虎嗅

The issue with table tennis might not lie in its fan culture (or "fan fandomization").

原文:乒乓球的问题,可能不在于饭圈化

Summary of Key Issues

Two recent incidents in the table tennis community—Xu Xin being falsely accused of being a “spies” for the Beijing team, and Zhang Yudong facing online violence due to training recordings—highlight an increasingly prominent problem: the severe fan culture phenomenon surrounding table tennis. What was once a pure sport has gradually been infiltrated by the logic of entertainment and star worship. Extreme fans replace facts with their own biases, creating conflicts, while platforms and fan leaders deliberately stir up trouble for the sake of traffic. Athletes not only have to deal with the pressure of competition but also bear the consequences of their fans' extreme behaviors, leading to a vicious cycle where “the crazier the fans, the worse the public perception, the more mocked the athletes, and the more crazy the fans become.”

How Does Fan Culture Distort Sports Understanding?

Let’s start with Xu Xin’s “spy rumor.” Last year, when the Shanghai team lost to the Beijing team at the National Games, and Xu Xin failed in both doubles and singles, extreme fans claimed he intentionally lost to help Beijing. This year, despite the official clarification from the Shanghai Sports Bureau that Xu Xin always represented the Shanghai team and his performance was evident, the rumor persisted. Why? Because extreme fans only believe what they want to believe; facts don’t matter; their stance does.

Now, consider Zhang Yudong’s incident. Rejoining the sport at 30 with no world ranking, he surprised everyone by defeating Wang Chuchin. A conversation during training was leaked, in which he mentioned that they couldn’t compete on skill and that his opponent was being pretentious. Although Zhang didn’t name the opponent, fans immediately associated it with Wang Chuchin, labeling him as lacking competitive spirit and spreading rumors about his private life. Despite Zhang’s efforts to clear things up and even having his account deleted, the logic remains the same: in the eyes of fans, their idols cannot be associated with any negative aspects, not even in private conversations.

The Root Causes of Fan Culture in Sports

The reason table tennis has developed such a fan culture is essentially due to athletes becoming celebrities. In the past, people only recognized the “Chinese team”; wins were celebrated as a national achievement, and losses were regretted. Now, however, athletes appear in variety shows, shoot for magazines, and manage their personal images on social media, much like entertainment stars.

From a commercial perspective, this is beneficial: fans are willing to pay for tickets and merchandise, increasing the popularity of events and the athletes’ commercial value. However, the problem arises when the “conflict-driven logic” from the entertainment fan culture is transferred to sports. In the entertainment world, celebrities compete for resources and fans engage in fierce battles; in sports, competitors become enemies, creating unnecessary tensions. For example, Xu Xin and Ma Long, who are friends, are labeled as rivals by fans.

The Mentality of Extreme Fans

Extreme fans have a peculiar mindset: their idols are always innocent, with the entire world against them—coaches oppress them, teammates compete with them, opponents target them, and the media smear them. If they lose, it’s because they’re injured or targeted; if they win, they must patrol the internet for criticisms and respond angrily.

What fans really pursue is not the real athletes but the “perfect images” they create in their minds. For instance, Wang Chuchin is seen as a talented and hardworking young player who cannot tolerate any criticism; Xu Xin is either revered as a god or vilified as a spy after a loss. The danger of this mindset is that all factual judgments are overshadowed by bias, turning discussions about matches into “team-watching games” where those who don’t support their idol are labeled as haters.

The Vicious Cycle

The most innocent victims are the athletes themselves. They have repeatedly called for rational behavior from fans, such as Wang Chuchin advising against attacking opponents, but extreme fans ignore these pleas. Athletes end up bearing the burden of their fans’ extreme actions—public perception worsens due to fan madness, and when they lose, fans blame everything on them, leading to even more intense attacks.

For example, Zhang Yudong had a good performance after returning to the sport but had to retire due to online violence; Xu Xin, a seasoned player, was falsely accused of being a spy. In this cycle, who will still want to play well or pay attention to the sport itself?

Solutions

The problem isn’t fan culture per se—athletes becoming stars and fans developing such behaviors is a natural trend. However, to address it, we need to focus on key issues:

1. Crack down on troublemakers: Those who deliberately stir up conflict, whether through rumors or inciting tension, rely on traffic for profit. They must be held accountable to break their profit chains.

2. Reframe fan attention towards the sport itself: The essence of table tennis is competition, not star worship. Fans should focus on the athletes’ skills and dedication, rather than who is criticizing whom or who is a “spy.”

3. Athletes should share more about training and matches: This helps fans see that athletes are human beings with flaws, not perfect idols.

4. The public should be rational: Extreme fans are a minority; their behavior shouldn’t define the entire table tennis community or the athletes.

In the end, our goal is to preserve the essence of table tennis—to enjoy the exciting matches and the skillful play of the athletes, not the chaotic fan culture. Table tennis is our national sport, and its charm lies in the competition and the skills on the court, not the negativity surrounding it. Let’s return to the pure enjoyment of the sport.