虎嗅

What are the 5 mistakes companies that focus heavily on employee efficiency but fail to achieve anything significant making?

原文:狠抓人效但不了了之的企业,都做错了哪5件事?

Summary of Key Points

This article highlights common misconceptions in corporate "human efficiency management," pointing out how many companies mistakenly treat "efficiency improvement" as a means of simply cutting costs, often leading to absurd practices such as indiscriminate layoffs, forced goal setting, and penalization without rewards. The essence of human efficiency management is to enhance business performance from a financial perspective, rather than merely reducing expenses. The article identifies five typical misconceptions and proposes scientific solutions to help companies avoid these pitfalls and truly achieve cost reduction and increased productivity through effective human resource management.

Detailed Analysis

Misconception 1: Improving Efficiency = Laying Off Employees? Don’t Make Frontline Workers the Scapegoats

Many companies, when discussing human efficiency, require departments to cut 10% of their staff, focusing on eliminating low-value, repetitive tasks performed by frontline employees. The result is that while the number of workers decreases, the number of managers remains the same, leading to excessive overtime or reliance on expensive outsourcing when business demand surges. Worse still, by 2026, many companies will have already exhausted their organizational flexibility; further cuts at the grassroots level could severely hinder their ability to respond to sudden business growth.

Correct Approach: Start by eliminating ineffective activities (such as unprofitable marginal businesses and pointless approvals/meetings), then streamline organizational structures (e.g., reducing layers of management in redundant departments), and finally leverage AI tools to automate repetitive tasks. Only by following this sequence can companies reduce costs while maintaining their operational vitality.

Misconception 2: Setting Rigid Goals Is Enough? But Goals Don’t Solve the Problems

Managers often assign arbitrary targets like a 10% increase in per capita revenue. However, these goals fail to address the underlying issues. When business targets are not met, employees feel demotivated.

Correct Approach: Establish a three-tiered indicator system:

  • Managers focus on "efficiency levers" (e.g., ensuring that labor costs do not exceed more than half of revenue growth).
  • Frontline supervisors monitor "efficiency processes" (e.g., production speed, customer conversion rates, and work quality).
  • HR analyzes the underlying causes of inefficiencies (e.g., whether it’s due to chaotic processes, insufficient skills, or lack of motivation).

By giving employees a sense of control over their own efficiency, HR can more effectively identify and address problems.

Misconception 3: Only Evaluating, Not Rewarding? Without Incentives, Employees Won’t Work Hard

Some companies penalize employees for not meeting efficiency targets but offer minimal rewards for exceeding them. Over time, managers develop a mentality of competing with each other rather than collaborating to improve team performance.

Correct Approach: Create incentives that align individual growth with company success (e.g., setting up a human efficiency bonus pool or a profit-sharing mechanism where teams that save costs receive a portion of the savings). This encourages managers to actively drive efficiency improvements.

Misconception 4: Cutting Costs and Expenses Indiscriminately? You Need to Differentiate

HRs often make blanket cuts to costs such as research and development, sales incentives, and training expenses. However, this can demoralize employees and weaken profitable departments.

Proper Approach: Distinguish between "operating costs" (e.g., production) and "periodic expenses" (e.g., marketing). Different departments require different approaches to efficiency improvement:

  • For operating costs (e.g., production), focus on standardization and automation to reduce inefficiencies.
  • For periodic expenses (e.g., sales), prioritize increasing conversion rates; higher salaries can be justified for high-performing teams.

Don’t treat employees as mere costs; instead, allocate resources strategically based on departmental needs.

Misconception 5: Copying Others’ Human Efficiency Tools Without Considering Your Own Strategy

Companies often adopt human efficiency tools without considering their current strategic phase. This reflects a lack of clarity in business strategy.

Different Strategic Focuses for Different Phases:

  • Expansion Phase (Growth Strategy): The focus should be on quickly scaling and increasing win rates, not cutting costs at the expense of productivity.
  • Stabilization Phase (Productivity Strategy): The emphasis should be on streamlining processes and eliminating waste to improve efficiency.

Ignoring strategic context and blindly adopting tools is counterproductive.

These misconceptions reflect common challenges in human efficiency management. Effective management requires a focus on business logic, motivating employees, and building organizational resilience to truly enhance productivity and reduce costs.