虎嗅

"After Qianfan 18 Star, commercial aerospace industry focuses on delivering products"

原文:千帆18星之后,商业航天开始拼交货

Two Rockets Launched in 16 Hours, 18 Satellites Sent into Orbit: China's Private Aerospace Industry is Facing a Crucial Test

Hello everyone, I'm your financial journalist friend.

Recently, something significant happened in China's commercial aerospace sector, but many people may not have fully understood the implications behind it. In simple terms: in less than 16 hours, two different private rocket companies successfully sent 18 satellites into orbit, just like delivering food orders.

That sounds impressive, right? But behind this lies a major turning point for the industry: China's private aerospace has moved from the critical stage of just proving its capability to the industrialization phase, where rockets can be produced in large quantities, much like cars.

Today, I'll break down this news in plain language, explaining what's really happening and what it means for us as individuals, investors, and the future of the industry.

---

From "Craftsmanship Workshops" to "Assembly Lines": Changing Orders, Changing Strategies

What was the biggest challenge for private rocket companies in the past? Lack of orders.

Building a rocket costs hundreds of millions and takes several years to develop. But who would buy them? Initially, it was mainly the government for remote sensing satellites, experimental satellites, or small constellations. These orders were sporadic, maybe just a few per year, making it impossible for companies to achieve mass production. It's like opening a high-end custom suit shop that only gets two orders a year; the costs of materials, labor, and rent would result in huge losses per order.

Now, things have changed.

The "Qianfan Constellation" mentioned in the news is a huge customer. They don't buy a single rocket; they buy transportation capacity.

  • Previously: If I wanted to launch a special satellite, you had to build a custom rocket for me.
  • Now: I want to launch 94 satellites in 7 flights, 10 or 18 at a time. You provide a standard product, and we pay by kilogram.

This is like shifting from high-end customization to fast fashion. Qianfan Constellation has specified clear requirements and price limits (e.g., 50,000 yuan per kilogram). Such continuous, predictable, and large-scale orders are what experts call the most attractive.

Why are they so attractive?

Because they give rocket companies the first glimpse of the potential for scale economies. Only with stable orders can they move from manually crafting components to mass-producing them with machines. Only with mass production can fixed costs (buildings, equipment) be spread out, reducing overall costs.

In short: Before, it was "companies looking for customers with rockets"; now, it's "customers with large orders looking for rockets." This marks the beginning of a new phase of massive satellite deployment in China's private aerospace industry.

---

The Math: Profitable, but on Thin Ice

Many people see the per-launch revenue of 140 to 240 million yuan and think, "That's profitable!" But let's do the math carefully.

Lanjian Aerospace's Zhuque-2 has a launch cost of about 130 million yuan, and Zhongke Yuhang's Yinguang-1 has a cost of about 100 million yuan.

  • Revenue: Let's assume 150 million yuan (the middle value).
  • Cost: Let's assume 120 million yuan (the middle value).
  • Profit: 30 million yuan?

It seems profitable, but remember, this is just for **one launch.*

1. High upfront investment: Developing a rocket can cost billions. The 30 million yuan in profit is barely enough to cover the research and development costs.

2. Discounts are common: Actual transaction prices are often lower.

3. Lack of scale: Production volumes are still low, and many components are custom-made, so suppliers don't offer discounts.

So, the current situation is: We've reached the point where we're not losing money, but we're still far from steady profits.

Why do companies continue to do this? The prerequisite for survival is to start operating.

If they don't take on these large orders, their production lines sit idle, and fixed costs are wasted. With large orders, although the profit per launch is small, it can drive down supply chain costs. It's like smartphone manufacturers; they might not make a profit in the early stages, but they need to increase sales volume to reduce costs and gain market share.

In short: Private rocket companies are not making money from launches; they're aiming for the long-term cost advantages that come with scale.

---

The Short-Sightedness of Capital vs. The Long-Term Challenges of Engineering

There's a hidden but critical contradiction: The clock of capital is 7 years, while the clock of engineering is 10 years.

  • Capital's logic: Investors want returns in 3-5 years, with an exit strategy (IPO or merger) within 7 years. They evaluate companies based on how many launches they make this year, next year, and when they plan to go public.
  • Engineering's logic: Rocket development is a complex process that takes 10 years, from research to stable operations and then to mass production and cost reduction. Especially reliability requires extensive flight data.

The conflict lies here: When investors pressure companies to deliver quickly or go public, companies have to balance timely delivery with **quality control.*

  • Slacking on quality control to meet deadlines can lead to accidents.
  • Slowing down for better quality can strain cash flow or miss launch windows.

The news mentions that 2026 will be a boom year for commercial aerospace IPOs. This means many private rocket companies will face pressure to go public.

  • Launch windows are constrained by orbital and production schedules; missing one launch can affect everything.
  • Capital timelines are constrained by fund durations; missing a funding round can be fatal for a company.

This mismatch between the two timelines is the biggest challenge for private aerospace. Companies must race against both technology and time.

In short: It's a race between mission-driven innovation (for national satellite constellations) and industrialization KPIs (for company profitability). They need to achieve what would normally take ten years in just a short period.

---

Changing Game Rules: From "Flying" to "On Time, Affordable, Reliable"

In the past, the standard for a successful rocket was simply **orbit insertion.*

Now, for a company like Qianfan Constellation, success means reliability at the right time.

Imagine operating a global internet network where satellites are the nodes. If a rocket misses a launch due to testing, it affects the production, transportation, and deployment of dozens of satellites. This chain reaction is unacceptable.

So, new competitive factors have emerged:

1. Multi-satellite compatibility: Instead of launching one satellite, they now launch 10 or 18 at a time. This increases complexity in coordination and reliability.

2. Launch permit efficiency: If they launch dozens of satellites a year, the approval process must be streamlined; otherwise, production will halt.

3. Predictability: Customers want **guaranteed launch dates and prices.*

In short: The competition has shifted from "can it fly" to "can it provide reliable, on-time, and affordable services?" This requires strong engineering management and supply chain integration.

---

The Ultimate Elimination Race: The Entry of the "National Teams"

Finally, let's look at the harsh reality: Even the best opportunities are a competitive battlefield.

  • Demand may not last as long as expected: Many think there will always be a demand for satellites, but SpaceX has shown that future satellites will be larger and more powerful. This means fewer small satellites will be needed.
  • If satellites get bigger: Rockets need larger fairings and higher capacity, potentially reducing the number of launches.
  • National teams are entering the game: China's Long March 12B and Long March 10B have significant advantages in reliability and cost.**

How can private companies survive?

They must focus on costs and flexibility:

  • Costs: Use more advanced technologies (e.g., liquid oxygen and methane) to reduce costs below those of national teams.
  • Differentiation: For example, integrating communication, navigation, and remote sensing to provide tailored solutions for specific industries.

In short: Only those companies that can achieve low costs, high reliability, and high frequency of launches while finding unique applications will survive in this market.

---

Conclusion

These two rocket launches in 16 hours are more than just a technical achievement; they mark the beginning of the industrialization era for China's private aerospace industry.

For us, this means cheaper satellite internet services, more precise agricultural monitoring, and more efficient logistics.

For investors, it's a high-risk, high-return field, but the barriers are rising. It's no longer about selling ideas; it's about delivering, controlling costs, and being efficient.

China's private aerospace is transitioning from romantic technological exploration to brutal commercial reality.

Those who can persist in this long race will shape the future of the space economy.