虎嗅

"Guiding the appreciation of the RMB is an effective means to stimulate domestic demand"

原文:引导人民币升值是刺激内需的有效手段

Hello! I'm your financial news analysis assistant. This article, written by "Canghai Yitu Dog," attempts to explain a phenomenon that confuses many people: Why does it feel like there are significant external challenges (such as rising oil prices and U.S. interest rate hikes), and despite domestic policies being in place, consumer spending (as reflected in retail sales data) still seems sluggish?

The author's core argument is quite insightful: The appreciation of the RMB is not just about the exchange rate; it serves as a buffer for the country to hedge against external shocks and protect the domestic economy. The article also delves into the inherent contradictions of the "export-oriented strategy" and points out that we are in a period of transition from relying on borrowing to boost exports to focusing on quality and consumer spending.

I will break down this article into five key points to explain in simpler language:

1. The RMB Appreciation of 4%: Not for Show, but as a Painkiller

First, we need to understand why the RMB has appreciated by 4% this year (from over 6.70 to below 6.70, referring to the CNH exchange rate). Appreciation usually means the currency becomes less valuable, but in this context, it indicates an increase in the RMB's purchasing power relative to other currencies, which can help reduce the cost of imports and alleviate inflationary pressures. *Note: Strictly speaking, RMB appreciation means the exchange rate number gets smaller, such as from 7.0 to 6.7. The article mentions "breaking through the 6.70 mark" and an annual appreciation of 4%, suggesting that a stronger RMB reduces import costs.*

In simple terms:

Imagine your wallet (the domestic economy) facing two major problems:

1. Double-digit oil prices: It's like your daily commute cost has doubled because of higher oil prices, leaving you with less money for other expenses.

2. High U.S. interest rates: The yield on two-year U.S. Treasury bonds has risen to 4.74%, making it more attractive for global funds to invest in the U.S., putting pressure on domestic borrowing costs.

These factors are like a heavy burden on the economy, making it difficult for people to spend. The 4% appreciation of the RMB acts as a buffer:

  • It makes imported goods cheaper in terms of the RMB, offsetting some of the increased costs.
  • It stabilizes market expectations and prevents a large outflow of capital.

2. Why Has the Real Estate Market Stabilized, but People Still Aren't Spending?

Many wonder why, despite government efforts to stimulate consumption, supermarkets and shopping malls remain quiet, while housing prices in cities like Shanghai are rising. The author explains that this year's consumer policies have a specific order: stabilize the real estate market first, then boost consumption.

In simple terms:

It's like fixing a leaking roof in your house before hosting a party. You need to stabilize the real estate market first to create a healthy economic environment for spending.

  • How to stabilize the real estate market?
  • By allowing the RMB to appreciate, it draws in overseas investment and increases domestic liquidity.
  • By keeping interest rates low (for example, the one-year deposit rate was around 1.49% this year), buying a house in a major city (like Shanghai) becomes more profitable than saving money.
  • Result: Investors find it more worthwhile to buy property, which supports housing prices (Shanghai's housing market has been rising for seven months).

3. The Impossible Triangle of the Export-Oriented Strategy

This is the most profound part of the article. The author compares the export-oriented strategy to a "price war" waged by large internet companies:

In simple terms:

  • In the past (the aggressive phase):

Local governments borrowed heavily to fund infrastructure and real estate projects and sold goods abroad at low prices.

  • Costs: This led to high personal and government debts.
  • Benefits: Increased export volume and GDP growth.
  • Problem: This was a form of "tax discrimination," with the international market enjoying lower taxes while the domestic market bore the burden.
  • The current dilemma:

We can no longer afford to borrow excessively (due to high debt levels, similar to Japan's situation). We are in an "impossible triangle," where we can only achieve two of the following:

1. Increase export volume

2. Reduce macro leverage

3. Boost domestic demand

If we reduce leverage, we may lose export volume. If we maintain exports, we might have to sacrifice domestic demand. If we focus on domestic demand, we need to reduce inefficient exports.

4. The Country is "Correcting the Course": Moving from Borrowing to a Quality-Based Economy

Since the old model is no longer viable, the government is systematically making changes:

  • Fiscal and tax reforms: Adjusting export tax policies and strengthening tax regulation on personal investments.
  • Financial reforms: The central bank is emphasizing quality over quantity in lending.
  • Real estate reforms: The focus is on housing as a place for living, not just a financing tool.

In simple terms:

The government is moving away from relying on borrowing to promote growth and is replacing it with a more sustainable model that focuses on quality and domestic consumption.

5. Looking to the Future: Focus on Prices, Not Just Government Spending

The author advises people to pay attention to exchange rate trends and international oil prices, as these indicators are more relevant to their financial well-being than just GDP growth:

  • Don't expect government stimulus: Don't expect large-scale cash grants or major infrastructure projects to boost consumption.
  • Exchange rate and oil prices: A continued moderate appreciation of the RMB and lower international oil prices will improve domestic purchasing power.
  • Structural changes: Future growth will come from reducing inefficiencies and supporting competitive industries and consumer spending.

In summary:

The current sluggishness is a result of the transition to a new economic model. The country is replacing short-term growth driven by borrowing with a more sustainable and balanced approach. Although the process may be challenging, as long as external pressures don't worsen and the RMB remains strong, the effects of these policies will eventually become evident.

Advice for the public:

  • Be patient: Don't be too pessimistic about short-term consumer data; it's part of a structural adjustment.
  • Monitor indicators: Pay attention to the RMB exchange rate and international oil prices.
  • Adapt to a new reality: Expect a shift from high growth and high leverage to moderate growth and a focus on quality of life.