虎嗅

All the "Lao Dengs" are retreating with the tide.

原文:所有的“老登”都在退潮

Summary of Key Points

Han Hong’s attempt to boost movie box office sales by asking for “respect” sparked a public backlash, which reflects a broader trend: the authority of traditional celebrities is rapidly declining. In the past, the public looked up to and relied on those in power (such as stars and elites). Today, however, there is a shift towards treating them with indifference or even disdain—the influence of celebrities no longer stems from their status alone but from their work, value, and credibility. If they try to impose their authority or preach, it often met with resistance. This change is a result of marketization, the rule of law, and the spread of egalitarian ideas, representing progress in society.

Detailed Analysis

Why Did Han Hong’s Request for Respect Trigger Public Disapproval?

Although Han Hong is known for her charitable work, her attempt to leverage her status backfired due to public disdain for perceived “status privileges.” In the past, social mobility was limited; for example, workers were closely tied to their factories, and they revered those in power. But with marketization, people no longer feel constrained by traditional roles. Even famous individuals can’t expect others to defer to them just because of their fame. To the public, her status means she is liked for her music or recognized for her philanthropy, but not that she has a right to command respect. It’s similar to shopping in a market where vendors can’t force customers to buy based on their reputation.

The Shift from a “Cathedral” to a “Market”

The article uses the metaphor of a “cathedral” (a place of hierarchical authority) and a “market” (a place of equality) to describe the change in social discourse:

  • In the past, a few authoritative figures (like directors or elites) made all the decisions, and others had no choice but to obey. Public opinion was often defined by these leaders.
  • Today, everyone is an equal participant; celebrities are like vendors who must attract customers through their products or performance. Only if they prove themselves worthy of trust will people buy their offerings. Even internet influencers gain popularity based on user approval.

Authority Is No Longer Inherent but Earned

The authority of celebrities used to be lifelong; once famous, they maintained influence forever. Now, it’s more about building credibility over time. For instance, influencer marketing may be more effective than celebrity endorsements because vendors build trust through quality products. Conversely, outdated or condescending behavior can undermine a celebrity’s reputation.

The Decline of Traditional Authority

This shift is not limited to wealth but also extends to traditional forms of authority. Young people reject the old ways, such as the collectible and antique culture of previous generations. They demand equality and don’t want to be influenced by those from older generations. This reflects a broader desire for fairness and respect based on merit, rather than status.

The Implications of this Change

The Han Hong incident is not isolated; it’s part of a broader transformation where authority is derived from user acceptance rather than inherent status. For celebrities, maintaining influence requires genuine effort and value. For society, it means greater equality and rationality. No one deserves to be revered simply because of their birth or position; everyone is an equal participant in the “market” of social interactions.

In conclusion, the Han Hong incident highlights a shift from a society where authority was granted by status to one where it is earned through merit. It’s a sign of progress towards equality and a respect based on individual worth.