虎嗅

Real-Life "Black Mirror" Experience: Pumpfun Go – Lick a toilet for 40 yuan, get a logo tattooed on your forehead for $14,000

原文:现实版“黑镜”Pumpfun Go:40元舔厕所,1.4万美元脑门纹logo

Summary of Key Points

Pumpfun Go is a reward-based task platform launched by the overseas cryptocurrency platform Pump.fun, which promotes the concept of “paying anyone to do anything.” Users anonymously post tasks (with rewards being held in a third-party account in advance), and others complete these tasks anonymously while providing evidence (often in the form of videos) to claim their rewards, which are paid in cryptocurrency. Within just one month of its launch, the platform had 238 tasks involving over $800,000 in rewards. However, the nature of the tasks has shifted from mundane activities like “garbage cleaning” and “marathons” to absurd and humiliating ones such as “licking gas station toilets,” getting tattoos on their foreheads, eating live insects, and even offering a reward for suicide. This has sparked significant controversy: some see it as providing a chance for the less affluent to earn money, while others criticize it for trampling on dignity and exacerbating wealth inequality, reflecting the deeper issue of the power structure in society where the wealthy use money to exploit the dignity of the poor.

Detailed Analysis

1. Platform Mechanics: Anonymity + Reward Custody

The rules of Pumpfun Go are straightforward:

  • Anonymity: Neither the task posters nor the completers need to reveal their identities, reducing moral pressure.
  • Reward Custody: Rewards must be deposited in a third-party account to prevent default, giving compliers peace of mind.
  • Official Review: Completers receive their rewards based on the criteria set by the poster (e.g., whether the video meets certain standards).

Data shows that within one month, the platform had awarded $605,000 in rewards, with an average of about $3,487 per task. The highest-paying task was “betting on reaching the summit of Mount Everest” ($56,000), followed by “running a marathon in a mascot costume and breaking a record” ($28,000)—yet these “normal” tasks received much less attention than the more bizarre ones.

2. How Absurd Are the Tasks?

The tasks on the platform fall into two categories:

  • A Few Benevolent Tasks: Such as “organizing garbage cleaning” for a charity community ($1,500, divided among five people) or “doing 100 push-ups in 60 seconds” for a health community ($150).
  • Most Absurd Tasks:
  • The least extreme task involved licking a gas station toilet (for only $40); someone actually filmed this.
  • More extreme tasks included getting a tattoo on the forehead; an elderly Filipino man received $14,000 for getting the phrase “bounty.fun” tattooed on his forehead, with him simply saying, “We need money.” The challenger, arivu, received another $6,000 for two tattoos (due to a spelling mistake by the poster) and thanked the platform for “changing his life.”
  • There was even a task offering a reward for suicide ($1,000 in SOL cryptocurrency, approximately $700,000), directly challenging legal and moral boundaries.

The essence of these tasks is that the wealthy use money to seek novelty, while the poor trade their bodies or dignity for survival, with onlookers consuming this distress through screens.

3. The Role of Meme Coins in Driving the Platform’s Success

Pumpfun Go was initially created to promote a meme coin (a cryptocurrency that gains popularity through buzz). The core of meme coins is to attract attention, and bizarre or humiliating content tends to go viral more easily than positive content. For example, the tattoo task was posted by the founder of the same-named meme coin, and the advertisement on the forehead quickly spread. Although some tasks (like helping homeless people) were conducted for a good cause, they received less attention than more extreme ones.

4. Polarized Opinions

Opinions about Pumpfun Go are completely divided:

  • Critics: The governor of New York state called it an “utopian nightmare” and called for legislation to ban it; a product manager claimed that the wealthy force the poor to do humiliating tasks, exploiting economic inequality.
  • Supporters: People who completed tasks shared their stories; for instance, xavz resigned from his job for $3,000, saying he earned more in one day than his company paid him in a month ($200) and could spend time with his family. Platform users see it as a new way of wealth distribution that gives the poor opportunities to improve their lives.

The platform’s response has been evasive; they have urgently hired a chief legal officer with an annual salary of $1–5 million, clearly fearing legal consequences.

5. The Root of the Problem: Not the Poor’s Choice, but Society’s “Barbarity”

We feel dismayed not because the poor voluntarily choose to engage in these activities (we might do the same under similar circumstances), but due to:

  • The Cruelty of the Power Structure: For the wealthy, the most valuable asset is not money itself, but people in need; when survival pressure is extreme, even dignity and bodies can be traded.
  • The Morbid Curiosity of Onlookers: From ancient Roman gladiators to modern viral videos, humanity’s tendency to enjoy others’ suffering has never changed.
  • The Illusion of Civilization: In an era of advanced technology, we still use the struggles of the vulnerable as entertainment, which is no different from “barbarity” from centuries ago.

The article offers a glimmer of hope: if AI can replace all menial jobs and ensure everyone has a basic standard of living, then no one will have to lick toilets for 40 yuan or get tattoos on their foreheads for $14,000. Only then will we truly live with dignity.

The core message of this news is that this extreme platform reflects the “dark side” of society: how far are we from true civilization when money becomes the only currency?

(End of translation)