虎嗅

Real estate market hits bottom and rebounds; prices are rising everywhere, but we still advise you to "don't buy."

原文:楼市触底反弹,房价涨声一片,但还是劝你“别买”

Summary of the Core Message

The main message of this news is that the essence of housing has returned to being a “durable consumer good for living in,” and the era of making huge profits through real estate speculation is completely over. In the future, you can buy quality houses to improve your life, but it will be almost impossible to make substantial profits by investing in property.

Detailed Analysis

1. Housing as a “Durable Consumer Good”

The term “durable consumer good” might sound technical, but it simply means that housing is similar to items like your refrigerator or TV—you buy it for use, not for speculation. In the past, many people bought houses with the aim of selling them at a higher price after a few years to make a profit, treating them more as a tool for making money. However, now the primary function of housing has shifted back to providing a place to live comfortably or offering a stable home for your family, rather than expecting it to appreciate in value like stocks.

For example, when you buy a refrigerator, you don’t think about how much it will sell for next year; you focus on its efficiency and capacity. Similarly, when buying a house, you should consider factors such as the location, the quality of the community, and whether the layout suits your needs, rather than constantly monitoring price fluctuations.

2. Why Has the Era of Real Estate Speculation Changed?

The change is not accidental; it’s the result of three key factors: policies, market conditions, and demographic trends:

  • Policies Prohibiting Speculation: The government has been emphasizing that housing should be for living in, not for speculation. Measures such as purchase restrictions and loan limits (preventing people from buying multiple houses easily) and property tax trials (imposing taxes on those with multiple properties) have effectively blocked the path to speculative gains.
  • Market Supply Exceeding Demand: Over the past decade or so, too many houses have been built, leading to a surplus in many cities. In some areas, there are more vacant homes than people. If you try to sell your house, you might not be able to find a buyer.
  • Declining Demographic Demand: There are fewer young people today, and their willingness to marry and have children is also lower, reducing the number of people who need to buy houses. Without enough demand, housing prices cannot rise, making it difficult for speculators to make profits.

3. “Buy Good Houses to Enjoy Life”

The news suggests that if you are buying a house for your own use, you can choose high-quality properties to enhance your quality of life, not as an investment. What makes a good house is what suits your needs—e.g., being close to work, having schools and hospitals nearby, and having a well-maintained community. Such houses provide comfort, and even if prices don’t rise, you can still enjoy the benefits they offer.

For instance, buying a house that’s 10 minutes’ walk from your workplace allows you to avoid commuting time, giving you more time to spend with your family or relax—this is a much more meaningful way to “enjoy life” than constantly worrying about price changes.

4. Investing in Real Estate for Huge Profits? Be Cautious

There are several challenges that make investing in real estate for substantial profits very risky:

  • Falling Housing Prices: In some cities, housing prices have started to decline, meaning you could end up losing money over time.
  • High Maintenance Costs: You’ll need to pay for utilities and potential property taxes, which are ongoing expenses, unlike in the past when you only made profits without additional costs.
  • Difficulties in Selling: It might take months to find a buyer, or you may have to sell at a lower price, resulting in losses after covering the transaction fees.
  • High Leverage Risks: People who used to borrow heavily to buy houses now face higher loan interest payments, which can be overwhelming if prices don’t rise.

5. What Should Ordinary People Do About Real Estate?

The advice is straightforward:

  • Prioritize Living: If you need to buy a house, choose one that fits your budget and meets your needs, not to invest beyond your means.
  • Don’t Gamble with Property: Stop treating real estate as a guaranteed investment. Instead, use your money to improve yourself (e.g., through education or skills) or for more stable investments (such as savings or government bonds).

In Conclusion

Housing in the future will primarily serve as a place to live, not a tool for making quick profits. If you want to get rich from real estate, forget it. If you want a comfortable home, that’s still possible. Times have changed, and so should our perspectives.