虎嗅

The Dark Side of Ctrip's International Expansion: Performance Fluctuations in a Turbulent Global Environment

原文:携程国际化扩张的B面,全球风浪下的业绩摇摆

Summary of Key Points

Ctrip’s financial report for Q1 2026 is impressive: revenue reached 16.2 billion yuan (a 17% increase), with growth across all business segments. International platform bookings increased by 65%, and inbound tourism grew by 90%. Non-GAAP net profit was 3.9 billion yuan (a slight decrease). However, the market is concerned about the Q2 forecast, which indicates a growth rate of only 3%-8% – the lowest since the company went public (excluding the pandemic period). The reason lies in the risks associated with its international expansion: geopolitical conflicts (US-Israel-Iran) and soaring energy prices (the closure of the Strait of Hormuz, which increased aviation fuel costs), impacting cross-border travel. This is not unique to Ctrip; global OTA giants like Booking and Expedia are also facing similar challenges. Nevertheless, the underlying demand for travel remains, and Ctrip’s long-term strategies (inbound tourism infrastructure and new product categories) hold potential.

Detailed Analysis

1. Q1 Financial Report: International Business as the “Growth Engine,” Stable Overall Performance

Ctrip’s performance in Q1 can be described as successful across all aspects:

  • Growth in All Business Segments: Accommodation bookings amounted to 6.5 billion yuan (accounting for nearly 40%), and transportation tickets to 6 billion yuan (37%). Tourism and business travel management also saw growth.
  • International Business Surges: International platform bookings increased by 65%, with inbound tourism growing even more significantly (90%). Ctrip welcomed 7 million inbound tourists in the first quarter, with an average stay of 5.1 days (half a day longer than last year). European and American tourists accounted for 25%, and 110,000 local businesses are serving international demand.
  • Profitability is Not Poor: Excluding special expenses such as stock-based incentives, net profit was 3.9 billion yuan, slightly lower than the 4.2 billion yuan in the previous year, indicating that the company’s profitability remains strong.

In short, Ctrip continued to perform well in Q1, with its international business being the main driver of growth.

2. Q2 Forecast Slows Down: Record-Low Growth Rate Due to “External Challenges”

Ctrip expects a Q2 growth rate of 3%-8%, the lowest since going public (excluding the pandemic):

  • Geopolitical Conflicts + Rising Energy Prices: The US-Israel-Iran conflict erupted at the end of February, and in March, Iran closed the Strait of Hormuz, a vital route for 20% of global energy transportation. Aviation fuel prices soared from $85-$90 per barrel to over $150.
  • Impact on Competitors: Global OTA leader Booking saw its room night growth dragged down by 2 percentage points due to the conflict, and Expedia’s annual forecast also fell short of analyst expectations, indicating a sector-wide downturn.
  • Ctrip’s Exposure to Risks: International business accounts for 40% of total revenue (4 out of every 10 yuan earned comes from overseas). The greater reliance on cross-border travel makes Ctrip more vulnerable to uncontrollable factors such as geopolitics and oil prices.

The low growth rate in Q2 is not due to Ctrip’s own shortcomings but rather the adverse external environment.

3. Internationalization: A Double-Edged Sword

Ctrip’s international expansion was once a strength – international business accounted for 40% of revenue in 2025 (up from 35% in 2024) – but it has now become a source of pressure:

  • Advantages: It has expanded into larger markets with growing demand in Asia-Pacific, Europe, and the US.
  • Disadvantages: Greater reliance on overseas revenue makes Ctrip more susceptible to unexpected events. For example, the closure of the Strait of Hormuz and rising oil prices led to higher airfare, discouraging travelers, resulting in decreased international bookings. Geopolitical conflicts can also lead to flight cancellations and reduced travel to certain destinations.

In simple terms, while internationalization provided additional growth opportunities, it has also created vulnerabilities that affect performance.

4. The “Butterfly Effect” of Cross-Border Travel: How the Strait of Hormuz Affects Ctrip

The impact of the Strait of Hormuz on Ctrip is evident in this chain reaction:

  • Conflict → Closure of the Strait → Hindered Energy Transportation → Soaring Fuel Prices: Aviation fuel costs increased by nearly 40%.
  • Airline Responses: Airlines had to raise prices (e.g.,国泰航空’s fuel surcharges exceeded 100%, and domestic airlines followed with higher fees for international flights) or cut capacity (e.g., United Airlines reduced capacity by 5% and suspended flights to Tel Aviv).
  • Traveler Behavior: Higher fares and fewer flight options led to decreased inbound tourism bookings.

This chain shows how events in one part of the world can directly affect Ctrip’s business.

5. Short-Term Pressure, but Long-Term Potential: Ctrip Has Strengths

Although Q2 is challenging, there’s no need for panic:

  • Unwavering Demand: Domestic travel spending continues to grow (1.86 trillion yuan, a 2.9% increase), and global air passenger numbers are expected to rise by 2.4% in 2026 (to 5.1 billion). People still want to travel, though temporarily constrained by prices and flight availability.
  • Ctrip’s Strengths:
  • Inbound Tourism Infrastructure: The partnerships and service systems established over the past two years are now generating revenue (e.g., 90% growth in inbound tourism).
  • New Product Categories: New travel products, such as small-group tours and event-based travel (e.g., concert and exhibition attendance), are attracting new customers, providing additional growth points beyond traditional group tours.

Once the current geopolitical conflicts and oil price issues subside, these long-term investments will start to yield results.

Conclusion

Ctrip’s lower Q2 forecast is a consequence of its international expansion. However, this is temporary. The core issue is not Ctrip’s capabilities but the external environment. As long as there is demand for travel, and given Ctrip’s focus on inbound tourism and new product categories, there is still room for growth in the long term. In short, while Ctrip is facing short-term challenges, its foundation remains solid.