虎嗅

"Silver prices can't seem to hit rock bottom; they entered the market at 14 yuan per gram, only to plummet to 13 yuan in no time. Some investors bought in at 33 yuan per gram and have now seen their capital halved. Let's wait until the end of the year before making any further decisions about buying silver."

原文:“白银抄不完底,克价14元进场,转眼就跌到13,”有投资者33元时入场,如今已“腰斩”:拿到年底再说,以后不买了

Summary of Key Points

Recently, the prices of gold and silver have plummeted significantly (silver has experienced a more dramatic drop, with the main contract on the Shanghai Silver Exchange falling by 7.28% to 13.81 yuan per gram in a single day, and gold also dropping from over 1200 yuan to around 800 yuan). Ordinary investors have suffered heavy losses (those who bought silver at 33 yuan per gram have seen their investment halved, and those who tried to buy it at 14 yuan have seen it fall further to 13 yuan). However, merchants in Shuibei have been less affected, as they profit from price differences through a fast-turnover business model. Market sentiment remains cautious, but trading volumes are beginning to recover. Central banks continue to increase their gold holdings (for the 19th consecutive month), while individual investors are withdrawing (with the scale of gold ETFs shrinking by 50 billion yuan). Professionals advise that investments should be made rationally, using spare money and with a long-term perspective.

Detailed Analysis

Silver Investors: Caught in a Losing Situation

Silver has declined more sharply than gold, leaving many investors in a difficult position. For example, an investor who bought 60,000 yuan worth of silver at 33 yuan per gram is now only able to sell half of that amount for the same price. They don't know when they will recover their losses and have decided to stop buying for the time being. Others who tried to buy silver at 14 yuan have seen the price drop to 13 yuan, illustrating the phenomenon of "never reaching the bottom": you think you've hit the lowest point, only to find it's even lower. The reason for silver's sharp decline is its higher volatility compared to gold, coupled with panic in the market and a withdrawal of funds, which led to a rapid drop in prices. Ordinary investors who chase rising prices or blindly try to buy at low points are likely to suffer significant losses.

Shuibei Merchants: Unaffected by Price Drops

Shuibei is the largest gold and jewelry market in China. Logically, falling prices should result in losses for merchants, but they have been relatively unscathed. The reason is simple: they don't hold large inventories waiting for price increases; instead, they buy and sell quickly. For instance, merchant Zhang Qiang explains that they maintain a base inventory and replenish it immediately after selling, profiting from the difference in prices. Their inventory is used for turnover, and since customers come every day, even if there are temporary losses on paper, it doesn't affect their operations. Many merchants handle small orders, buying as needed, which reduces risk. This is similar to running a supermarket; you don't lose money when milk prices drop because you just restock when it's sold out, as your profit comes from sales, not from betting on price increases.

Gold Market: Cautious Sentiment, but Growing Demand for "Essential Purchases" and Bottom-Fishing

Gold traditionally has a tendency to be bought during rises and not falls, so many people are hesitant to buy when prices drop. Reporters observed in Shuibei that there were many inquiries but few actual purchases. However, there are exceptions: some buyers are making essential purchases (such as gold for weddings) regardless of price changes; others are buying at lower prices due to the perceived value. Gold recyclers also report fewer sales, as people believe prices are too low and only sell when they need money.

Institutions vs. Individuals: Central Banks Buying Heavily, While Individuals Are Withdrawing

There is a clear divide in the gold and silver markets. On one hand, central banks continue to increase their gold holdings (China has done so for 19 consecutive months, purchasing an additional 320,000 ounces in May). The World Gold Council suggests that central banks are buying gold to hedge against geopolitical and economic uncertainties as a long-term investment. On the other hand, individual investors are withdrawing—domestic gold ETFs shrank by about 50 billion yuan in the second quarter, with the leading Huaan Gold ETF dropping from 113.8 billion yuan to 90.1 billion yuan. The reason is that individuals focus more on short-term gains and panic when prices fall, while central banks have a long-term strategy, viewing gold as a safety asset and not worrying about short-term fluctuations.

Advice for Ordinary Investors

A seasoned professional from Shuibei offers two practical suggestions:

  • Don't Follow the Trend: Don't buy or sell based on what others are saying; instead, consider the long-term value of assets, such as gold's role in hedging and silver's industrial demand, rather than short-term price fluctuations.
  • Use Spare Money for Investments: Invest money you can afford to lose. For example, if you have 100,000 yuan in savings, invest 10,000 yuan—don't risk all your assets, as losses can affect your mood and potentially cause family conflicts.

In summary, investing is not gambling; it requires rationality and a focus on long-term goals. Ordinary investors and institutions have different approaches to the market. If you want to profit from precious metals, you need to understand your own investment objectives: are you looking for short-term speculation or long-term allocation? The former carries higher risks, while the latter requires patience and a strategic use of spare funds.

This news highlights the significant differences between individual and institutional investors in the gold and silver markets. To succeed, it's essential to clarify your own investment goals and approach.