虎嗅

Samsung's Full-Stack Counterattack: Can a Combination of HBM, 2nm Technology, and Advanced Packaging Break TSMC's Moat?

原文:三星全栈反击,HBM、2nm工艺加先进封装组合能否撬动台积电护城河?

Summary of Key Points

Samsung and Broadcom have signed a memorandum of understanding (MOU), anticipating cooperation worth over $200 billion in the next five years (up to 2030) across three major areas: memory (HBM), wafer fabrication (2nm and below), and advanced packaging. This marks the first time Samsung has packaged its three most core semiconductor capabilities into a “one-stop solution” to showcase its comprehensive strength to large AI chip customers, in an attempt to catch up with TSMC (in wafer fabrication) and SK Hynix (in memory). It’s important to note that this is not a confirmed order; rather, it’s a framework for collaboration. Whether the cooperation will be successful remains to be seen—Samsung has obtained a ticket to enter the final round of AI chip competition, but not the championship trophy.

Detailed Analysis

1. The $200 Billion Is Not an Earned Amount, But Only a Cooperation Intent

Many might think that Samsung has already made a fortune with this deal, but in reality, it’s still in the planning phase:

  • MOU ≠ Contract: An MOU is a document expressing the intention to cooperate and does not have legal binding force. It does not specify annual purchases or prices, nor does it commit to any purchases. It’s like agreeing with a friend to open a milk tea shop, but without signing a lease or purchasing equipment, and no money has been spent yet.
  • Why Is This Framework Valuable?: The semiconductor industry (especially for advanced processes and HBM) requires years in advance to build factories and expand production capacity. With Broadcom’s long-term commitment, Samsung can confidently invest in building production lines. However, the actual revenue generated will depend on product design, yield (the percentage of chips that meet quality standards), and customer demand.

2. Broadcom Is a “Powerful Customer” with Backing from Cloud Giants

Broadcom is no ordinary chip company; it’s like a “customized luxury home builder” in the AI chip industry:

  • Explosive Growth in AI Business: In the second fiscal quarter of 2026, Broadcom’s AI semiconductor revenue was $10.8 billion (a 143% year-on-year increase), and it is expected to reach $16 billion in the third quarter (a 200% year-on-year increase)—this amount equals the annual revenue of many chip companies.
  • Unique Business Model: NVIDIA sells standardized GPUs (like five-star hotels that are ready to use but expensive), while Broadcom customizes chips for cloud giants like Amazon and Google (like building their own homes, which is more costly upfront but more cost-effective in the long run and meets specific needs).
  • Benefits for Samsung: Collaborating with Broadcom allows Samsung to indirectly access these cloud giants’ supply chains, providing additional revenue sources beyond just working with Broadcom.

3. The One-Stop Solution: Samsung’s “Ace Card”

AI chips are not single components; they require a combination of computing chips, HBM memory, and advanced packaging to perform optimally:

  • Pain Points of Separate Purchases: If a customer buys HBM from SK Hynix, wafer fabrication from TSMC, and packaging from another company, they must coordinate among three parties (ensuring compatibility and power consumption), which is inefficient and prone to issues.
  • Samsung’s Advantage: Samsung has the capabilities for HBM production, 2nm wafer fabrication, and 2.3D/2.5D packaging, enabling internal optimization. This streamlined process saves time and reduces coordination costs.
  • Why Customers Buy This?: Cloud giants fear supply chain disruptions (e.g., relying solely on TSMC). Samsung’s one-stop solution offers them a backup option, reducing risks and allowing for better negotiation terms.

4. Samsung’s Urgency to Secure Orders: A Large Gap in Wafer Fabrication Business Compared to TSMC

Samsung’s wafer fabrication business has been outperformed by TSMC:

  • Market Share Gap: In the first quarter of 2026, TSMC’s wafer fabrication revenue was $35.8 billion (72%), while Samsung’s was only $3.2 billion (6.5%)—TSMC is 11 times larger than Samsung.
  • Low Capacity Utilization: Advanced manufacturing facilities are costly, and idle capacity results in losses. Although Samsung has announced the mass production of 2nm chips, it lacks external customers to fully utilize its capacity. Broadcom’s orders can help fill this gap and share R&D costs.

5. Threat to TSMC? No Immediate Concern, but Long-Term Competition Is Looming

  • Short Term: The gap between the two remains significant. TSMC’s advantage lies not only in advanced technology but also in customer trust, an ecosystem of design tools and IP, and extensive production experience. Samsung needs to prove it can produce chips for Broadcom reliably (on time and with high quality).
  • Long Term: Customers need backup options for their AI chip orders, which are often worth billions over several years. If Samsung can fulfill Broadcom’s orders, it can demonstrate its reliability and potentially gain more market share. For example, cloud giants may gradually allocate 20% of their business to Samsung in the future.

Conclusion: Opportunities and Challenges for Samsung

The significance of this collaboration lies not in the $200 billion figure but in Samsung’s discovery of a differentiated competitive strategy—using its full-stack capabilities in memory, wafer fabrication, and packaging to compete with TSMC’s focus on pure wafer fabrication. Whether it will be successful depends on several factors: whether the cooperation leads to formal orders, whether 2nm chips can be produced on time, and whether HBM and packaging can be mass-produced reliably. It’s too early to claim “the return of the king,” but Samsung has indeed found a potential path to turnaround.