虎嗅

Who is “hurrying the shrimp” onto the vehicle?

原文:谁在“赶虾”上车?

Summary of Key Points

At the beginning of 2026, the open-source AI agent framework OpenClaw suddenly became a sensation. Two months later, at the Beijing Auto Show, automakers and suppliers collectively launched products based on this technology, moving at a much faster pace than the traditional automotive industry. However, these products generally suffered from issues such as response delays and limited use cases, sparking debates about whether this was a technological revolution or merely a trend-following strategy. The article focuses on four main aspects: the underlying reasons for automakers' rush to adopt this technology, the changes in user interaction brought by AI agents, the debate over technical approaches (cloud-based vs. on-device), and the practical challenges from prototypes to mass production. It concludes that this trend is a mix of industrial exploration and marketing anxiety, and successful implementation will require a long-term effort.

1. Automakers' Rush to Adopt OpenClaw: Not Just Following the Trend, but Avoiding the Label of "Lacking Technology"

Why did products based on OpenClaw suddenly appear at every auto show within just two months? The core reason is the anxiety about their perceived lack of technological sophistication in the automotive industry. In the past, automakers differentiated themselves with traditional components like engines, transmissions, and chassis. With electrification, these differences have diminished, leaving domestic brands in need of new ways to showcase their technological prowess. OpenClaw fits this need perfectly as it represents something novel and cutting-edge, allowing them to position themselves as leaders in the field of intelligence.

The timing of the auto shows was also crucial: automakers usually plan their events three to four months in advance, and OpenClaw's rise at the beginning of 2026 allowed them to incorporate this technology into their displays. Even if the products were not fully polished, they still had to be showcased, as being labeled as "not tech-savvy" would be detrimental to their reputation. In industry terms, "all competitors are accelerating; stopping means falling behind."

2. The Real Changes Brought by OpenClaw: A Shift from Command-Based to Proactive Interaction

Putting aside marketing rhetoric, the real impact of OpenClaw lies in a shift in the user interaction paradigm:

  • From command-based to goal-oriented: Instead of explicitly telling the AI to turn on an air purifier, you can simply say "The car smells bad," and it will decide whether to activate the purifier or switch to internal/external ventilation.
  • From passive response to proactive awareness: The system can use cameras and sensors to detect your fatigue or external conditions and remind you (e.g., "You seem tired; do you need a break?")
  • Breaking interaction boundaries: You can ask the AI to book a restaurant for a meeting with friends, and it will handle all the details (calling, sending messages, etc.). This simplifies tasks that previously required multiple app interactions.

It's important to note that OpenClaw doesn't create new user needs; it merely makes existing functions more convenient.

3. The Battle for User Control: Cloud vs. On-Device

The adoption of OpenClaw by automakers is also a battle over technical approaches and commercial interests:

  • Cloud-based approach: Internet companies want to host the AI processing on their servers, offering greater computing power but at a higher cost, with potential privacy concerns (data stored on external servers).
  • On-device approach: Companies like Horizon use in-car chips for faster responses and better privacy, though this requires more powerful hardware (e.g., Snapdragon 8295 or higher).

The core issue is who will control the user experience. If users pay for the AI services, the provider will have access to their data and the ability to charge continuously. Automakers fear losing control to internet companies, while these companies aim to leverage their cloud advantages. Ultimately, it will be the customers who decide through their behavior.

4. The Road from Prototypes to Mass Production: Three Major Barriers

While the demos at auto shows were impressive, there are many practical hurdles before these technologies can be widely adopted:

  • Security: AI systems are vulnerable to attacks (e.g., the "Claw Havoc" incident in early 2026), and cars are safety-critical. Functions related to vehicle control must be thoroughly tested.
  • Costs: Using cloud services incurs additional costs, while upgrading to more expensive hardware or purchasing external AI modules adds to expenses.
  • User experience: Current prototypes have slow response times (3-5 seconds), and cross-platform integration (e.g., controlling home appliances) is still in the concept stage.
  • User acceptance: Many users are unsure about the value of these technologies, questioning whether they truly offer additional benefits.

Industry experts warn that OpenClaw is still in its early stages, and it might be surpassed by new developments before reaching a mature version. Successful implementation requires addressing these challenges patiently rather than relying on short-term trends.

In Conclusion

The integration of AI into cars is an inevitable direction for automation, but we are currently in a phase of trial and error. Whether this technology will take hold depends on companies' ability to overcome security, cost, and user experience issues, rather than simply capitalizing on current popularity.