Summary of Key Points
In July 2026, Ping An's health and wellness brand, "Ping An Zhen Yi Nian," opened the first urban wellness community in the Greater Bay Area at Yinnian City · Futian, located in the Shenzhen Futian CBD. Unlike traditional nursing homes that are situated in remote areas, this community is nestled in the heart of the city, allowing residents to stay within their familiar surroundings. It focuses on providing a quality life rather than simply ensuring survival, utilizing a "seven-dimensional health" approach to address physical, emotional, and social needs. The services are meticulously designed, ranging from personalized meals using ingredients supplied from Hong Kong to butler services that even include ticket reservation on behalf of residents. Even Lang Ping, a well-known athlete, praised the experience as "extremely enjoyable." Ping An plans to expand its presence in Guangzhou, Foshan, and other cities to help address the shortage of elderly care resources in Hong Kong and to elevate the wellness industry in the Greater Bay Area from a basic presence to a premium offering.
1. The "Elderly Care Paradise" in the City Center
Traditional nursing homes are often built in suburban areas, leaving residents feeling isolated: they cannot see old friends or visit their favorite markets, and family visits require long journeys. Ping An has chosen to locate Yinnian City · Futian in the bustling Shenzhen Futian CBD, surrounded by natural attractions such as Yinhu Mountain and Bijia Mountain, with five top-tier hospitals within a 3-kilometer radius. The high-rise buildings also offer views of the sports center and the night skyline of the CBD.
What sets this community apart is its considerate design: Ping An has established two locations in Futian and Shekou, creating a "dual brilliance" that enables residents from different areas to live within a 15-minute commute. They can still walk familiar streets, shop for groceries, meet with friends, and receive visits from family on weekends. Guo Xiaotao emphasizes that what elderly people really need is not just a good place to live but also the ability to be with their loved ones.
2. Elderly Care Is About More Than Just Surviving
In the past, elderly care focused mainly on ensuring basic needs like proper nutrition and warmth while preventing illness. Today, residents seek more—activities to engage in, love and support from others, and a sense of purpose in life. Ping An has developed a "seven-dimensional health" framework to address these aspects:
- Physical Health: Regular monitoring and intervention for chronic conditions (e.g., blood sugar control for diabetes patients).
- Emotional Well-being: Attention to mood changes and psychological support.
- Social Interaction: Organizing activities to help residents make new friends.
- Mental Engagement: Activities such as masterclasses and aromatherapy workshops to keep their minds active.
- Cognitive Function: Exercises to prevent memory decline.
- Career Development: Encouraging residents to contribute their skills (e.g., teaching young people sports).
- Financial Management: Assistance with asset management, leveraging Ping An's financial expertise.
In essence, the approach shifts from a reactive model of treating illnesses to a proactive one that promotes a dignified and meaningful life for the elderly.
3. Thoughtful Services Every Detail
One of the highlights for Lang Ping during her trial stay was the food: a variety of dishes using ingredients from Hong Kong, including medicinal herbs like Tianqi Miao and Goji berries. The community also has a daily meeting where butlers, doctors, and chefs discuss the resident's health and mood to adjust services accordingly. For entertainment, there are golf facilities, a floral arts classroom, and a meditation room, as well as cultural events hosted by renowned experts like Meng Qingyan and Mao Jian. The butler service is particularly attentive, for example, booking concert tickets or taking care of pets when residents go out.
Medically, the community has general practitioners and traditional Chinese medicine clinics, with direct access to top-tier hospitals via special channels. Lang Ping's joint rehabilitation needs were fully met with smart fitness equipment and personalized plans from rehabilitation specialists, along with real-time monitoring of heart rate and blood oxygen levels.
4. Expanding across the Greater Bay Area
Ping An is not only expanding in Shenzhen but also in Guangzhou and Foshan. Elderly residents in Hong Kong, facing challenges such as long waiting times and high costs for care, find the community in Shenzhen to be a convenient and affordable alternative. The goal is to provide quality elderly care throughout the Greater Bay Area and replicate the Shenzhen model nationwide to address the issue of providing adequate support for the aging population. As Professor Wang Dahua put it, "A place where one feels at ease is a home; a nursing home should feel like a home."
5. Lang Ping's Positive Experience
Lang Ping's three-day trial stay was incredibly satisfying, with three main highlights:
- Food: A diverse and nutritionally balanced menu.
- Entertainment: Opportunities to learn new skills (floral arts, golf) and engage in enjoyable activities daily.
- Rehabilitation: Professional rehabilitation services after joint surgery, including personalized exercise plans.
She even said, "My life has just begun." This reflects Ping An's vision of helping the elderly enjoy their years rather than simply surviving them.
In summary, Yinnian City · Futian is not just a nursing home; it is a "happy home in the city center" that preserves the familiar elements of daily life while offering professional services to enhance the quality of residents' lives. Ping An's approach has the potential to change how we perceive elderly care—making it a more enjoyable and meaningful experience.