虎嗅

"College Entrance Exam Application Process is Becoming the Domain of AI"

原文:高考志愿填报,正在变成AI 的主场

Summary of Key Points

This year, AI has become the star in the college entrance examination application process. Not only have millions of parents used it to search for information and calculate rankings, but 90% of professional guidance counselors also rely on AI to assist them. The reason AI has been able to penetrate so quickly is that the core issues associated with filling out applications—lack of information, complex rules, and confusion in choices—fall within its areas of expertise. AI provides “information equity” for ordinary families, allowing them to access professional-level data without spending money. It also shakes up the chaotic field of application counseling. Additionally, using AI for application processing serves as a test case for the practical application of AI agents (intelligent systems capable of performing tasks autonomously). While AI can perform calculations and organize information, the ultimate decision about one’s life direction still lies with the applicant.

1. Why Has AI Become So Prominent in Application Filling?

The reason applying for college programs has turned into a business is essentially due to the lack of information: ordinary parents do not understand the rules for submitting applications (such as how to arrange parallel applications to avoid setbacks), cannot convert their scores into provincial rankings, and are unaware of hidden requirements (for example, certain majors have specific subject prerequisites). They also do not have the time to thoroughly review all schools’ admission policies and employment data. Guidance counselors offer services that involve organizing this information and making judgments based on experience.

AI excels at integrating information and performing rule calculations. It can instantly analyze admission data from the past three years to determine which schools a candidate’s score qualifies them for, explain complex rules in simple terms, and even generate preliminary lists of potential choices. More importantly, even the most experienced counselors are using AI—90% of them rely on it, indicating that AI has reached a professional level and is not just a superficial tool.

2. The Biggest Benefit of AI for Parents: “Information Equity”

In the past, only 5% of families could afford counseling services (ranging from several thousand to tens of thousands of yuan), leaving the remaining 95% to rely on their own research or the advice of relatives and friends, with much of the success depending on luck. For instance, a candidate with a score high enough for a first-tier university might end up in a second-tier one due to a misunderstanding of parallel application rules; someone interested in computer science might not know that a particular school has reduced its enrollment for that major this year.

AI makes this professional information available to everyone for free. By entering their score, ranking, and desired city/major, parents can get a reliable list of options, along with details about each school’s admission chances and career prospects. This equates the information advantage previously held by counselors, ensuring that everyone has access to accurate information regardless of their financial situation.

3. AI is Clearing Up the Chaos in Application Counseling

The application counseling market was once chaotic: some agencies charged different amounts (ranging from 10,000 to 20,000 yuan) for similar reports, while others used “shelled-out” AI systems to generate reports and sold them as “expert one-on-one” or “exclusive” services. These practices survived because parents could not distinguish between good and bad reports.

Now, free AI-generated reports are of comparable quality to those paid for, leaving no room for agencies that relied on information opacity. If a free AI tool produces a report just as useful as one costing 20,000 yuan, who would be the victim? AI acts as a filter, removing the less valuable services and highlighting those that truly provide value, such as professional counseling that includes career planning.

4. The Limits of AI in Application Filling

Despite its capabilities, AI cannot make life choices for applicants. It can help with calculations like “which schools a score qualifies one for” or “which majors offer higher salaries,” but the most difficult part—deciding “what kind of person you want to become”—remains beyond its scope. For example, one might choose a less prestigious school because they have always loved that city, or a less promising major because it aligns with their personal interests. These emotional and experiential decisions are often considered irrational by AI, but they are the most valuable aspects of application selection, as applications represent more than just mathematical calculations; they are the first step in defining one’s life path.

5. AI as a Test Case for AI Agents

The college entrance examination application process is a good example of the potential of AI agents. It faces high risks (missteps can significantly impact one’s future), strict rules, and a large number of users (millions of applicants). How well AI performs in this context reflects its potential in other areas such as career planning, consumer decision-making, and health management. While we will increasingly rely on AI for assistance, the final decisions will always be made by humans.

This is also a common theme of the AI era: machines can handle more tasks, but human judgment (such as aesthetic taste, emotional insight, and life choices) becomes even more valuable. AI is a tool, not a replacement; it helps with the calculable aspects, leaving us with the freedom to make the truly important decisions.

In conclusion: AI makes the application process fairer and more efficient, but the direction of one’s life must still be chosen by the individual.

Core message: AI is a valuable aid in application filling, but not a life mentor.

Key reminder: Don’t believe claims that AI can provide the perfect application—the future is uncertain, and there is no absolute “best choice.”