第一财经

A 16-year dialogue on cooperation: Understanding the weight of China's voice in the global automotive industry

原文:一场跨越16年的合作对话:看清中国汽车出海的话语权重构

Summary of Key Points

Sixteen years ago, Geely acquired Volvo from Ford for $1.8 billion, becoming China's first multinational automotive company. Sixteen years later, Ford has invited Geely to invest in its factory in Valencia, Spain, to establish a joint venture (with Ford holding 66% and Geely 34%). The plant is set to begin operations in 2027, and the first new energy vehicle will be launched in 2028. This collaboration represents more than just a partnership between two companies; it marks a significant shift for Chinese automobiles going global from the “product-selling” (Stage 1.0) and “factory construction” (Stage 2.0) phases to the “local integration and ecosystem cooperation” (Stage 3.0) era. Geely has evolved from a learner to a provider of capabilities, offering Chinese automakers a new path forward through capacity sharing and joint development.

What Are Geely and Ford Seeking in This Partnership?

  • Ford’s Challenges: The Valencia plant is a historic European manufacturer with an annual production capacity of 500,000 vehicles. However, with the discontinuation of fuel-powered car production in recent years, only the Kuga model remains, leaving much of the capacity idle and resulting in high maintenance costs.
  • Geely’s Needs: Geely wants to enter the European market, but building a factory from scratch would be time-consuming and costly, and it might face tariff barriers due to higher taxes on Chinese imports.
  • Complementary Benefits: By investing €221 million, Geely helps Ford utilize its idle capacity. Geely gains a local manufacturing base in Europe, which allows it to avoid tariffs and deliver vehicles more quickly to European customers. Additionally, Geely contributes its electrification technology (such as new energy vehicle platforms and battery management systems), while Ford provides access to local markets and customer trust.

What Has Chinese Automobile Manufacturing Experienced in Its Global Expansion?

  • Stage 1.0 (since 2001): Selling inexpensive vehicles to low-income countries. Chinese automakers initially focused on developing countries in Southeast Asia and Africa, where “Made in China” was seen as low-quality, without significant brand recognition or influence.
  • Stage 2.0 (after 2010): Moving from selling products to building factories. A turning point came with Geely’s acquisition of Volvo in 2010, which provided access to luxury brands and global management and technology. Chinese automakers began setting up factories overseas for assembly (KD/CKD processes), such as SAIC in Thailand.
  • Stage 3.0 (present): Local integration and ecosystem development. The focus is no longer just on selling vehicles but on building strong brands and creating local ecosystems. For example, Geely’s collaboration with Ford involves sharing electrification technologies and leveraging each other’s resources to gain a foothold in the European market.

How Has Chinese Automobile Manufacturing Evolved from Stage 1.0 to Stage 3.0?

  • In Stage 1.0, Chinese cars were mainly targeted at low-income markets.
  • In Stage 2.0, companies began building factories overseas and assembling components locally.
  • In Stage 3.0, Chinese automakers aim to establish strong brands and integrate fully into local ecosystems, sharing technologies and resources with global peers.

How Has Geely Moved from a “Buyer” to a “Partner” in 16 Years?

  • Initial Approach: When Geely acquired Volvo in 2010, it was looking to learn from Ford’s expertise and gain access to its brands and technology. Ford saw Geely as a potential partner with significant potential.
  • Current Position: Over the years, Geely has developed advanced electrification capabilities, such as those of its Polestar electric vehicles and Lynk & Co brand. Ford’s European president has praised Geely for its rapid progress in electrification, stating that Geely’s technology is essential for Ford’s transition to new energy vehicles.
  • Essential Change: What used to be a need for Chinese companies to acquire foreign technologies has now reversed; the world relies on China’s electrification capabilities. Geely has transformed from a follower to a leader in this field.

Can Other Chinese Automakers Follow Geely’s Path?

  • Core Strategy: Avoid reinvesting in new factories and instead integrate into local ecosystems. By sharing Ford’s idle capacity, Geely saves time and money (building a factory from scratch takes 3–5 years) and leverages Ford’s existing reputation and market presence.
  • Trust is Key: Geely’s past commitment to Volvo’s independence has built trust with Ford. This cooperation is based on years of mutual respect and success.
  • Repeatability: Other Chinese automakers with advanced technologies (e.g., in electrification) can partner with idle European factories, avoiding costly infrastructure investments and gaining faster market entry.

What Does This Partnership Mean for Chinese Automobile Manufacturing?

  • It marks a new phase of globalization, where Chinese companies use their technology and local resources to establish a global presence.
  • It demonstrates the strength of Chinese automakers, as evidenced by Geely’s 158% increase in overseas sales and a 56% penetration rate of new energy vehicles. Ford’s partnership with Geely is a testament to China’s technological prowess.
  • This model shows that going global doesn’t necessarily require independent efforts; cooperation with local partners can lead to mutual benefit.

In summary, this collaboration represents a significant milestone for Chinese automobiles, signaling a shift from being followers to leaders in the global automotive industry. Geely’s partnership with Ford is not just about joint vehicle production but about creating a new model of global cooperation that benefits both parties and sets a new standard for Chinese automakers going global.