第一财经

How Does Delong Use AI to Redefine the Intelligence and Emotionality of Services, When the “Magic Lamp” Becomes the Hotel’s “Brain”?

原文:当“神灯”成为酒店“大脑”,德胧如何用AI重塑服务的智商与情商?

Summary of Key Points

The “Divine Lamp” AI system developed by Delong Group is not just a simple hotel customer service tool; it’s a “superbrain” that can think. By understanding guests’ emotions, proactively assessing their needs, and efficiently allocating resources, it addresses common issues in traditional hotel services such as slow response times to emergencies at night, inefficient processes, and cold, impersonal service. Additionally, the system has redefined the hotel lobby space (removing physical counters and replacing them with social areas), freeing employees from tedious tasks and bringing a more human touch to the service experience. The ultimate goal is to achieve a seamless technology that enhances the overall customer experience.

Detailed Analysis

1. Emergency Response at Night: Why is the Divine Lamp More Reliable than Humans?

In traditional hotels, guests dealing with emergencies at night (such as cuts, children vomiting, or power outages) have to find a phone, call the front desk, and go through multiple departments before help arrives. However, the Divine Lamp is different:

  • Example 1: A guest in Nanjing asked for a bandage; the lamp immediately recognized the urgency in the request, advised using a towel to apply pressure to the wound, and notified the on-duty manager to bring a first aid kit, all within 22 seconds.
  • Example 2: A child in Beihai vomited; the lamp not only sent someone to clean up but also reassured the guest that help was available whenever needed.
  • Example 3: An electrical issue occurred in a Nanjing room; the lamp immediately contacted the nearest and available engineer, completing the task within one minute.

Key Point: The Divine Lamp doesn’t just mechanically execute commands; it can understand emotions (such as anxiety or urgency) and resolves problems directly, making it much faster and more considerate than traditional methods.

2. The Hotel Lobby Has Changed: From a “Queuing Station” to a Warm Social Area

Previously, the hotel lobby was a place for guests to complete formalities before checking in. With the Divine Lamp:

  • Physical counters have been replaced with comfortable reception areas and social spaces.
  • Employees use mobile devices to assist guests, completing check-ins in as little as 60 seconds without being confined to the counter.
  • The lobby is no longer just a place to pass through; it has become a space where guests are willing to stay and chat.

Behind the Logic: The Divine Lamp digitizes the check-in process, eliminating queues and unnecessary procedures, thus creating a more interactive and human-friendly environment.

3. The Three “Superpowers” of the Divine Lamp: What Makes It So Advanced?

The Divine Lamp’s effectiveness stems from three core capabilities:

  • Superpower 1: Understanding Emotions, Not Just Passing on Messages: While traditional AI responds with generic phrases like “Okay, order placed,” the Divine Lamp can detect emotions in the voice (e.g., a parent’s panic when their child is sick) and provide both assistance and comfort.
  • Superpower 2: Proactive Decision-Making, Skipping Redundant Steps: Traditional hotels require multiple parties to handle issues (front desk to engineering department), but the Divine Lamp uses backend algorithms to find the nearest available staff member, eliminating unnecessary delays.
  • Superpower 3: Seamless Technology, Focusing on Human Interaction: 97% of routine tasks (such as bringing water or adding blankets) are handled automatically. Employees can focus on providing personalized attention and solving more emotionally demanding issues.

4. Has AI Made Service Warmer?

Many worry that AI will lead to automated hotels without human interaction. However, the Divine Lamp’s impact shows the opposite:

  • Time spent on non-face-to-face tasks has decreased by 64%.
  • Employee satisfaction has increased by 22%.
  • The overall quality of service has improved: Employees can engage with guests more directly, focusing on providing genuine care (e.g., comforting sick children or helping elderly guests with luggage).

Conclusion: The Divine Lamp doesn’t replace humans; it frees them to focus on delivering warmer, more personalized services.

5. The Ultimate Goal of Technology: To Return Service to Its Essence

The true power of the Divine Lamp lies in its ability to enhance the customer experience without being noticed. It makes check-ins and other tasks seamless, but in times of emergencies, it exceeds expectations by providing timely and compassionate assistance.

As the news article says, “Technology is not meant to replace humans; it’s about eliminating the inefficiencies and discomforts of traditional communication methods, making services more humanistic.”

Final Conclusion

The introduction of the Divine Lamp has transformed hotel services from being process-driven to being people-driven. Technology handles the mundane tasks, while employees focus on providing genuine care and warmth. This is the true potential of AI in the service industry.