虎嗅

Have all the people who are great at stand-up comedy just left?

原文:最会讲脱口秀的那批人,全跑了?

Summary of Key Points

The two leading stand-up comedy shows (Tencent’s “Talk Show and Ta’s Friends 3” and iQiyi’s “King of Comedy Solo Season 3”) seem to adopt different strategies—one focuses on maintaining a conservative approach (reducing competition and emphasizing companionship), while the other takes a more aggressive stance (bringing in many guests and betting on newcomers). However, both reflect the industry’s underlying anxieties: online comedy shows are struggling with losing old viewers and attracting new ones; top actors are leaving to pursue opportunities in offline venues or other fields. Online programs have lost their essence as stand-up comedy—due to restrictions on content and language—while offline shows are experiencing a surge in popularity, creating a stark contrast.

“Conservation” vs. “Aggression”: Both Shows Are Searching for a Way Out in a State of Panic

  • “Talk Show and Ta’s Friends 3” adopts a cautious approach, featuring duos or trios, co-staying arrangements, and a panel of familiar faces to reduce the intensity of competition and emphasize a sense of camaraderie. The producer claims they are focusing on nurturing industry talent, but in reality, they can no longer create new stars; the old model that relied on top actors to draw viewers is no longer effective, so they are resorting to emotional appeals to retain their existing audience.
  • “King of Comedy Solo Season 3” takes a riskier approach, with half of the participants being newcomers and using a lottery-style competition format along with well-known celebrities like Guo Qilin and Huang Bo. The hope is to discover the next Yang Li or Fu Hang among the crowd to attract new viewers.

However, neither show has achieved significant success, indicating that their content fails to address the audience’s current concerns—issues like beauty anxieties and workplace competition have become clichéd topics that no longer resonate with viewers.

Top Actors Leaving Online Comedy Shows

  • Li Dan has moved to live streaming on REDnote, acting as a “digital confidante” for fans.
  • Yang Li has moved to Chiang Mai and deleted her social media accounts.
  • Pang Bo has transitioned from a contestant to a host.
  • Familiar faces like Hu Lan and He Guangzhi are also absent from online shows.

Why have these once-popular stars left? The reason is simple: online comedy shows can no longer retain the kind of bold, controversial content that made them successful. Without such elements, the shows become safe but also boring.

The Decline of Bold Actors

  • Online platforms impose many restrictions, preventing actors from expressing themselves freely.
  • Offline theaters offer more freedom—no cameras to censor faces, no post-production editing of sensitive words, allowing for genuine performances that audiences are willing to pay to experience.

This is not just a matter of personnel movement; it represents a complete cycle in the industry’s transition from creating stars to a situation where there are no stars left to promote.

The Narrowing Path for Online Comedy Shows

The essence of stand-up comedy—truth, controversy, and deconstruction—is being stifled by online platforms’ emphasis on safety, balance, and warmth. These two concepts are inherently contradictory; when combined, the result is a form of comedy that lacks both impact and flavor.

  • Strict Boundaries: Topics like gender are avoided, and public figures are hesitant to speak honestly. Online actors must be cautious with their language for fear of triggering backlash.
  • Lack of Context: Jokes from online shows are often truncated into short videos, losing their context and becoming targets for criticism. Producers have to overly censor the content, leaving actors unable to express themselves authentically.

The Contrast Between Offline and Online Success

Online comedy shows are declining, while offline venues are thriving. Data shows that stand-up theater ticket sales doubled in the first half of 2026, with comedy clubs and open-mic events becoming popular platforms for new artists. Newcomers often need to perform hundreds of shows offline before getting a chance on online platforms.

However, the two formats operate under completely different principles: what works offline (bold content) may be censored online due to sensitive terms, and what is allowed offline (freer speech) requires significant revisions online. Online comedy has become a “sterilized” environment that fails to retain its original vitality.

The Future of Comedy Shows

If shows continue to prioritize safety over creativity, they will eventually transform into mere forms of group entertainment. Both shows are experimenting with new formats (teams, lotteries), but no one dares to tackle tough topics. Tighter speech restrictions, public pressure, and commercial constraints limit the content’s potential.

A fundamental question arises: if stand-up comedy cannot be bold or truthful, what’s the difference between it and more conventional, emotionally comforting shows? Do viewers really want safe, predictable humor?

Comedy itself will not die (the popularity of offline shows proves this), but if it remains confined to safe realms, it will become a mere formality without its essential qualities. Understanding these issues helps explain why current comedy shows no longer feel funny.

This analysis breaks down the underlying anxieties in the stand-up comedy industry, highlighting the irreconcilable conflict between online safety and the essence of stand-up comedy. Only by recognizing this can we understand why today’s comedy shows lack their former appeal.