虎嗅

"Free Updates for Life": A Attempt to Shake Up the "The Sims" Lifestyle Games Market – 1 Million Copies Sold in the First Month"

原文:“免费更新一辈子”,试图撼动《模拟人生》的生活游戏,首月卖了100万套

Summary of Key Features

"Paralives" is a life simulation game that competes with "The Sims." After its early access release on Steam on May 25th, it sold over 250,000 copies in just 8 hours and reached 1 million copies within a month, maintaining a steady user rating of 90% on Steam. Its biggest highlight is the promise of permanent free updates for all content, without any paid DLC, which addresses the dissatisfaction of "The Sims" players with expensive add-ons. Although the game is currently in an early stage with many bugs and an unfinished lifestyle mode, the building mode offers a high level of freedom. Combined with its affordable price of 139 yuan, players are willing to support the project. The small team of 15 developers has successfully closed their crowdfunding campaign and plans to gradually add features such as vehicles and pets over the next two years, sticking to their approach of collaborative development and free updates.

1. What Attracts Players: Free Updates + Affordable Price

"The Sims 4" relies on DLC costing from dozens to hundreds of yuan to generate revenue, which players find annoying ("buying DLC is more expensive than the main game itself"). "Paralives" takes a different approach by providing all new content for free and offering a one-time purchase that grants lifetime access for just 139 yuan. This immediately resonates with players who don't want to spend extra on additional items like new clothes or maps. The fact that the game gained popularity through development videos seven years ago (when fans were eager for a competitor to "The Sims") also contributes to its sudden success. Players are very tolerant of the game's initial flaws, as they see the potential for a fun experience without having to buy extra content.

2. The Building Mode: A Game-Changer with Unprecedented Freedom

The building mode in "Paralives" is what makes it most worthwhile. It includes features that players have long requested, such as grid-free construction, the ability to create curved or sloping walls, zooming in on furniture, and adjusting colors of uploaded images. The interface is user-friendly:

  • When you drag a wall, the floor automatically adjusts accordingly, and the house's outline can be finely tuned;
  • Hangers can be extended, and curtains can follow the shape of poles, with detailed improvements;
  • Players can even upload their own images; for example, someone created a "Snowflake City" using this feature.

The creative community has already contributed nearly 5,000 house designs, and there are competitions based on the size and design of plots. Many players spend entire days just building houses.

3. Imperfections: An Unfinished Lifestyle Mode and Numerous Bugs

While the building mode is outstanding, the lifestyle mode is still in need of improvement:

  • The characters lack autonomy; they will continue playing games without taking care of basic needs like eating or sleeping;
  • There is limited interaction with other residents; they mostly just walk around or go to work with little dramatic interaction;
  • There are many bugs—within two days of the game's release, 100,000 bug reports were received, including issues with save files being lost and gameplay lagging, with some bugs being as bizarre as masks appearing on characters' faces.

The team is working to fix these bugs, and community-created mods (MODs) can help address some of these issues. Players are willing to wait for the game to improve.

4. How Does a Small Team Survive? Sales Generate Enough Revenue

Many players wonder how a small team of 15 developers, having closed their crowdfunding campaign that generated $46,000 per month, will continue with free updates. The team assures that the sales of 1 million copies are sufficient for years of development. They don't plan to expand the team but will hire more members gradually without becoming a large corporate entity.

The reason for sticking to free updates is simple: the team leader is a fan of "The Sims" and wants to create a game that players can enjoy without buying extra content, similar to how "Stardew Valley" combines a pay-to-play model with lifetime free updates, allowing both revenue generation and player retention.

5. A Friendly Competition with "The Sims"

The creators of "Paralives" acknowledge their inspiration from "The Sims" but have made several innovations:

  • Seamless world: You can move from one location to another without loading times, and entering buildings takes only a few seconds;
  • Card system: Each night, players can choose cards that increase earnings or speed up skill development;
  • Collectible elements: Gathering mushrooms and gems to donate to a museum adds an exploratory element.

Interestingly, "The Sims" official community members even congratulated them, saying, "Players who enjoy life simulations must be really enjoying this game!" This healthy competition is beneficial as it offers more choices and encourages continuous improvement for both games.

In summary, although "Paralives" is still in its early stages, its promise of free updates, the highly customizable building mode, and affordable price have helped it gain a solid foothold in the market. Although the slow development pace may be frustrating for some players, if the team keeps their promises, it has the potential to become a new benchmark in the life simulation genre.