虎嗅

From a plummet from 9.1 to 6.6, a once-great series has come to an unsatisfactory end.

原文:从9.1狂跌到6.6,一代神剧烂尾了

Summary of Key Points

The series "Black Cloak" plummeted in ratings from 9.1 to 6.6 due to a poor ending. Despite its declining quality, it became a hot topic on social media. Focusing on the theme of "overcoming British dominance," it criticizes media manipulation and the alienation of capitalism. However, the writers abandoned in-depth storytelling in favor of relying on memes and sensational plot elements, resulting in a fleeting success in the digital age. It serves as a mirror reflecting reality but loses its timeless value because it is too closely tied to current trends.

1. From Depth to Memes: The Core of the Failed Ending Lies in Poor Narrative

Initially, "Black Cloak" had depth; it went beyond simply criticizing "hero myths" by revealing that superheroes are merely products created by corporations like Ward Corporation, where their personalities and rescue missions serve as profit-making tools. The character Zuo Guo Ren (Motherland Man) represents a tragic figure: a manufactured monster yearning for love but never fulfilled, which resonated with viewers. However, the writers became lazy later on, turning him into a one-dimensional villain who relied on clichéd tropes—killing opponents, crying, and reciting popular phrases—without considering the character's logic. This approach was akin to writing a essay by stuffing in eye-catching sentences without regard for context, providing entertainment but stripping the story of its soul.

2. The Distinction from Other Anti-Superhero Films

Unlike other anti-superhero movies like "The Watchers" and "Joker," which explore personal choices (whether heroes or villains), "Black Cloak" emphasizes that superheroes are not individuals but products of a system. Ward Corporation embodies this system, treating them as mere cogs in a profit-making machine. This could have been a groundbreaking perspective, but the plot later reverted to clichéd themes of fighting villains without challenging the underlying structure. It's like complaining about company overtime without criticizing the corporate system itself.

3. Media as Reality: The Fiction Reflects Real Life

The show portrays how media manipulates perception: Ward Corporation presents superheroes in a positive light, and the audience believes it when Zuo Guo Ren claims to be a murderer in private; Stormy Weather is portrayed as a feminist despite her Nazi background. This illustrates how media-created "reality" often supersedes truth. Off-screen, the series' popularity relies on memes and stickers on social media, showing that quality is secondary to visibility.

4. Ward Corporation: A Living Embodiment of Capitalism

Ward Corporation embodies the essence of capitalism:

  • Commodification of Everything: Superheroes are commodities, their personalities brands, and fans represent market shares.
  • Shifting Blame: The company avoids responsibility for the consequences of its actions (e.g., pollution from its factories).
  • An Invincible System: Even after the heroes eliminate numerous superheroes, Ward Corporation continues to profit. This reflects how capitalism is self-perpetuating: it's a mechanism for generating revenue.

The former CEO's statement, "You can't defeat capitalism," hits home: even if Zuo Guo Ren dies, there will be sequels like "Ward Rising," indicating that capital always finds new ways to make money.

5. The Fate of Fading Popularity

"Black Cloak's" problem lies in its timeliness; it closely follows current trends (populism, AI fraud, podcast culture), which may seem novel now but will become obsolete soon. Great works like "Breaking Bad" have lasting significance, while "Black Cloak" remains a fleeting snapshot of the present. Its satire of capital alienation ultimately backfires as it becomes a tool for capital to generate revenue through its IP and memes. Its downfall is a consequence of being too closely tied to reality.

**In conclusion, "Black Cloak" serves as a mirror reflecting the absurdities of our digital age, but by relying on these fleeting trends, it becomes one of them itself—a fate that is inevitable for works that are too closely aligned with current events.