shows that ticket prices exhibit clear patterns of increases and decreases and variations over time:

  • Some routes are cheaper: For example, the G44 train from Shanghai Hongqiao to Beijing South was priced at 661 yuan on September 18, but by September 24 (the eve of Mid-Autumn), it had dropped to 626 yuan, a savings of 35 yuan. However, on September 30 (the eve of National Day), the price returned to 661 yuan. This suggests that during the Mid-Autumn period, the railway department may have perceived less demand and offered larger discounts to attract business travelers.
  • Some routes are much more expensive: The G898 train from Guangzhou South to Beijing West went from 775 yuan on September 18 to 930 yuan on September 24. Even more significantly, the price for sleeper tickets (which allow passengers to lie down) increased from 950 yuan to 1450 yuan, a 500 yuan increase in just 12 days, representing a 50% rise.
  • Some routes remain stable: Shorter routes or those with more competition, such as the Shanghai-Hangzhou and Guangzhou-Shenzhen high-speed trains, have seen little change in prices.

In simple terms: It’s like a restaurant that offers discounts during off-peak hours but raises prices during weekends when demand is high. High-speed rail prices are now adjusted in real-time based on the day of your travel and the popularity of the route.

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2. Unveiling the Mechanism: Why Can Prices Change Freely?

Many people wonder: Aren’t railways state-owned enterprises? How can they charge prices like taxis based on demand?

This mechanism has been in place for a while and wasn’t introduced this year:

  • Policy Basis: In 2015, the National Development and Reform Commission issued a document allowing railway transport companies to set the prices for first and second-class seats on high-speed trains independently. This means railway companies can decide how much to charge based on market competition, demand, and customer acceptance.
  • Published vs. Actual Prices: There’s a difference between the published price (the maximum or base price) and the actual price you pay. The published price remains constant, but the actual price is a discount on this base price.
  • During off-peak times: To encourage travel, discounts of 20% to 30% are offered.
  • During holidays: When demand exceeds supply, discounts are reduced, sometimes to as little as 15% or even the full price.

In simple terms: It’s like clothing in a store. The tag price might be 1000 yuan, but during holidays, the discount is reduced to 800 yuan. When demand is high, prices go up because of higher costs and increased demand.

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3. Logical Analysis: Why Different Prices for the Same Route?

Why are prices different for the same train on different days? The answer lies in supply and demand:

  • Beijing-Shanghai High-Speed Rail: This route mainly serves business travelers, with relatively stable demand. During Mid-Autumn, although some people travel home, the overall demand isn’t as high as during National Day. Therefore, the railway department offers discounts to fill the seats.
  • Beijing-Guangzhou High-Speed Rail: This is a long-distance route with high demand during National Day. Since tickets are in high demand, the railway department increases prices to compensate for the higher costs and fill the seats.

In simple terms: The Beijing-Shanghai route focuses on business travel, so lower prices are used to attract more passengers. The Beijing-Guangzhou route, with its high demand, sees higher prices to accommodate the demand.

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4. The Implications for Us Ordinary People

This market-based pricing system presents both challenges and opportunities:

  • No more fixed prices: You need to compare prices and plan your travel carefully. The same route can have different prices on different days of the week or at different times of the month.
  • Tip: If your travel schedule is flexible, try to avoid peak days (such as the day before or after the holidays) and check prices a few days in advance. Buying tickets a week in advance can save you money.
  • Popular routes are more expensive, less popular routes are cheaper: Tickets to major cities like Beijing, Shanghai, Guangzhou, and Shenzhen are likely to be more expensive during peak periods. If your budget is limited, consider taking a detour or traveling during off-peak times when discounts are greater.
  • Increasing capacity, but still limited seats: Although more trains are running, popular seats are still in high demand. Buy your tickets early to ensure you get a good spot.

In simple terms: High-speed rail prices are now more flexible, reflecting market conditions. You have to adapt your travel plans accordingly.

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5. Looking to the Future: Long-Term Price Fluctuations

The trend is clear: Dynamic pricing for high-speed rail will become the norm.

  • Marketization is inevitable: Railways need to be profitable, repay debts, and invest in new services. Flexible pricing helps balance revenue and support less profitable routes or technological improvements.
  • Data-Driven Decisions: With more advanced systems, railway companies can predict demand more accurately. In the future, prices may change in real-time, similar to airline tickets.
  • Increased Competition: With other modes of transport (airplanes, buses, and future maglev trains), railways need to compete by adjusting prices. If flights offer significant discounts, high-speed rails may follow suit.

In summary: Future high-speed rail prices will no longer be fixed. They will reflect the combined value of time, location, and demand.

Final Advice for Readers:

  • Don’t complain about price increases; understand that it means fewer discounts.
  • Compare prices and plan your travel carefully to save money.
  • Accept the reality: During peak times, you may have to pay more for greater convenience and certainty. This is part of market dynamics.

I hope this analysis helps you make more informed decisions when buying high-speed rail tickets in the future.