虎嗅

Cyber companions, priced at millions: How far has the concept of human-computer romance progressed?

原文:赛博伴侣,售价百万:人机恋走到哪一步了?

Summary of Key Points

In June 2026, the pre-sale of the U1 humanoid companion robot by iRobot was an enormous success (receiving over 10,000 orders in less than a month, which is 12 times the sales volume of industrial robots last year), yet the technology is far from mature (most versions are merely “advanced figurines that can blink and chat”). Similar trends have emerged overseas with high-priced companion robots and AI-based intimacy experience centers, but they also face technical limitations. Behind this phenomenon is the rise of the “loneliness economy” (due to an increasing number of people living alone, being single, or aging). However, this comes with risks such as emotional alienation, privacy breaches, and capital exploitation. While legal regulations are gradually emerging, the gap between technology and societal needs remains significant.

Detailed Analysis

1. The Truth About Technology Behind the Pre-Sale Craze: Most “Cyber Lovers” Are Just Advanced Decorations

Don’t be deceived by the hype about perfect companions. Current companion robot technology is still in its infancy:

  • The U1 Robot in China: The Lite version (119,800 RMB) only has an upper body and is fixed to a base; it can turn its head and blink. The Pro version (169,800 RMB) has a full humanoid form but cannot walk or do household chores. The Ultra version (880,000–990,000 RMB) can walk, but its movements are stiff, and the battery life is only 2–4 hours; it also lacks 3C certification. For many users, spending hundreds of thousands of RMB results in a humanoid toy that can only utter a few polite phrases.
  • Overseas AI Prostitutes: The Cybrothel in Berlin has been sensationalized by the media as an “AI brothel,” but in reality, it’s just a silicone doll with basic heating functions, far from true AI interaction. The technical barriers for sex robots are extremely high: they weigh 50–70 kilograms, making close interactions difficult to control; highly realistic skin materials tend to age and become oily; dynamic emotional interaction models are still in the laboratory stage.

In short, the robots you imagine as capable of having sex, showing affection, and providing constant companionship exist only in science fiction.

2. The Social Context Behind the Popularity of Human-Robot Relationships: Loneliness Has Become a Urgent Need

Why do people buy these robots despite their immature technology? The root cause is the changing social structure, leading to the “loneliness economy”:

  • Statistical Evidence: By 2025, there were 127 million one-person households and 282 million single adults in China (25% of the adult population), with marriage registration numbers at a 47-year low. Globally, the proportion of people living alone has reached 34%, and the aging population is accelerating. The number of AI companion users aged 65 and above increased from 12% in 2022 to 27% in 2026.
  • The High Costs of Real Relationships: Dating requires time and money, and marriage comes with pressures such as dowries and housing costs, as well as the risk of divorce. AI companions, on the other hand, offer zero conflict and low maintenance—no arguments or coaxing needed, and they are always available to chat.

For example, some people calculate that buying an AI companion for 990,000 RMB is cheaper than getting married and doesn’t require running around.

3. Three Major Concerns: Emotions, Privacy, and Financial Losses

The “perfection” of human-machine relationships comes with costs:

  • Emotional Alienation: People who become accustomed to AI’s constant obedience find it hard to cope with the unpredictability of real humans. A study by the University of Tokyo shows that those who use AI companions regularly experience a 47% decrease in desire for real social interactions and a 39% decline in ability to maintain intimate relationships, essentially losing the ability to interact with humans.
  • Privacy Risks: Companion robots act as “24/7 data collectors” of users’ personal information. Although iRobot claims not to share data, emotional data is more sensitive than behavioral data, and its misuse (e.g., for model training) could have serious consequences.
  • Capital Exploitation: Most AI companions operate on a subscription basis. For example, the MetaBox robot costs $1,500 in addition to a monthly subscription fee; without it, the robot becomes useless. Love and companionship are now treated as commodities that need to be paid for monthly, similar to the scenario in “Black Mirror” where users lose access to the service if they can’t afford the fees.

4. Legal Regulation: Moving from a Vacuum to Gradual Standardization

Previously, laws were almost powerless in addressing human-machine relationships. For instance, a Korean wife sued her husband’s AI doll for being a “third party,” and an American teenager committed suicide after interacting with an AI. However, regulations are now being established:

  • New National Regulations: The “Interim Measures for the Management of Humanoid Interaction Services Using Artificial Intelligence” took effect in July 2026, prohibiting the induction of emotional dependence, requiring the display of AI identity, and forcing pop-up alerts after more than 2 hours of continuous use. Platforms like ByteDoubao and Alibaba have also restricted user-created virtual companion features, with systems automatically rejecting attempts to establish deeper relationships.

However, issues such as whether AI can be considered a legal entity and the protection of human emotions against AI still need further clarification.

5. Divided Public Opinion: Social Contradictions Behind Different Needs

The debate between supporters and opponents reflects conflicting needs from different groups:

  • Supporters: People living alone or those under marriage pressure see robots as a hassle-free companion. Some even say, “Save money to buy an AI partner and avoid dealing with family members.”
  • Opponents: Sociologists worry that expensive robots will squeeze out real romantic relationships, and tech bloggers point out technical flaws (e.g., limited battery life and the absurd cost of some models).

The core issue is not whether robots are good or bad, but what kind of companionship we truly need. When real relationships become costly and risky, AI companions reflect society’s loneliness and helplessness.

In Conclusion

Technology has not yet caught up with people’s desire for companionship. This phenomenon is both a solution to social issues and a potential source of new problems. The future direction depends on technological advancements, improved regulation, and how we redefine intimate relationships.