第一财经

After the "rice bag phone," a leading domestic AI model company is entering the terminal device market.

原文:“⾖包⼿机”之后,国内头部AI⼤模型公司下场做终端

Summary of Key Points

Domestic large-scale model companies (such as Jieyue Xingchen) are accelerating their efforts to develop AI-powered smartphone devices, leveraging the mature domestic smartphone supply chain to bring these products to market. Hardware industry players (including Huaqin and Longqi) are also investing in this field. The competition in the AI industry has shifted from cloud-based model training to the battle for control of user access points at the terminal level. The focus of future competition will be on the system architecture surrounding these intelligent entities, rather than just hardware integration. The technology is already mature; all that remains is the issuance of smartphone licenses.

Detailed Analysis

1. Large-scale Model Companies Entering the Smartphone Market: Not Just a Casual Attempt

In the past, large-scale model companies made money by providing AI capabilities through APIs (for other apps) or developing their own applications, but they didn’t have direct control over user access points—apps that used these APIs belonged to others, and they couldn’t obtain much user data. By producing smartphones, they can now keep users under their own control: users use their phones daily for various AI tasks (chatting, searching for information, scheduling appointments), allowing them to interact directly with the large-scale models. This not only helps retain users but also provides real-time data for model optimization. Additionally, smartphone hardware and AI services (such as premium intelligent features) can lead to more stable commercialization, reducing reliance on third-party platforms.

2. Domestic Advantages in Developing AI Smartphones: A Mature Supply Chain

Foreign large-scale model companies (like OpenAI) face significant challenges when developing smartphones, as they have to find factories and negotiate for components from scratch. In contrast, domestic ODM (Original Design Manufacturers) like Huaqin and Longqi are well-established, enabling Jieyue Xingchen to quickly launch products through cooperation. Industry players such as HiSilicon (cameras) and ZTE (communications) are also investing in the project, providing support from design to manufacturing and component supply, ensuring rapid product release.

3. Hardware Manufacturers Investing in Large-scale Models: More Than Just Giving Money—It’s About Securing a Future Edge

Why are hardware manufacturers like Huaqin and Longqi investing in Jieyue Xingchen? On one hand, large-scale models can enhance their hardware products (e.g., by adding intelligent systems), increasing sales. On the other hand, they fear missing out on the AI-driven smartphone market trend. By partnering with large-scale model companies now, they can gain access to cutting-edge technology and avoid being left behind. This collaboration represents a partnership between hardware and AI companies working together to capture the future market.

4. The Difference Between Current AI Smartphones and Previous Ones: The Focus on “Intelligent Entities”

Previous AI assistants (such as Siri and Xiaoai) were passive, responding only when users initiated requests. However, intelligent entity-based smartphones offer proactive services—for example, they can automatically book flights, hotels, check the weather, and schedule meetings based on user inputs. This represents a fundamental shift in smartphone design, where AI becomes the core system rather than just an additional feature. The competition will focus on how intelligent these systems are and how well they understand user needs.

5. The Final Hurdle: When Will the Licenses Be Issued?

While the technology is ready, smartphones need to obtain approval from the Ministry of Industry and Information Technology (MIIT) to be launched. Companies like DouBao are also waiting for licenses. Therefore, the timing of product release depends on when these licenses are issued—this is the most critical factor at present.

Conclusion

AI-powered smartphones are not just a combination of a phone and AI; they represent a new battleground where large-scale model companies compete for user access points while hardware manufacturers bet on the future of technology. With their mature supply chains, domestic companies may be able to bring these products to market faster than foreign ones. However, obtaining the necessary licenses remains the final hurdle to overcome. In the end, it will be the company with the most user-friendly and intelligent systems that emerges victorious in this competition.