第一财经

"Prices are unnegotiable," as AI drives up demand in the Zhongguancun office market

原文:“价格谈不了”,AI正搅热中关村写字楼市场

Summary of Key Points

The Beijing office market is experiencing structural changes characterized by uneven development. Core areas focused on technology innovation, such as Zhongguancun, are seeing a surge in rental demand from high-tech companies in fields like AI and robotics, leading to lower vacancy rates and stable or even rising rents. However, the overall market remains divided, with rents in some traditional business districts continuing to decline. Additionally, a large amount of new office space is set to enter the market over the next two years, so it will take time for the supply and demand to balance out. Nevertheless, the rise of the tech innovation industry is acting as a catalyst, potentially ushering the sector into a new phase of quality-driven development.

I. Why Has Zhongguancun Become the Favorite of the Office Market?

Zhongguancun's success is largely due to the presence of technology-driven businesses:

  • Source of Demand: High-tech companies in areas such as AI, chips, and large-scale modeling are the main drivers of demand. Data shows that the TMT (Technology, Media, Communications) industry accounted for nearly half (49.4%) of office transactions in Beijing during the second quarter, with AI and cloud computing-related businesses accounting for 52.1% of TMT-related demand—meaning that five out of every ten technology companies renting office space are engaged in AI-related activities.
  • Specific Examples: Zhongguancun contributed 36.7% of the city's total rental demand. Companies like Suanzhi Future have expanded their leases, and Zhipu AI has directly purchased buildings for research and development purposes, demonstrating genuine interest from the market. As a result, the vacancy rate in Zhongguancun is only 8.2%, significantly lower than the city average of 14.7%, and rents have increased by 0.3%—making it the only Class-A office area in the city to see a rise in rents on a month-on-month basis.
  • Evidence of Strong Demand: An agent mentioned an example of a 500-square-meter, fully furnished office space that was vacant for half a year but is now rented for 186 yuan per square meter per month (over 90,000 yuan monthly), indicating intense demand and the landlords' confidence in market conditions.

II. What About Other Areas of the City?

The success in Zhongguancun is not widespread; other regions are facing significant disparities:

  • Overall Situation: The city-wide vacancy rate for Class-A office space is 14.7%, with average rents declining by 1.9% on a month-on-month basis. This is mainly due to price competition among office landlords in areas surrounding the CBD (such as the Third Embassy District and East Chang'an Street) to attract tenants. However, the decline in rent rates has slowed, suggesting that the market is beginning to stabilize.
  • Reasons for the Disparity: Zhongguancun relies on "new drivers of growth" (such as AI and robotics), while other regions are more dependent on traditional industries (like finance and trade), resulting in a surplus of supply and lower demand, which forces landlords to lower prices.

III. What Challenges Lie Ahead?

A wave of new office space is on the way, intensifying competition:

  • Supply Growth: From the second half of this year until 2027, nearly 1.5 million square meters of new office space will be added (equivalent to more than 100 football fields). In the second half of this year alone, 700,000 square meters of new space will be available, with 600,000 square meters concentrated in eastern areas like the CBD and Tongzhou.
  • Impact on the Market: With so much new supply, tenants will have more choices, and landlords may need to lower prices to attract them. Even though demand from technology companies is increasing, it may not be sufficient to absorb all of this new supply, so it will take time for the market to return to balance.

IV. The Underlying Logic: Tech Innovation as a Catalyst, but Balancing the Market Takes Time

Zhongguancun's recovery is not accidental; it is supported by the strong demand from technology-driven businesses:

  • Resilience: These companies have received funding and need to expand their office space (e.g., hiring more engineers and building research and development centers), representing genuine market demand. This is why Zhongguancun is considered a "industry-supported market" with greater resilience to economic challenges.
  • Future Trends: Despite the pressure from increased supply, the "cycle of technological innovation" coincides with the "cycle of office market rebalancing." The demand from technology companies will gradually absorb some of this new supply, shifting the market focus from price competition to quality (e.g., whether office spaces meet the computational needs of AI companies and provide suitable environments for research and development).

In summary, the Beijing office market is currently experiencing localized growth while overall stability prevails, with technology innovation playing a key role. For ordinary observers, this news indicates that emerging industries like AI are becoming a reality in the local economy—these companies are not only conducting research in laboratories but also renting office space and expanding their teams, signaling economic vitality.