虎嗅

An Old God from the AI Era: Can It Make Money by Changing Its 'Clothes'?

原文:一个AI时代的旧神,换个马甲就能赚钱?

Summary of Key Points

Li Kaifu's company, ZeroOneAllThings, was initially lagging behind in the “AI Large Model Six Tigers” competition (where other companies had either gone public or achieved high valuations, while ZeroOne cut its core model team). Therefore, it changed its strategy: instead of competing on models, it decided to follow the example of American company Palantir and provide enterprise-level AI services (helping businesses integrate data and make decisions using AI), focusing on the “Number One Leader Initiative” (where the company’s CEO personally drives the AI transformation). It relies on Li Kaifu’s personal network and influence to secure orders. However, this new approach comes with concerns: its revenue is currently project-based, and it hasn’t been proven whether it can become a sustainable platform company. Before going public, it must answer the question of whether it can generate profits without Li Kaifu.

Old Story: The Embarrassment Among the Six Tigers, Nearly Going Out of Business

ZeroOneAllThings was once one of the “Six Large Model Tigers,” but the other companies made progress. For example, Zhipu and Minimax went public (even though their stock prices fluctuated), and YuezhiDianmian was valued at 330 billion yuan (with investors lining up to invest). JieyueXingchen is still struggling in the model competition, leaving only ZeroOne and Wang Xiaochuan’s Baichuan Intelligence in an awkward position. Wang Xiaochuan has shifted to AI in healthcare (at least with a clear focus), but ZeroOne’s situation is worse. It once claimed to offer a full-stack solution of “models + AI infrastructure + applications,” but last year, it handed over most of its model training team to Alibaba—like a bakery saying it wouldn’t make the filling itself, losing its credibility as a “tiger” in the AI industry.

During that period, one-third of the company’s positions were vacant; employees were either distracted or looking for new jobs. Li Kaifu even told them, “Just give me a smile when you see me in the hallway,” behaving like an elderly person seeking comfort. But closing down would be too humiliating (for both investors and his own reputation), so they had to come up with a new story.

New Story: Learning from Palantir, Becoming an AI Consultant for Enterprises

Li Kaifu gave ZeroOne a new identity: no longer a “tiger,” but a “leopard” (symbolizing profitability), aiming to compete with Palantir. What is Palantir? Simply put, it helps companies and governments organize scattered data (such as production, inventory, customer information) so AI can understand business operations and assist in decision-making. For instance, Airbus used its technology to improve the delivery speed of A350 planes by 33%, and the U.S. military also utilized its services to capture Osama Bin Laden.

ZeroOne’s new approach includes:

1. Number One Leader Initiative: Li Kaifu personally meets with company CEOs, convincing them that they must take charge of the AI transformation or risk being overtaken by competitors.

2. Sovereign AI: Addressing companies’ concerns about data being controlled by external platforms by providing AI systems they can control.

3. WanCeAI Platform: Deploying AI models into business processes to create tools usable in specific roles (such as sales and finance AI).

The current orders look promising: 500 million yuan in orders for 2025 (with 250 million yuan in confirmed revenue), and over 1.5 billion yuan in orders by May 2026, with the goal of breaking even that year.

The “Kaifu Universe”: A Company Driven by Li Kaifu’s Personal Influence

ZeroOne has become a company driven by Li Kaifu’s personal brand:

  • The biggest contributor to sales is Li Kaifu himself, who personally approaches customers.
  • The developed AI tools are named “KaifuAI.”
  • The overall strategy revolves around Li Kaifu as the key leader.

This approach is effective—while others go through bidding processes, Li Kaifu can meet with CEOs with just one phone call. However, the risks are clear: customers buy into Li Kaifu’s reputation, not ZeroOne’s products. It’s similar to how MCN companies rely on influencers for traffic; if the influencer leaves, so do the customers. ZeroOne’s ability to build a sustainable organization is challenged.

Concerns: Will It Repeat the Mistakes of the AI Four Dragons?

The AI Four Dragons (such as SenseTime and YunCong) had clients and orders, but their models were project-based, resulting in slow revenue collection and significant losses. For example, SenseTime’s 2024 revenue was 3.7 billion yuan, with a loss of 4.3 billion yuan; YunCong’s revenue was 400 million yuan, with a loss of 700 million yuan, plus 3.3 billion yuan in unpaid accounts.

ZeroOne faces the same issue: only 250 million yuan out of 500 million yuan in orders for 2025 has been confirmed, indicating long delivery cycles and slow revenue collection. Li Kaifu wants to avoid a project-based model, but as long as it relies on personal service, it may revert to that pattern. For instance, creating AI systems for companies requires customization, making replication difficult.

ZeroOne plans to go public in Hong Kong in 2027, and by then, it must answer questions like: What percentage of revenue comes from products, and how repeatable are the orders? These issues can no longer be explained by Li Kaifu’s name alone.

Li Kaifu’s Final Battle: Proving That ZeroOne Can Survive Without Him

Li Kaifu is 65 years old this year, and this is likely his last major business venture. He values his reputation and doesn’t want ZeroOne to end poorly. However, the company’s success is too closely tied to him.

In the past, he was good at explaining complex concepts in simple terms (e.g., comparing AI to “Excel for the new era”) to help CEOs understand. Now, he needs to transform this ability into a sustainable system for ZeroOne—products that can sell themselves, deliveries that can be replicated, and revenue that is stable.

Just as he asks CEOs, “How has AI changed your financial reports?” It’s now ZeroOne’s turn to answer that question. Before going public, it must prove that it can generate profits without Li Kaifu.

In Conclusion

Li Kaifu has used his personal influence to give ZeroOne a new path forward, but the real challenge is whether it can transform from a company driven by a single individual into a true AI platform company.