第一财经

"Revealed at WAIC 2026! Luckin Coffee is reshaping the future of the coffee industry through end-to-end digital and intelligent practices."

原文:亮相WAIC2026!瑞幸咖啡以全链路数智化实践重构咖啡产业未来

Summary of Key Points

At the 2026 World Artificial Intelligence Conference (WAIC2026), Luckin Coffee, as the exclusive partner for freshly prepared beverages, unveiled its first AI-driven industry blueprint that encompasses the entire value chain involving "people, goods, and venues." The company collaborated with technology firms such as Alibaba Cloud and Baidu Smart Cloud, as well as other industry partners, to create the "ZhiCui Ecosystem," demonstrating how AI can transform the entire coffee consumption process. This initiative presents a practical Chinese example of integrating AI with physical consumer experiences.

Detailed Analysis

1. People-Centric Approach: AI Makes Coffee More Personalized and Service More Attentive

Luckin places user needs at the forefront through AI. For instance, when developing new products, they use a "four-dimensional model" (user feedback, market analysis, timing of release, and taste trends) to determine the direction. This approach ensures that new products are likely to become hits by addressing current consumer preferences and market gaps. They have also introduced an intelligent assistant called "AI Lucky," which can be used directly within popular apps like WeChat and Alipay. You can simply request a "low-sugar ice Americano," and it will place the order for you while recommending a flavor that suits you, making the process much more convenient than browsing a menu manually.

2. Goods-Oriented Strategy: AI Improves Efficiency and Capacity

AI enhances every step of the coffee supply chain. From purchasing coffee beans to delivering the final product, AI helps optimize quality, inventory management, and delivery routes, reducing waste. Luckin has established four roasting bases (with one more under construction in Xiamen), capable of processing 155,000 tons of beans annually. This not only meets the needs of their expanding store network but also promotes sustainability by reducing energy consumption, resulting in both financial benefits and environmental advantages.

3. Venue-Enhancing Technology: AI Makes Stores More Efficient and Consistent

AI plays a crucial role in determining where to open stores and how to operate them. During site selection, AI analyzes local traffic patterns and consumer habits to find the most suitable locations. Once a store is up and running, AI monitors equipment performance and inventory levels, automatically reminding for replenishments when needed. During coffee production, AI controls roasting parameters to ensure consistent quality across all stores. The app also allows users to quickly locate the nearest store without unnecessary searching.

4. Building a Collaborative Ecosystem: Bringing Together Technology Leaders to Smarten the Coffee Industry

Luckin doesn't work alone; they have formed the "ZhiCui Ecosystem" by partnering with technology companies like Alibaba Cloud, Baidu Smart Cloud, and Huawei Cloud, as well as coffee bean suppliers and equipment manufacturers. Together, they explore how to apply AI in production, supply chain management, and consumer experiences. For example, Alibaba Cloud helps with data processing, while platforms like Huoshan Engine contribute to the development of intelligent systems. The goal of this ecosystem is to share Luckin's AI expertise with the entire industry, enabling more coffee brands—and possibly other consumer products—to leverage AI for improvement.

5. The Significance of This Initiative: A Chinese Model for Integrating AI with Physical Consumption

As China enters the new "14th Five-Year Plan" period, the integration of the real economy and the digital economy is a major trend. Luckin's showcase at WAIC demonstrates how Chinese consumer brands are using AI to transform traditional industries. It's not just about adding an AI element; rather, it's about using AI to enhance efficiency and customer experience across all aspects of the business, from users and products to the entire supply chain. This not only strengthens Luckin's competitiveness but also provides a replicable model for other physical consumer brands looking to transform through AI.

In summary, Luckin's efforts have upgraded every aspect of their coffee business using AI—from determining what to produce and how to deliver it to how to serve customers. By collaborating with partners, they are making the coffee industry more intelligent and efficient. For consumers, this translates into better-tasting coffee, more convenient ordering experiences, and a more consistent store experience. These are the tangible benefits that AI brings to the consumer landscape.