第一财经

Layout Embodies New Intelligent Tracks: Changhong Creates a Warm and Smart Home Partner

原文:布局具身智能新赛道 长虹打造有温度的智慧家庭伙伴

Summary of Key Points

As a household appliance giant with a 65-year history, Changhong is transitioning from a traditional manufacturer to a "pioneer in home-based augmented intelligence," focusing on the development of intelligent robots that can perceive and act like humans. By establishing provincial-level robot training facilities, joining international evaluation platforms, collaborating with industry partners, and developing products, Changhong aims to bring augmented intelligence from industrial and commercial applications to household consumption, making smart robots a part of everyday life and promoting the coordinated growth of the entire industry.

Why Would a Established Appliance Giant Turn to Augmented Intelligence?

Changhong has been in the appliance business for over 60 years. What drives its shift towards augmented intelligence? There are three main reasons:

1. Industry Trends: The competition in traditional appliances is becoming increasingly fierce, so it needs to find new areas of growth. Augmented intelligence represents the next frontier in the integration of AI and robotics, with applications such as household robots that can cook, clean, and care for the elderly—these are likely to be in high demand in the future.

2. Strong Own Advantages: Changhong has an ecosystem that covers all aspects of smart home technology (such as connected TVs, refrigerators, and air conditioners), along with data from 500 million users, which provides valuable insights into what kind of intelligent products households need.

3. Mission-Driven Approach: Changhong's mission is to "use technology to bring warmth to hundreds of millions of families," and augmented intelligence robots can play a key role in this by providing assistance such as reminding the elderly to take their medication or keeping them company, or helping mothers with childcare and household chores—these services are both intelligent and empathetic.

The Sichuan Robot Training Facility: What Is This "Power Tool"?

The training facility established by Changhong is not for leisure purposes but to address industry challenges:

  • Who It Targets: It serves two types of users:
  • Manufacturing companies (e.g., those in the furniture industry who want to automate their production processes but don't have their own robot products);
  • Research institutions (e.g., universities with robotics expertise but lacking real-world testing environments).
  • Its Functions: It acts as a "robot sharing laboratory and intermediary platform":
  • It provides high-quality robots (from brands like Yushu and Zhiyuan) for companies to use without the need for additional purchases;
  • It helps research institutions find practical testing scenarios (such as factory assembly lines or home kitchens);
  • It adopts a collaborative model where companies propose requirements, the platform develops solutions, and universities provide expertise—this streamlined process transforms ideas into market-ready products.
  • Scope of Influence: Based in Mianyang (a technology hub in China), it aims to support enterprises and institutions in the western region, helping them catch up with the advancements in augmented intelligence.

Joining International Evaluations and Industry Committees: Building a Network of Partners

Changhong is not working alone but is bringing others together:

1. Joining the RoboChallenge Organization: This is the world's first large-scale evaluation platform for augmented intelligence robots, having tested over 40,000 robots to date. By joining, Changhong can contribute to setting industry standards and gain authoritative recognition for its technology.

2. Serving as Deputy Chairman of the Home Service Robots Committee: Working with peers like Jijia Shiji and Youliqi, Changhong is tackling technical challenges (e.g., improving robot obstacle detection) and promoting common standards to ensure interoperability between different robots. This collaborative approach accelerates industry development.

What Is Changhong's Competitive Edge in Home-Based Augmented Intelligence?

Changhong's focus on home-based augmented intelligence relies on two key strengths:

1. User Insights: Its extensive user data shows what households really need—robots that can provide companionship, help with household tasks, and adapt to modern lifestyles.

2. Ecosystem Strength: Its smart home ecosystem includes a wide range of appliances (TVs, refrigerators, air conditioners), enabling seamless integration between robots and these devices. For example, users can simply command "Robot, set the air conditioner to 26 degrees," and the robot will handle it without any additional input.

Changhong's Future Plans: Openness and Win-Win Cooperation

Changhong's vision is clear: to make augmented intelligence robots a common part of households. To achieve this, it plans to:

  • Develop Common Standards: Collaborate with industry partners to establish technical standards for home robots to ensure compatibility.
  • Jointly Innovate Technology: Work with universities and research institutions to enhance robot capabilities and flexibility.
  • Expand Use Cases: Partner with real estate and furniture companies to integrate robots into new housing designs, making them readily available to consumers.

In summary, Changhong's transition to augmented intelligence is well-founded, leveraging its user base and ecosystem. By building training facilities, forming partnerships, and promoting technical collaboration, it is transforming the concept of home-based robots from a theoretical idea into a reality. In the near future, we may see Changhong's robots becoming an integral part of our lives, helping us with various daily tasks.

Conclusion

Changhong's transformation from a traditional appliance giant to a leader in augmented intelligence is not a whim but a strategic move driven by its user base and technological strengths. Through concrete actions such as establishing training facilities and building a network of partners, it is steadily bringing home-based intelligent robots closer to becoming a reality for ordinary households.