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Commercial Medical Insurance Adopts the Industry's First Unified Model Clauses: Ending the Fragmented Approach, Enhancing Consumer Protection

原文:商业医疗险迎来行业首版统一示范条款:终结“各自为政”,消费者保护再加码

Commercial Medical Insurance Finally Gets Some Clear Rules: Say Goodbye to Confusion and Uncertainty – Your Policy Is Now More Transparent

Hello everyone, I’m your financial journalist friend. Today, we’re talking about something that affects everyone’s wallet and health: commercial medical insurance, which is finally going to have a “uniform set of guidelines.”

If you’ve ever purchased insurance or helped someone in your family do so, you might have experienced this: you’re faced with two medical insurance policies that look similar, but the terms are packed with legal jargon. When you try to compare them, you find that Company A says the waiting period is 30 days, while Company B says it’s 90 days; Company A covers all “reasonable and necessary” expenses, but Company B has a long list of exclusions. In the end, you have to make a decision based on intuition, which can lead to disputes when it comes to claims.

On September 16th, the China Insurance Association (CIA) released a significant draft for public comment, aiming to establish unified standard terms for long-term medical insurance, short-term medical insurance, and “benefit-oriented insurance.” In simple terms, this means that these three types of the most common commercial medical insurances will now have a common “template” and “bottom line.”

This is not just an internal adjustment within the industry; it’s also about making insurance more understandable and accessible to people like you and me. Let me break down what this means in plain language.

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1. Say Goodbye to Jargon and Use a Unified Language

The insurance industry used to operate in a fragmented way, with life insurance companies, property insurance companies, and health insurance companies all selling medical insurance, but each wrote their terms using completely different logic. Some companies liked to use very complicated language, while others hid exemption clauses in obscure places. As a result, consumers faced products from different companies as if they were listening to different dialects and couldn’t make a fair comparison.

The core purpose of these standard terms is to unify the language.

  • Unified Concept Definitions: The terms standardize 24 common concepts, such as “what constitutes the first insurance purchase,” “what are reasonable and necessary medical expenses,” and “what is a confirmed initial diagnosis.” These terms might have different meanings across companies, but now there’s a unified explanation, putting everyone on the same footing.
  • Unified Key Elements: Key indicators like the waiting period (how long after purchase before coverage starts), the deductible (how much you have to pay out of pocket), and the coverage limit (the maximum amount of compensation) are all standardized.

It’s like before when restaurant menus had various formats—some used pinyin, others used secret codes. Now, it’s明确规定 that menu names must be in Chinese, prices must be on the right side, and spiciness levels must be indicated from 1 to 5. You can quickly understand and easily compare which restaurant offers the best value.

2. From “Playing Tricks” to “Competing on Service”

In the past, many insurance companies tried to gain a market advantage by using tricky language in their terms or setting hidden barriers to claims. For example, they would make common exemptions ambiguous or set invisible hurdles for claims. The new regulations cut off this “extensive” development approach.

  • Reducing Exclusions: The draft encourages insurance companies to reduce the number of exclusions. This means companies can no longer arbitrarily add reasons for not covering certain expenses.
  • Standardizing the Claims Process: The terms clearly state what documents need to be submitted for a claim and how long the response time must be. Previously, some companies were slow in processing claims; now, there are strict time limits.
  • Breaking Hospital Restrictions: For emergency and critical illnesses, insurance companies are encouraged to allow patients to seek treatment at hospitals outside the agreed-upon network. This is more customer-friendly, as life-saving care shouldn’t be limited by which hospitals are included.

Industry expert Long Ge put it well: This shift is from “playing tricks” to “competing on genuine protection and service.” Insurance companies that want to make money in the future will have to focus on providing good service and adequate coverage, not on exploiting loopholes in the terms. This is a real benefit for consumers.

3. Understanding the Coverage Plan Like Reading a Phone Specification

One of the most frustrating things about insurance terms is their length—dozens of pages of tiny text. The new standard terms make a practical innovation by requiring a “coverage plan” to be a mandatory and visually accessible part of the policy.

