虎嗅

How did the Brazilian ‘Shun Guai Dance’ with a yellow song pass the review in Shanghai’s New World?

原文:巴西顺拐舞黄歌,怎么在上海新天地过了审?

Summary of Key Points

A group of young people performed the “Brazilian Whirling Dance” at Shanghai’s Xintiandi (a luxury consumer destination), to explicit Portuguese songs. Due to language barriers (either on the platforms, among parents, or even the dancers themselves), these potentially offensive elements were packaged as part of an “international trend.” This phenomenon reflects the Chinese internet’s complicated attitude towards sexual expression, the semantic loopholes in platform censorship, the young people’s desire for a sense of “unconventional vitality,” and the absurdity of cultural transmission when its context is removed.

1. Portuguese: The “High-Class Veil” for Explicit Songs

The lyrics and titles of these Brazilian Funk songs (such as “Ela KéCavucadinha”) are directly sexual in nature and would not pass censorship in China. However, Portuguese has become a kind of “invisible cloak”: platform algorithms prioritize processing content in Chinese or English, and most users don’t understand the lyrics; even the dancers may not be aware of what they are singing. It’s like using a foreign language to disguise prohibited material, making people unaware of its true nature while perceiving it as an “international trend.”

2. Brazilian Funk: From Favela Culture to a “Motion Button” in China

Brazilian Funk originated from the favelas of Rio de Janeiro, carrying themes of race, class, violence, and desire—it is a form of expression for marginalized groups, not necessarily “refined.” In Chinese short videos, all these contextual elements are removed: the favela context, social conflicts—only the rhythmic beats remain. It has become a simple “action button” that requires no understanding of the lyrics or culture; just move to the music. It’s like cutting a profound movie into 15-second clips, leaving only the sense of excitement.

3. The Contradiction at Xintiandi: “Wild Body Practices” in a Consumerist Showcase

Xintiandi is a luxurious commercial area, representing the epitome of urban consumption upgrading. Yet, young people there perform a rough, loud Whirling Dance to explicit songs, creating a surreal contrast. If this were art, the title could be something like “Post-Pandemic Youth Dancing a Wild South American Dance in the Face of Consumerism,” conveying a strong sense of irony.

4. What Young People Want is Not “Refinement,” but “Unconventional Vitality”

Current Chinese pop music follows strict standards: smooth vocals, sweet melodies, and safe lyrics, like pre-packaged beverages with precise temperature and sweetness. Brazilian Funk, on the other hand, is rough, somewhat messy, and loud, yet it’s energizing. Young people enjoy it not because they understand Brazilian culture, but because it allows them to release stress—a bit of “unconventional” madness in a world dominated by performance metrics, commuting, and office routines.

5. The “Semantic Loopholes” in Platform Censorship: What’s Unintelligible is Safer

The Chinese internet strictly regulates sexual and vulgar content, but there’s a loophole regarding language. Prohibited themes in English hip-hop (guns, drugs, sex) are easily identified, while Portuguese goes unnoticed by censors. Since traffic algorithms rely on visual appeal and provocative elements, these explicit songs are rebranded as “Brazilian shaking dances” or “rhythmic exercises,” bypassing censorship. It’s like customs inspections where English packages are scrutinized, while Portuguese ones are passed through—a clever form of cultural “smuggling.”

6. Even Stupidity Has Its Value

This phenomenon has a greater impact than many formal cultural exchange initiatives because it doesn’t require understanding; all that’s needed is to move to the music. Although it may seem silly, it at least shows that young people haven’t been completely homogenized by society and can still find ways to express themselves. After all, conservative societies don’t eliminate desires; they just transform them through different languages and forms.