Summary of the Core Content
Hyrox is a German-inspired exercise program that combines running with functional training (an 8-kilometer run divided into eight segments, each followed by activities such as using snowboards or pushing sleds). Since its introduction to China in 2024, it has become an instant sensation: the registration for the Shanghai event was sold out in just 10 minutes, scalpers have driven up ticket prices significantly, and the number of partner gyms has increased from a dozen to 500. The activity has been labeled as "the new ordeal for the middle class" and described as a "high-end version of suffering." Its popularity stems not only from the exercise itself but also from tapping into the psychology of urbanites who are willing to pay to experience physical discomfort. In an era when daily energy is often depleted, this intense workout provides a real sense of exertion with no room for compromise. Additionally, its seemingly upscale format actually mimics everyday tasks (e.g., pushing a sled is similar to moving cement on a construction site), creating a contrast that makes it both intriguing and relatable.
Why Is Hyrox Called the "New Ordeal for the Middle Class?"
This label is not without basis; cost plays a significant role. The registration fee for one event is over 600 yuan, the official photo after completing the race costs 200 yuan, hiring a photographer costs 300-900 yuan, and even watching the event requires spending several dozen yuan. These expenses may not be affordable for ordinary workers, but for the middle class, they represent the threshold for "refined consumption." However, the author, who identifies as part of the "lower-tier market," also participated in the activity, suggesting that this label might be somewhat imposed. After all, anyone can afford to experience discomfort, but it's the middle class that is often targeted.
Ironically, while the activities seem luxurious, they are actually adaptations of everyday tasks: pushing a sled is like moving a cement truck on a construction site, and performing other exercises resembles routine labor. This juxtaposition makes Hyrox both controversial and engaging.
How Fast Has Hyrox Become Popular in China?
Its rise has been meteoric:
- Beijing event in November 2024: Less than 2,000 participants.
- Shanghai event a year and a half later: Over 10,000 participants; early-bird tickets were sold out in 10 minutes, and spectator tickets were scalped to six to seven times their original price.
- Number of partner gyms: Increased from a dozen to 500, with chains like Super猩猩 and Pure Fitness offering Hyrox classes (around 100 yuan per session).
- Social media attention: The related TikTok videos have received nearly 500 million views, with celebrities such as Wang Shi (75 years old and still competing in the event) and Jiang Sida, Guan Zhibin, endorsing the activity.
Even the creators themselves were surprised by the rapid growth. Despite the physical challenges, people seem to enjoy the excitement.
Why Do People Pay to Experience Discomfort?
The author's insight is insightful: we don't really enjoy the individual activities; rather, we crave that feeling of being forced to push our limits. In daily life, our energy is often drained by work (sitting in offices, ordering takeout), and there are always options to quit if we don't want to continue. However, during a Hyrox event, with music, a supportive atmosphere, and peers watching, it's difficult to back out. The heart rate soars, muscles tremble, and you have no choice but to push through. This sense of "no escape" is incredibly valuable—our bodies are usually seen as tools, but during a Hyrox session, they become a source of connection and a reminder that we are still alive.
Want to Try Hyrox? Don't Rush!
The author offers practical advice based on his own experiences: The first class left him exhausted; after training his legs, he could barely stand after the next session. Here are some tips:
1. Start with offline classes: Experience the activities without the pressure of competition, learn how to use your strength and control your pace to avoid improper form that could lead to injury.
2. Don't be led by impulse: The competitive atmosphere might make you push too hard, and rehabilitation can be expensive if you get injured (no matter how impressive the event photos look, it's better to avoid pain).
3. Exercise scientifically: Don't overexert yourself for the sake of "sportsmanship"; we're there to relieve stress, not to incur new injuries.
The Behind-the-Scenes Reason for Hyrox's Popularity
Hyrox is just the latest example of a trend among the middle class. Previous activities like cycling, frisbee, and flag football have also gained popularity among this group. Its success reflects a desire for a sense of authenticity in a world dominated by virtual communication and fragmented lifestyles. People want a physical confirmation that they can still make an effort, even if it means paying to experience discomfort.
Conclusion
The popularity of Hyrox is a reflection of the times. It's not the first, nor will it be the last exercise trend embraced by the middle class. Its appeal lies in the need for a tangible connection in a digital world. As for the label of "new ordeal for the middle class," it's more a marketing gimmick. After all, everyone needs a way to express themselves, whether they consider themselves part of the middle class or not.
(P.S. The author's comment about practicing his legs the night before the event and resulting in failure is all too relatable—it’s so honest!)