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Amazon Begins to Remove the “Manager” Title: In the Age of AI, Middle Management Who Don’t Work Are the First to Be Eliminated

原文:亚马逊开始取消“经理”头衔:AI时代,不干活的中层最先被清洗

Summary of Key Points

This article discusses the significant changes in the workplace, with the central argument being that in the age of AI, the focus has shifted from a job-based to a problem-solving approach. The criteria for evaluating employees have also changed from their titles and positions to the results they achieve in solving problems. To adapt to these changes, individuals must possess three essential abilities: the ability to change (accepting change), the ability to think critically (critical thinking), and the ability to be user-centric (putting oneself in the user's shoes). Middle managers who resist change and those who do not use their brains will face the risk of being eliminated.

Detailed Analysis

1. Workplace Rules Have Changed: From “Who You Are” to “What You Achieve”

In the past, the workplace was based on seniority and the number of people one managed. However, this is no longer the case. Amazon, for example, has rebranded its product managers as “Builders,” with their supervisors called “Builder Leads.” This change is not just a cosmetic one; it signals that evaluations now focus on the problems solved and results achieved, rather than the individual’s title. The author’s company eliminated departments and transformed all employees into “Builders” to align them with AI-driven work processes, ensuring they can complete business tasks from start to finish, rather than being confined to specific roles. In other words, while previously roles defined people, now problems determine who is needed—only those who can solve issues are considered valuable.

2. AI as a Magnifier: The Smart Become Even Smarter, the Lazy Are Exposed

AI is not a universal substitute; it acts as a lever that can greatly enhance the efficiency of those who use it wisely (for instance, completing a three-day competitor analysis in half the time). However, it also exposes those who do not think critically. The author mentions a co-author who used AI to create course outlines with phrases like “empowering the ecosystem” and “cognitive enhancement,” but when asked to explain how this was achieved, he was unable to provide a clear answer. This highlights that while AI can help with output, it cannot replace critical thinking. Those who rely on AI without thinking produce superficial content that fails under scrutiny, whereas those who use it to validate their ideas and expand their thinking see their productivity soar. AI further amplifies the gap between capable and less capable individuals.

3. Middle Managers Are in Danger: The “Messengers” and “Supervisors” Are Being Replaced

The group most affected by these changes are traditional middle managers who are resistant to change. Their roles were once about relaying information and supervising subordinates, but with AI enabling employees to complete tasks independently, such as planning, executing, and reviewing on their own, these roles become obsolete. Many middle managers still operate using outdated methods, which AI makes even more apparent. Those who do not adapt will be replaced.

4. A User-Centric Perspective Is the Key to Survival

AI accelerates everything, and both customers and bosses are impatient with lengthy explanations; they want actionable solutions. This requires a shift in perspective: treat customers and bosses as users and consider their needs, rather than what you can offer. For example, when creating a solution for a customer, ask first “What sales problems do you need to solve?” When reporting to a boss, don’t just list tasks; explain how you addressed their concerns. By helping them resolve their issues, you will gain the resources and opportunities you need.

5. The Three Essential Abilities for Adaptation: Change, Think Critically, Be User-Centric

The author summarizes the key to adapting to change with three words:

  • Change: Accept that change is the new norm; pretending it doesn’t exist will lead to elimination.
  • Think Critically: Develop the ability to make informed decisions in complex situations.
  • Be User-Centric: Think from the user’s perspective to stay competitive.

These three abilities combine to form the foundation for survival in the AI-driven workplace: while others wait for answers, you identify problems; while they resist change, you embrace it; while they complain about the environment, you understand the user’s needs. These are the rules of the game in the age of AI.

Conclusion

This article serves as a wake-up call for professionals: with the advent of AI and changing workplace dynamics, relying on titles or muddling through is no longer enough. To succeed, you must actively embrace change, develop critical thinking skills, and learn to think from the user’s perspective. Middle managers, in particular, need to transform from mere messengers into problem-solving leaders, and everyone else should use AI as a tool rather than a substitute for their own thinking. Otherwise, they will quickly be eliminated in the new competitive landscape.