虎嗅

How did this domestic drama, which “shattered people’s values,” suddenly become so popular?

原文:这部“毁三观”的国产剧怎么突然翻红了?

Summary of Key Points

Although "Snail House" is an old drama with obvious flaws, its resurgence 17 years later is due to its ability to accurately pinpoint the common struggles of young people across different eras: the endless pursuit of desires, the complex yearning for power, the tension between striving and reality, and the reflection on the dream of urban success. It serves as a mirror, reflecting the contradictions of our times—wanting to change our fate through hard work while simultaneously facing barriers imposed by power and class; longing for a glamorous life yet feeling lost in reality.

1. Desires: An Ever-Filling "Bottomless Hole"

Everyone in "Snail House" is driven by desires. Hai Ping dreams of buying a house in Shanghai, and despite earning a monthly salary of 3,000 yuan, the couple has to save 800,000 yuan for the down payment, going to such extremes that they don't even dare to add an egg to their instant noodles. Hai Zao seeks a easy and well-paid job but is eventually tempted by Song Siming's power. Song Siming, despite his wealth and influence, still feels the need to cheat for emotional fulfillment.

This is akin to the saying "The mountain you climb seems smaller from another mountain"—you envy those who live in big houses, only for them to envy your simple life; you strive for advancement, only to find even greater heights ahead. During economic upswings, everyone thinks "with effort, success is possible," but desires are endless, leading to a cycle of never achieving what you want. For example, Hai Ping always believes that having a house will bring happiness, but once she does, she still argues over mundane matters; Song Siming possesses everything yet regrets the simplicity of life by the end, only to realize it's too late.

2. Power: The Temptation Wrapped in "Love"

Many viewers like Song Siming not because of his good character, but because of the power he represents. The drama portrays their relationship as that of a domineering CEO falling for a vulnerable woman—he drives her at night, solves all her problems, and unconditionally fulfills her wishes. This romanticization makes power seem desirable: women want someone like him, and men aspire to be like him.

In reality, however, this is a form of power exploitation—Song Siming uses his resources to gain Hai Zao's youth, while she relies on him for material comforts. Although the drama claims to oppose clinging to the powerful, the details glorify the concept of power. Young people today admire Song Siming because they see him as someone who can solve problems effortlessly; in reality, many things are impossible to achieve on their own, and power seems like a "magic key" that they truly desire.

3. The Disconnection Between Narrative and Reality: Can Hard Work Really Change Fate?

The scriptwriter of "Snail House" intended to discuss power and infidelity, while the director wanted to focus on the struggles of ordinary people. As a result, the plot is contradictory: Hai Ping claims to rely on herself, but she always relies on Song Siming for help in difficult times (such as when Su Chun goes to jail); her ability to buy a house is ultimately thanks to his indirect support.

This disconnect reflects reality—we are taught from a young age that hard work leads to success, but in society, we realize that it often doesn't suffice. For instance, young people face the realities of relying on connections and family influence when looking for jobs or buying houses. The drama's contradictions make viewers recognize their own dilemmas: it's not that they don't want to strive, but that the paths to success are blocked, forcing them to bow to power.

4. The Siege of the City: From "Wanting to Enter" to "Wanting to Escape"

17 years ago, people criticized Hai Zao for being an extramarital affair partner; now, some study how to become like her. Why? Because the opportunities for advancement have narrowed. What once seemed achievable with effort now seem unattainable—whether it's buying a house or reaching someone else's starting point. Young people have shifted from striving desperately to giving up on struggle, realizing that it's often futile.

"Snail House" is like a "siege of the city"—those outside want to enter (the big cities, success), while those inside want to escape (the pressures behind the glitz). Looking back now, people begin to question whether buying a house or becoming a boss truly defines success. Can we live the life we desire? This reflection elevates "Snail House" beyond being just a drama about mortgage slaves, turning it into a profound exploration of our times.

In Conclusion

The reason "Snail House" has become popular again is not because it's perfect, but because it reflects reality—it brings to the forefront our unspoken desires, our helplessness in the face of power, and our sense of futility in striving. Even 17 years later, we can still see ourselves in its characters and stories, which is why it transcends time.