第一财经

Say goodbye to the anxiety of purchasing off-plan properties! Guangzhou plans to promote the sale of completed housing units.

原文:告别期房焦虑!广州拟推进现房销售制

Summary of Key Points

The core of Guangzhou's housing plan for the next five years ("14th Five-Year Plan") is to transition the real estate industry from its traditional model of "high turnover and emphasis on scale" to a new model that focuses on "quality, strong regulation, and excellent services." Key initiatives include: gradually piloting the sale of completed properties (ensuring buyers get exactly what they expect), reforming the basic systems for commercial housing development (such as the project company system and the lead bank system), increasing support for housing provident funds, and shifting the focus from quantity to quality in housing development, as well as from construction to comprehensive management and services.

Detailed Explanation

1. Pilot Program for the Sale of Completed Properties: Buyers Finally Get to See What They're Buying

Why the Change?

In the past, buying off-plan properties often led to issues such as discrepancies between the promised and the actual product or the risk of unfinished projects. Guangzhou's pilot program for completed property sales aims to address these concerns by allowing buyers to see the finished houses before making a purchase. Experts believe this will also encourage developers to abandon their high-turnover strategy of rapid construction and sale. Previously, developers would start building a few floors and then sell the property as soon as possible; now, they must wait until the entire building is completed before selling, which should result in higher-quality homes and fewer substandard properties.

How Will the Pilot Program Work?

Not all new properties in the city will be sold as completed units. Instead, suitable areas with a large supply of new housing and high housing prices (such as suburbs or regions with excess inventory) will be selected for the pilot. To motivate developers to participate, the government offers incentives: higher loan amounts and lower interest rates from banks for completed property projects, and the option to pay for land in installments. Public facilities (such as schools and parks) will also be prioritized for completion in these areas. If a developer still wishes to sell off-plan properties, stricter financial supervision will be in place to prevent the misappropriation of pre-sale funds.

2. Dual Reforms to the Commercial Housing System: From Developers Bearing All Risks to Projects Taking Independent Responsibility

Project Company System: Each Property as an Independent Entity

Previously, developers might mix funds from multiple projects, and problems with one project could affect others. The new system requires that each property be managed by a separate project company with its own closed-off fund. Funds used for sales and financing can only be used for that specific project and cannot be diverted by the developer. This ensures that even if there are issues with the developer group, the construction and delivery of individual properties will not be affected, significantly reducing the risk of unfinished projects.

Lead Bank System: A Dedicated Financial Manager for Each Project

Each project will have a designated bank (or bank consortium) acting as the "lead bank," which manages all the funds. The bank's responsibility is to ensure there is enough money for construction and to oversee the proper use of the funds. For example, developers must obtain the bank's approval before using funds for materials or paying salaries. The owner cannot transfer or distribute profits without the bank's consent. This approach not only helps developers with financing but also prevents the misappropriation of funds, promoting a shared responsibility and benefits between the bank and the project.

3. Enhanced Support for Housing Provident Funds: More Convenience for Both Homebuyers and Renters, with Special Benefits for Families with Multiple Children

Supporting Housing Consumption: More Funding for Families with Multiple Children

  • Homebuying: Whether purchasing a commercial or affordable housing unit, the amount of housing provident fund loans available will be higher for families with multiple children (e.g., an additional child may increase the loan limit).
  • Renting: It has become easier to withdraw funds from the housing provident fund.
  • Renovation of Existing Homes: Funds can also be used for home renovations, such as installing elevators.

More Convenient Services: Access to Provident Fund Funds from Other Cities

  • Homebuyers in other cities within the province can directly use their Guangzhou housing provident fund accounts.
  • Housing provident fund-related services can now be handled online, eliminating the need for in-person visits.
  • Residents from the Greater Bay Area (including those from Hong Kong and Macau) can enjoy more convenient access to these funds due to mutual recognition of policies and information sharing.

4. Shift in the Focus of Housing Development: From Building More Houses to Managing Existing Properties Better

During Guangzhou's "14th Five-Year Plan" period, a large number of new homes were built, and the per capita housing area for urban residents has already reached a sufficient level. The focus now shifts to managing existing properties more effectively:

  • Improving Property Quality: For example, the pilot program for completed property sales aims to improve the quality of housing.
  • Enhancing Management and Services: This includes renovating old residential areas and upgrading property management.
  • Optimizing the Supply Structure: More affordable and rental housing will be constructed to meet the needs of different demographic groups.

In summary, this plan represents a gradual transformation of the real estate industry in Guangzhou. It does not aim to completely abandon the old model but to guide the sector towards a healthier direction through pilot programs and institutional reforms. For buyers, the sale of completed properties and stricter financial supervision offer greater security. For developers, although the pace may be slower, it allows them to focus more on quality. For the city as a whole, housing development will be more sustainable, with a greater emphasis on quality rather than quantity, and buyers' rights and interests will be better protected.

Conclusion

Guangzhou's plan marks a "soft transition" in the real estate industry, gradually moving away from the old model through targeted initiatives and policy reforms. For buyers, the new measures provide more safety and protection. For developers, although the pace is slower, it encourages them to focus on quality. For the city, housing development will be more sustainable, with a greater emphasis on the quality of existing properties rather than simply increasing the quantity of new homes built. In the next five years, Guangzhou's housing market will place more emphasis on quality and better protect the rights of homebuyers.