Imagine buying medical insurance in the future; in addition to the long legal text, you’ll get a clear table that lists:

  • What’s the coverage amount?
  • What’s the deductible?
  • What’s the reimbursement ratio?
  • Which medications are covered? Which hospitals can be used?

This table is standardized, and all companies must follow this format. You won’t have to flip through pages of terms to find the details; with just one glance, you can get the essential information. This greatly reduces the barrier to understanding and allows you to choose insurance just like you would choose a phone: by checking specifications, comparing prices, and selecting a brand.

4. Short-Term Insurance Doesn’t Guarantee Renewal, Long-Term Insurance Has Clear Pricing Rules

Medical insurance is divided into short-term (one-year) and long-term (multi-year) types, each with different risks and consumer concerns. The new regulations address these separately:

  • Short-Term Medical Insurance (e.g., million-dollar insurance): The new regulations clearly state that renewal is not guaranteed. This means insurance companies can adjust prices or even stop selling the product after one year. Many consumers thought they could renew indefinitely as long as they were healthy, but now it’s clearly stated, avoiding misunderstandings. This also reminds consumers that short-term insurance focuses more on current cost-effectiveness and stability, so they need to consider the company’s financial strength.
  • Long-Term Medical Insurance (rate-adjustable): These policies usually offer longer coverage (e.g., 20 years or for life), but the premiums may increase with age or medical costs. The new regulations clarify the conditions, timing, limits, and process for rate adjustments.
  • No Arbitrary Price Increases: Insurance companies can’t raise prices at will; they must meet specific conditions (e.g., a significant increase in medical costs).
  • Limited Price Increases: Price increases can’t be sudden; they must be communicated to consumers in advance with reasons explained.

This gives long-term insurance consumers some peace of mind, knowing that future price changes will follow established rules, not the company’s discretion.

5. The “Special Medications List” Is Coming, but There’s Still Uncertainty

The most expensive and problematic part of medical insurance often involves “special medications,” such as cancer-targeted drugs and CAR-T therapies. Previously, each company had its own list of special medications, with differences in coverage. The draft stipulates that insurance companies’ lists must include the “Commercial Health Insurance Medication Coverage List” published by the CIA. This means the CIA will release an official list of basic special medications that all companies must cover. This sets a minimum standard for special medication coverage.

However, there’s still uncertainty: How will this CIA list relate to the “commercial insurance innovation drug list” currently managed by the national medical insurance department? Will there be overlap or differences? If the CIA list is broader, it will provide broader coverage. If they complement each other, it could create a complete system of “medical insurance + commercial insurance.” This is still pending, but having a unified list is a step forward, ending the previous situation where special medication coverage varied from company to company.

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Summary: What Does This Mean for You and Me?

The introduction of these standard terms for commercial medical insurance is not just a simple change in wording; it’s a fundamental reorganization of the industry’s logic.

  • For you (consumers):
  • It’s now understandable: The terminology is standardized, and the information is presented in a clear table, eliminating confusion.
  • You can make informed comparisons: Different products have a common basis for comparison, making choices more rational.
  • You’re more assured: Exclusion clauses are standardized, the claims process is more transparent, and there are rules for renewal and price adjustments, reducing future uncertainties.
  • For the industry:
  • A shakeup is coming: Companies that rely on tricky terms and low-price strategies will face reduced competitiveness.
  • Quality improvement: The industry will shift from focusing on scale to quality, with companies that focus on genuine protection and service standing out.

One final note: This is still just a draft for public comment, and the final version may change. But the direction is clear: to return insurance to its essence of providing protection and make the terms more accessible. I recommend you pay attention to the final official terms and carefully review the new coverage plan and exclusion clauses when purchasing or renewing your medical insurance. After all, only by understanding the terms can you make the right choice, and only by making the right choice can you get the compensation you deserve.