虎嗅

Build a safety net and navigate away from the dangerous shoals of globalization.

原文:筑牢安全线,驶离全球化险滩

Summary of Key Points

Chinese companies have expanded overseas to the extent that there are now 50,000 enterprises operating abroad, with their foreign investments ranking among the highest in the world. However, the current turbulent geopolitical landscape (conflicts, sanctions, and censorship) has turned what were once stable markets into "fields for risk testing." The logic of corporate globalization has shifted from "pursuing efficiency" to "prioritizing safety." Companies now face five major risks: geopolitics, financing and settlement issues, supply chains, secondary sanctions, and asset preservation. To mitigate these risks, they need to implement four strategic measures: conducting thorough investigations, using financial instruments for hedging, maintaining supply chain redundancy, and establishing dynamic early warning systems.

Why is it "more difficult" to expand overseas now? — The shift from "efficiency first" to "safety first"

In the past, companies went global to "make more money"—for example, by setting up factories in low-cost countries or entering new markets. But the international environment has changed: geopolitical conflicts (such as those in Russia and Ukraine, and the Red Sea crisis) and power struggles among major nations (e.g., Europe and the US imposing restrictions on Chinese industries) have raised safety to the top priority. For instance, a company might previously consider investing in a country with a large market, but now it would need to ask questions like: "Could this country suddenly go to war? Could Europe or the US impose sanctions on me? Can I get my money back?" The traditional approach of dealing with risks as they arise is no longer sufficient; a proactive "defense network" must be established in advance.

The five major hurdles companies face when going global — Each risk represents a real financial loss

1. Geopolitical risks: "Allying" or facing censorship can prevent business operations from continuing

These are not abstract political struggles but have concrete consequences. For example, conflicts in the Democratic Republic of Congo have led to the shutdown of Chinese-owned mines, and changes in Ecuador's government have resulted in disputes over hydroelectric power plants. The most frightening aspect is the unpredictability of these situations: a multi-billion-dollar project could be ruined due to a conflict or sudden policy change, requiring significant expenses for security measures and legal fees, or even forcing the company to withdraw from the market.

2. Financing and settlement risks: The embarrassment of "making money but not being able to get it back"

Companies may encounter situations where governments fail to pay for projects (as in Cameroon), new governments cut spending (as in Argentina), or local currencies depreciate rapidly (as in Egypt), making it impossible to convert earnings into dollars. Common issues include government defaults, currency devaluation, and funds getting trapped locally.

3. Supply chain risks: Goods may not be delivered, or they could be detained

The Red Sea crisis has forced ships to take detours, and Tesla's factory in Germany had to stop production due to a lack of parts. The US has also detained Chinese photovoltaic components under claims of "forced labor," causing delays for downstream power plants. Companies must either pay penalties for breaching supply chain agreements or face soaring costs (due to additional shipping and storage fees).

4. Secondary sanctions: The deadly impact of US "long-arm jurisdiction"

US sanctions can be extremely detrimental. For instance, Huawei was cut off from chip supplies, and TikTok was threatened with bans unless it complied with US regulations. Russian banks were removed from SWIFT, affecting even third-country companies that do business with Russia. The consequences include immediate account freezes, global business disruptions, and in some cases, the arrest of company executives.

5. Asset preservation risks: Losing both assets and personnel in times of war

During conflicts, Chinese companies have had to evacuate their staff from countries like Iraq, leaving behind equipment that was damaged or stolen. In Sudan, construction machinery and warehouses were looted, and ships in the Red Sea were attacked by missiles. The challenge is that heavy assets (such as equipment and factories) are difficult to relocate, and insurance does not cover such losses.

How to build a strong defense strategy — Four practical measures

1. Establishing firewalls: Isolate risks to prevent them from affecting the parent company

  • Avoid using the parent company to sign contracts in high-risk areas; instead, set up separate subsidiaries (SPVs) in neutral countries. If something goes wrong, these subsidiaries can be disposed of without impacting the parent company.
  • Thoroughly investigate potential partners to ensure they are not associated with sanctioned entities.

2. Locking in profits: Use contracts and financial instruments to protect against currency devaluation

  • Include clauses in long-term contracts that cover exchange rate fluctuations (e.g., requiring the owner to compensate for any depreciation of the local currency).
  • Utilize policy-based financial tools, such as export credit insurance, to hedge against risks.

3. Planning for contingencies: Don't rely solely on one supply chain

  • Stockpile critical components in secure locations in neighboring countries (e.g., storing supplies in Dubai for projects in the Middle East) and maintain a 3-6 months' worth of inventory to avoid disruptions.
  • Diversify suppliers for essential materials (e.g., using at least three different sources for cement and steel).

4. Stay informed and prepare for emergencies: Monitor local situations and plan for evacuations

  • Assign dedicated personnel to monitor political developments and flight schedules, and regularly conduct evacuation drills.
  • Back up critical data (blueprints, financial records) in the cloud so that even if equipment is lost, the company can still recover or rebuild based on the data.

Lessons from past incidents

  • The Huawei sanctions highlighted the threat of secondary sanctions, emphasizing the need for companies to diversify their supply chains (e.g., by developing their own chips).
  • The Red Sea crisis demonstrated the importance of having redundant supply chains and not relying on a single route for deliveries.
  • The evacuation from Sudan underscored the necessity of purchasing appropriate insurance for heavy assets or considering lighter asset-based models for overseas projects.

In summary, expanding globally today requires a more cautious and strategic approach. Companies must thoroughly assess the risks before taking action to survive and thrive in the global market.