虎嗅

High-priced study tour group costing 29,800 yuan "harvests" the anxieties of parents in third-tier cities

原文:29800元的高价研学团,“收割”三线城市的焦虑家长

Summary of Key Points

Beijing's science and technology study tours may seem to offer high-end activities such as robot pancake-making, Xiaomi factory visits, and rides in driverless taxis, but the actual costs for these experiences are quite low (or even free). Ordinary parents don't need to spend a lot of money; with the help of AI tools, they can plan their own family-friendly technology tours for just a few dozen yuan, easily exposing their children to the world of technology.

Detailed Explanation

1. The “technology experiences” in study tours might be cheaper than you think

Do you think all the activities in study tours require payment? Many are actually free or low-cost:

  • Robot pancake-making: These are often demonstration projects in technology parks or shopping malls (e.g., interactive experiences created by AI companies) designed to promote the technology, and they are completely free.
  • Xiaomi factory visits: Many brand factories have open days for free visits. Parents can book tickets directly through the official website or social media accounts without going through a study tour organization.
  • Driverless taxis: Platforms in the trial operation phase (such as Baidu Luobo Kuai Pao and Xiaoma Zhixing) frequently offer coupons, and new users can even ride for free 1-2 times, making the cost almost zero. Study tours simply package these free resources and charge a fee based on the concept of “study,” with the difference being their profit.

2. AI tools are amazing for saving money and planning

AI can help you solve problems like “not knowing where to go or how to make reservations” in just a few steps:

  • Ask for information: Use AI tools like ChatGPT or DouBao, and input questions like “Free technology experiences suitable for families in Beijing that are available for reservation.” They will provide you with a list of options (e.g., the free exhibition halls at the China Science and Technology Museum, the interactive areas at Zhongguancun AI Innovation Center, Xiaomi Science Park visits, etc.).
  • Ask for details: Further ask questions like “How do I reserve a visit to the Xiaomi factory? Where can I get coupons for driverless taxi trials?” AI will give you specific instructions (e.g., reservation links on the Xiaomi website or promotional links from the taxi platforms).
  • Plan your itinerary: Tell AI where you live and what you want to do with your child (e.g., robot experiences in the morning and a factory visit in the afternoon), and it will help you schedule everything efficiently, calculate travel times, and even recommend affordable restaurants nearby. The entire process costs nothing; your actual expenses might only include subway tickets or a few snacks.

3. Planning on your own is better: more flexible and tailored to your child's interests

The problem with organized tours is that the routes and schedules are fixed. For example, if your child is interested in the robot pancake-making activity but the tour moves on to the next one quickly, you can plan differently:

  • Choose activities based on interest: If your child likes AI, arrange more interactive experiences; if they are interested in smart manufacturing, focus on factory visits.
  • Control the pace: You can take breaks when needed and look up information at any time (e.g., use AI to ask “How does this robot work?”), without being restricted by the tour’s schedule.
  • More parent-child interaction: You can explore together with your child—e.g., using the driverless taxi app or visiting the factory production lines, which gives them a greater sense of participation.

4. The high prices in the study tour market are due to information asymmetry

Why do parents pay more for these tours? Mainly because they don’t know that many of these resources are free:

  • Many technology experiences are hidden in parks or companies, and parents usually don’t know about them, thinking that only study tours can provide access.
  • Study tours package these activities as “exclusive” or “professional guidance,” making parents feel it’s worth the money, even though the “guidance” might just be a pre-prepared script read by a tour guide.
  • Parents are anxious about their children falling behind and want to expose them to technology, so they are willing to pay for these tours, ignoring the actual costs.

AI helps bridge this information gap by quickly finding all free or low-cost options, showing parents that it’s possible to have a great experience without spending much.

5. Tips for family-friendly technology tours

Here are some tips to make your technology tour smoother:

  • Use AI in advance: Check the reservation status and opening hours of all activities (e.g., whether factory visits are full) 3 days before you leave.
  • Bring necessary tools: Download the driverless taxi app and register in advance to get coupons; bring a notebook for your child to record interesting points.
  • Safety first: Use reputable platforms for driverless taxis and follow the rules during factory visits (don’t touch equipment).
  • Follow up: After the tour, use AI to learn more about the technology you experienced and discuss it with your child to deepen their understanding.

In summary, there’s no need to overpay for study tours. By using AI as a “free consultant” and planning your own trip, you can save money and have a more enjoyable experience that truly lets your child enjoy the fun of technology.