虎嗅

"As long as the football keeps rolling..." – A broad perspective.

原文:只要足球仍在转动|| 大视野

Summary of Key Points

This article uses the World Cup as a starting point and employs the metaphor "football is still rolling" to discuss the role of sports in facilitating global communication, the resilience of cooperation amidst anti-globalization trends, the economic value of the sports industry, and the implications for China's own sporting development. Through historical examples, economic data, and current observations, it illustrates that football is not just a competitive sport; it is also a powerful force that promotes peace, sustains globalization, and drives economic growth. Even in a world divided, as long as football continues to move forward, there remains hope for humanity.

I. Football: A "Path to Peace" in Political Deadlocks

Sports may not replace politics, but they can always open a window during times of deadlock. The article cites several classic examples:

  • The Sacred Truce in Ancient Greece: Warring city-states would suspend military actions for the Olympics to allow athletes to compete safely—this was one of the earliest forms of peace agreement.
  • Mandela's Rugby Diplomacy: After the end of apartheid in South Africa, Mandela wore a white team jersey to support a match, helping to bridge the gap between black and white people.
  • The Rose Agreement between Iran and the United States: During the 1998 World Cup, both teams exchanged white roses before the game and shook hands after it, breaking down political barriers.
  • Didier Drogba's Ceasefire Appeal: During the Ivorian civil war, captain Drogba led his teammates in a prayer for peace; the live broadcast inspired the entire country to lay down their weapons—a moment of pride for him.

These examples show that human competition does not necessarily have to rely on war. Using fair competitions as a means to resolve conflicts is an important aspect of modern civilization.

II. The Resilience of Globalization Amid Anti-Globalization

Despite the current trends of decoupling and parallel worlds, the World Cup demonstrates that globalization has not ceased; it has simply adapted:

  • Technological Equality: Technologies like cloud computing have made global connections stronger. For example, 60% of Silicon Valley's AI startups were founded by immigrants, targeting both Chinese and American markets.
  • Civilian Cooperation Continues: Fuyao Glass established a car glass factory in an abandoned US plant, creating jobs for 2,500 people; Silicon Valley AI companies use Chinese open-source models to save costs, while Chinese companies rely on American technology frameworks. The two sides are interdependent.
  • Football as a Symbol of Globalization: The 2026 World Cup will expand to 48 teams, bringing together people from different countries and cultures, proving that the concept of a global community is not just an illusion.

The article argues that we must ensure globalization remains fluid and that football serves as a symbol of this continuity.

III. The Economic Impact of the World Cup: The Power of the Sports Industry

The World Cup is more than just a sporting event; it is also a money-making machine:

  • FIFA's Massive Profits: This year's tournament is expected to generate $15 billion in revenue (up from an initial estimate of $11 billion), through high-priced tickets and resale rights (15% for both buyers and sellers).
  • Economic Benefits for the US: It has contributed $20 billion to the US economy, leading to the strongest consumer spending in four years.
  • The Profitability of the US Sports Industry: The narrow definition of the US sports industry (events, copyrights, sponsorships) generates $600-700 billion annually, accounting for 2-3% of GDP; the broader sports sector (fitness, tourism, etc.) brings in over $1 trillion. The US relies on media rights (e.g., NFL broadcasts worth $12 billion per year) and sponsorship rather than ticket sales.

In contrast, China's sports industry has a total scale of 3.8 trillion yuan in 2024, accounting for only 1.19% of GDP—indicating significant potential. The article calls for the sports industry to be seen as a new driver of economic growth and a source of innovation.

IV. The Philosophical Symbolism of Football: A Sphere of Civilizational Exchange

The article begins with Galileo's words "It is still rolling" to highlight the symbolic significance of football:

  • The Beauty of the Sphere: The sun, Earth, and football are all round shapes that can roll, bounce, and move smoothly. The unique structure of the football (a truncated icosahedron) combines strength and flexibility, allowing for countless creative plays.
  • The Power of Movement: When football moves, it brings people together from different cultures to cheer and share joy. Football represents a message from nature that encourages us to connect and exchange ideas.

V. Implications for China

The article concludes by mentioning China's men's national football team, currently ranked 91st, and hopes that it will qualify for the World Cup soon:

  • Upgrading the Sports Industry: While China has a strong manufacturing base, its sports services and experiential economy lag behind those of the US. China needs to move from exporting products to exporting technology and expertise by integrating into the global sports ecosystem.
  • The Power of Civilian Cooperation: By engaging in mutually beneficial partnerships (like Fuyao Glass), China can create value for others around the world. In fields like AI and robotics, China can complement American strengths (e.g., cheap hardware and advanced algorithms).
  • Football as a Source of Joy: Football is more than just a competitive sport; it brings joy to ordinary people. As long as football continues to be played, civilization will continue to thrive.

Conclusion

The article ends with the message that "as long as football continues to roll, the world has a brighter future." Football is not just a ball; it is a bond that connects the world, a carrier of cultural exchange, and a driver of economic growth. It reminds us that even in a divided world, maintaining connectivity and communication will enable humanity to move forward together.