虎嗅

Medical aesthetics is holding back progress, and self-developed products are not performing well. Should Huadong Medicine be worried?

原文:医美拖后腿,自研没顶上,华东医药该焦虑吗

Summary of Key Points

Huadong Medicine was once a leading pharmaceutical company in the A-share market, generating substantial profits from its generic drugs and regional pharmaceutical distribution services. However, with the impact of centralized procurement policies in 2018, the traditional business model ceased to be profitable, forcing the company to shift towards innovative drugs and medical aesthetics as new growth areas. Today, while pharmaceutical commerce remains a major source of revenue, it yields only modest profits. The pharmaceutical manufacturing division (especially its innovative drug portfolio) is the core profit driver, although it still accounts for a relatively small portion of total earnings. The once-promising medical aesthetics segment has instead become a drag on performance and valuation due to industry cycles and increased competition.

The company is currently in a period of transition, struggling with the medical aesthetics division's underperformance and the lack of significant progress from its own innovative drug development efforts. Whether it can overcome these challenges will depend on the success of its innovative drug pipeline and the recovery of the medical aesthetics business.

I. Fundamental Analysis: Commercial Operations Support Scale, but Manufacturing is the Profit Driver

Huadong Medicine's revenue comes from four main areas: pharmaceutical commerce, pharmaceutical manufacturing, medical aesthetics, and industrial microbiology:

  • Pharmaceutical Commerce: Operating like a bulk drug distributor that focuses on volume rather than profit, this segment accounted for 65% of total revenue in 2025 (RMB 28.697 billion), yet generated only RMB 479 million in net profit—equivalent to earning a 16.7% margin from sales of RMB 100 worth of goods. Its role is to provide a stable cash flow by maintaining a network of hospitals across the province.
  • Pharmaceutical Manufacturing: This is the true profit generator, accounting for 33% of revenue (RMB 14.784 billion) in 2025 and contributing over 90% of the net profit (RMB 3.355 billion). However, the growth potential for traditional generic drugs, such as acarbose, is diminishing due to price cuts from centralized procurement policies. The company is now focusing on innovative drugs, with revenue from these products reaching RMB 2.34 billion in 2025, a year-on-year increase of 64%, although they still represent less than 16% of the total manufacturing revenue.

II. Innovative Drugs: Mainly Based on Acquisitions, with Own Research Still in the Early Stages

Huadong Medicine has only been transitioning to innovative drugs for six years, and it typically takes about ten years from research and development to market launch. As a result, most of its currently marketed drugs are acquired from external sources, while its own research is still in the third phase of clinical trials (the final step before release).

  • Challenges with Acquired Drugs: While this approach allows for quick entry into the market, it creates no competitive barriers, as other companies can also acquire similar products, intensifying competition. Investors worry that relying solely on acquisitions may label the company as a drug distributor rather than a true innovative pharmaceutical firm.
  • Status of Own Research: In 2025, the company invested RMB 2.982 billion in research and development (a 11% increase year-on-year), with most funds going towards early-stage clinical trials. Although revenue from innovative drugs is growing rapidly (RMB 2.34 billion in 2025), it is still too small to drive the growth of the entire manufacturing division or offset declines in other segments.

III. Medical Aesthetics: From a Potential Growth Driver to a Drag

Medical aesthetics was once a key growth area for Huadong Medicine. In 2018, the company acquired the British company Sinclair and obtained the popular "Youth Injection" (Eyesight). After its launch in China in 2021, this product contributed significantly to revenue growth, which soared from RMB 1 billion in 2021 to RMB 2.447 billion in 2023. However, the segment has since taken a turn for the worse:

  • Reasons for Decline: Increased industry competition, losses at the overseas subsidiary Sinclair (RMB 78.11 million in goodwill impairment), and shifting consumer trends (less enthusiasm for medical aesthetics). In 2025, medical aesthetics revenue dropped by 21.5% to RMB 1.826 billion, and it is expected to decline another 30% in the first quarter of 2026.
  • Impact: This not only results in a reduction in high-margin revenue (the gross margin of the Youth Injection exceeded 80% at its peak) but also affects net profit. Moreover, the company's high valuation was partly based on its innovative drug and medical aesthetics segments; now that medical aesthetics is struggling, this valuation foundation has weakened.

IV. Transformation Challenges: Three Major Issues to Overcome

To overcome these challenges, Huadong Medicine must address three key issues:

1. When Will Innovative Drugs Become the Main Driver? Currently, innovative drugs account for less than 20% of manufacturing revenue. To truly drive performance, they need to account for more than 50%. This will require the successful launch of multiple self-developed products, but even the fastest projects are still in the third phase of clinical trials, meaning at least another two to three years are needed.

2. Can Medical Aesthetics Recover? The company has launched new products such as botulinum toxin and advanced versions of the Youth Injection in 2026, but it will take time to build sales channels and educate the market, making it difficult to reverse the decline in this segment in the short term.

3. Is the Company's R&D Capacity Strong Enough? Investors are concerned about whether its own innovative drugs will outperform those acquired in the future. If it continues to rely on acquisitions, its reputation as an innovative company could be compromised.

V. Future Prospects: Two Key Areas for Growth

The company's future success depends on two main areas:

  • Innovative Drug Pipeline: Over the next five years, more than 40 innovative products are expected to be launched. If these self-developed drugs can be successfully approved and sell well, they could become a new source of profit.
  • New Medical Aesthetics Products: Whether the company's new products (such as botulinum toxin and advanced versions of the Youth Injection) can replicate past successes is crucial. If they do, the medical aesthetics segment could once again become a growth driver.

However, all these developments will take time to verify. For now, Huadong Medicine is still in the midst of its transformation, working hard to improve its performance. Investors and the market are awaiting more substantial results from the company.