第一财经

FCC New Regulations Affect Roaming Robots: New Models Face Restrictions on Market Entry

原文:FCC新规波及扫地机器人 新型号入市受限制

Summary of Key Points

The US Federal Communications Commission (FCC) has recently introduced new regulations, placing “advanced robotic equipment manufactured overseas” under regulatory control, restricting the export of new models of such robots to the United States. Chinese robotic vacuum cleaners and lawn mowers, which are already being exported on a significant scale, are more affected by these rules; in contrast, humanoid and quadruped robots, which are still in the initial stages of export, are less impacted. Existing robots that have obtained FCC certification are not affected, but new models wishing to enter the US market must first obtain FCC authorization, which may reflect trade protectionist intentions.

I. Which Robots Are Subject to the New Regulations? — Not All Robots Are Affected

The FCC has defined two criteria for “advanced robotic equipment” to be subject to restrictions:

1. Self-moving, intelligent robots: These include vacuum cleaners, lawn mowers, humanoid, and quadruped robots that can walk/move on their own, avoid obstacles, and operate without human intervention (using commands or sensors), with the total weight of the robot plus its charging base exceeding 2 kilograms.

2. Meeting Hardware Requirements: The equipment must have three essential components: sensors capable of perceiving the environment (such as cameras and lidar), connectivity (data transfer speed ≥ 200kbps, sufficient for smooth communication), and AI hardware for autonomous navigation and data collection (functioning as the robot’s “brain”).

Which robots are exempt? Toy robots (too small and simple), fixed industrial robotic arms (immobile), medical surgical robots, and underwater vehicles are not within the scope of these regulations.

II. Who Is Most Affected? — Vacuum Cleaners and Lawn Mowers Are More Impacted Than Humanoid Robots

The impact on Chinese robot exports varies significantly:

  • Vacuum Cleaners/Lawn Mowers: These have already established a substantial export market. In the first half of 2024 (the year mentioned in the news may be a mistake; let’s assume it’s 2026), vacuum cleaner exports to the US amounted to $170 million, accounting for 6.8% of global exports, while lawn mower exports (both electric and fuel-powered) totaled $210 million, accounting for 10.9%. Chinese brands hold a significant share of the US vacuum cleaner market, so the new regulations directly affect their newer models.
  • Humanoid/Quadruped Robots: These are still in the initial stages of export. Export sales in the first half of the year were only $23.3 million, accounting for 21.6% of global exports, with a total of 1,840 units sold. Therefore, even if restricted, the short-term impact is limited.

In summary, products with higher sales volumes are more affected, while those with lower sales volumes are temporarily unaffected.

III. Existing Products vs. New Models — “Old Models” Are Safe, but “New Models” Need to Meet Standards

The new regulations apply only to new models. Robots that are already sold in the US and have obtained FCC certification before July 28 are not affected:

  • For example, a certain company’s lawn mowers have all models certified, so current sales and after-sales services will continue without issues. However, future new models will need to be re-evaluated for compliance.
  • Vacuum cleaner manufacturers also state that existing models are unaffected, but the impact on new models affects the entire industry, requiring communication with relevant authorities to ensure compliance.

This means that companies’ new product development timelines may be disrupted. Previously, meeting technical standards was sufficient for market entry; now, they must also comply with US regulatory requirements, which could result in additional time and cost for certification, or even failure to obtain approval.

IV. Is There Trade Protection Behind the Regulations? — A Masked Form of Barriers

Industry experts believe that while the regulations appear to be about technical certification, their true purpose is trade protection:

  • The US domestic robotic industry cannot meet the demand for such equipment. For instance, the well-known US brand iRobot has been acquired by a Chinese company. If robots are to be assembled in the US, components must first obtain certification, significantly increasing costs and potentially leading to greater reliance on Chinese-produced parts.
  • The regulations target “overseas manufacturing”; even if a robot is a US brand, if it is produced abroad (e.g., in China), it will still be restricted. This clearly aims to keep Chinese products out and protect the domestic industry.

V. The Future for Companies and the Industry — Limited Short-Term Impact, Higher Long-Term Barriers

  • Short Term: Existing products are not affected, and the US market accounts for only a small portion of China’s total vacuum cleaner exports (6.8%), so the overall impact is limited. Leading brands with certified models do not need to worry immediately.
  • Long Term: The regulatory barriers have increased, making it more difficult for emerging brands to enter the US market (higher certification costs and potential failure to obtain approval). It is also uncertain whether leading brands’ new models will pass the review, potentially requiring them to adjust their research and development strategies or explore other markets (e.g., Europe, Southeast Asia) to reduce dependence on the US.

Companies should:

  • Closely monitor the regulations,
  • Communicate with relevant authorities,
  • Assess compliance pathways,

In short, the new US regulations pose a challenge for Chinese robotics companies but are not a fatal blow. In the short term, existing businesses can remain stable; in the long term, they may need to adapt to higher barriers or seek alternative markets. The underlying trade protectionist motives are clear, and companies should prepare accordingly.